E-commerce– takes too much effort , move on Listeners will do the same thing, if they have to work too hard to understand what you are saying they will “move on” Day dream Check their cell phones Answer e-mail Not take action To avoid this, you have to…
So this morning, we are going to talk about 3 strategies (or BEST PRACTICES)
As a presenter you are in the moving business… You are moving your listeners from Point A to Point B The first step in doing that is being able clear on where you are going
. . . Make sure our listeners GET IT Exercise: Get It In small groups take the next 30 seconds and brainstorm as many possible answers as you can to the question . . . What do I mean by “get it” Possible answers: They understand They can act on what is presented They can repeat what I said Discuss: Made to Stick Back in 2007/2008 a book titled Made to Stick was published that addresses just this question. How can you help ensure that what you say is meaningful and “sticks” is the minds of your audience (any audience) In “presentation talk” that means clarifying your message so in one simple sentence you can summarize your entire presentation. You may have heard this 1-sentace summary referred to as your core or take-a-way message or the thesis statement I refer to this core message as your . . . CLICK. . .
Unique Perspective I coined the phrase “unique perspective” as a result of some client work about 5 years ago. This Fortune 100 company was hosting an employee meeting where internal success stories would be shared – stories about how people worked together as a team, or new processes that were implemented, or ground breaking work that was accomplished. The concern was that each story had the same core message (success) and after a while it was hard to distinguish one story from the next. To mix it up, I asked each presenter what about the story got them EXCITED? What about their story was UNIQUE / DIFFERENT? What did they want to REVEAL to their colleagues? You see any two people can look at the same topic, that same information that needs to be shared and have two very different interpretations or ways of sharing the information. Your core message should reflect your UNIQUE PERSPECTIVE
The Curse of Knowledge. . . The Curse of Knowledge happens when as presenters When we stop thinking about what it is like to be on the “learning side” or the listeners side And we feel compelled to share everything we know with our audience In reality it is more than they can absorb Click. . . It is like over packing for a family vacations– and it all can ’t fit into our vehicle. And something has to get left behind. In your case, you don ’t want your critical information to be “left-behind” So, how do you combat this curse of knowledge? CLICK
Remembering our 2 nd strategy – Less is More If you really want your listeners to listen and “get” what you are saying, you can’t just stand up and give a laundry list of information To illustrate this point . . . CLICK
Block our content, organizing it in some way that it makes it easy for our listeners to know where we are headed and follow along Story of Gorilla Marketing Workshop (print, social media, advertising, etc)
Cluster & Chunk What I am suggesting you do here it to organize your data (all that content you have swimming around in your head) into memorable “chunks” of information. Look for natural clusters of information This clustering organizes the information in small, digestible chunks that become the main points in the presentation Main points should: Be stated clearly and succinctly Reinforce the core message Examples of “chunking templates” Ask: Who know the classic “chunking” template journalists use? Answer: Who, what, when, where, why, how. Ask: When troubleshooting a problem, what would be a chunking template you might use? Answer: Problem, consequences, solution Ask: If you were talking about a timeline, how might you organize it? Answer: Past, Present & Future Transition with . . . A good rule of thumb is . . .click. . .
Developing your content is the first time you can be cursed. There is a 2 nd And that is when producing your slides If not done “smartly” your slides go from a HELP to a HINDRANCE – actually impacting your success So, what can you do to ensure that your visuals help you achieve your goal rather than hijack your listeners and get in the way of you achieving your goal. . . . CLICK. . .
That leads to our 3 rd and final strategy . . . Glance & Grab
I ’d like you to imagine driving down the road. . . How long do you take to look in your mirrors? (a few seconds) And what are you doing in those few seconds (matter of life and death) So in those few moments you glance in your mirrors; grab the needed information and then continue focusing on the road ahead And yet, the way slides are typically created, we ask our listeners to focus on our PPT, rather than focusing on you. The goal is to maximize the impact of your message by applying that same glance & grab strategy How do you do it. . . I am going to share with you 4 criteria that will allow you to simply and easily apply this glance and grab strategy the next time you create a PPT deck. . .
