Visual branding is so important. It portrays your identity to your audience and helps them understand what you’re all about. Even for an internal presentation, the design of your visuals can convey a sense of teamwork and common purpose. As you’re making decisions about logos, colors, fonts, tag lines, artwork and graphic theme, remember that IT’S ALL ABOUT THE MESSAGE. While the design of your visual tools should reflect who you are or the theme of the event, it should most importantly support your message, not overpower it.

1. VISUALS…change the
Conversation

2. Support your message with the
right presentation materials.

3. Use Glance & GrabTM strategy.

4. A clean white background.

5. Bold type.

6. Logos appearing only at the
beginning & end of the presentation.

7. This philosophy inspired the design of
a visual template that allows for
audience customization…and

8. Provides the freedom to deliver a
strong, clear message.

9. Lifestyle company, retail franchise or
a technology firm, the audience
immediately “get’s it”.
See for yourself the before & after…

10. Before & After
Original Revised

11. Customized for the…
Retail, life-style industry

12. Before & After
Original Revised

13. Customized for the…
Retail, life-style industry Technology industry
(software & consulting)

14. Before & After
Original Revised

15. Customized for the…
Retail, life-style industry Technology industry
(retail point-of-sale solutions)

16. Before & After
Original Revised

17. Customized for the…
Retail, life-style industry Retail, Convenience Store Industry

18. Before & After
Original Revised

19. Customized for the…
Retail, life-style industry Technology industry
(software & consulting)

20. Before & After
Original Revised

21. Customized for the…
Technology industry
(software & consulting)
Non-profit

22. Before & After
Original Revised

23. Customized for the…
Retail, life-style industry Technology industry
(retail point-of-sale solutions)

24. Hungry for more?
Learn: professionallyspeaking.net
Write: smscotti@professionallyspeaking.net
Call: 919.309.0500
Be Confident.
Be Heard.
Be Inspiring.