Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)

Putting the Fun in Functional Amy Jo Kim, Ph.D. CEO, ShuffleBrain Inc.

First, some terminology…

What is Social Media?

What is Social Media? player-created content

What is Social Media? player-created content social infrastructure

What is Social Media? player-created content social infrastructure tools for sharing

What is a Game?

Formal Definition a system in which players engage in an artificial conflict , defined by rules , that results in a quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen

Informal Definition a structured experience with rules and goals that’s fun

Games tap into our primal response patterns

Games engage us in flow

What are Game Mechanics? the systems and features that make games fun , compelling and addictive

Game Mechanics for Social Media
Collecting

Show me your stuff!

Collecting
Points

Social Points are given by other players

Collecting
Points
Feedback

Feedback accelerates mastery and adds fun

Collecting
Points
Feedback
Exchanges

Exchanges are structured social interactions basic, primal form of social engagement

Implicit vs Explicit Exchanges comments are implicit “ Add Friend” is explicit

Collecting
Points
Feedback
Exchanges
Customization

Character Customization

Interface Customization

Case Study: PhotoGrab

Social Media + Game Mechanics

Collecting

Points

Feedback

Exchanges

Customization

Thank You – Any Questions? [email_address] Amyjokim (Twitter) ShuffleBrain (FaceBook) www.shufflebrain.com

http://startonomics.com	157
http://blog.slideshare.net	106
http://500hats.typepad.com	45
http://paper.li	27
http://www.slideshare.net	13
http://feeds.feedburner.com	7
http://www.creative-resonance.com	5
http://us-w1.rockmelt.com	4
http://74.125.45.104	1
http://66.102.9.104	1
http://www.snstest.co.kr	1
http://70.32.83.145	1
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Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)

by Dealmaker Media on Sep 10, 2008

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