17. KnowYour Audience
• When you start working on a new pursuit or
planning a client meeting, how could you learn
more about the client’s company and the
business challenges?
• What public resources could you use to get
information externally (about the company
strategy, results, executives, culture, values)?
• How could you use your network to gain
insights about the client before the meeting?
• What can you do to learn more about the
client’s expertise and experience with the topics
that you will be presenting?
• How might you determine if the client and the
client’s Executives are using social media? Why
would this be useful?
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