Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)
•Download as PPT, PDF•
25 likes•2,557 views
Presentation by Amy Jo Kim, ShuffleBrain on applying game mechanics to consumer internet products & businesses.
Recommended
Recommended
More Related Content
Similar to Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)
Similar to Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008) (20)
More from Dealmaker Media
More from Dealmaker Media (19)
Recently uploaded
Recently uploaded (20)
Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)
- 1. Putting the Fun in Functional Amy Jo Kim, Ph.D. CEO, ShuffleBrain Inc.
- 3. What is Social Media?
- 4. What is Social Media? player-created content
- 5. What is Social Media? player-created content social infrastructure
- 6. What is Social Media? player-created content social infrastructure tools for sharing
- 7. What is a Game?
- 8. Formal Definition a system in which players engage in an artificial conflict , defined by rules , that results in a quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen
- 9. Informal Definition a structured experience with rules and goals that’s fun
- 10. Games tap into our primal response patterns
- 11. Games engage us in flow
- 12. What are Game Mechanics? the systems and features that make games fun , compelling and addictive
- 14. Show me your stuff!
- 16. Social Points are given by other players
- 18. Feedback accelerates mastery and adds fun
- 20. Exchanges are structured social interactions basic, primal form of social engagement
- 21. Implicit vs Explicit Exchanges comments are implicit “ Add Friend” is explicit
- 23. Character Customization
- 26. Social Media + Game Mechanics
- 27. Collecting
- 28. Points
- 29. Feedback
- 30. Exchanges
- 31. Customization
- 32. Thank You – Any Questions? [email_address] Amyjokim (Twitter) ShuffleBrain (FaceBook) www.shufflebrain.com