Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)

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    Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008) - Presentation Transcript

    1. Putting the Fun in Functional Amy Jo Kim, Ph.D. CEO, ShuffleBrain Inc.
    2. First, some terminology…
    3. What is Social Media?
    4. What is Social Media? player-created content
    5. What is Social Media? player-created content social infrastructure
    6. What is Social Media? player-created content social infrastructure tools for sharing
    7. What is a Game?
    8. Formal Definition a system in which players engage in an artificial conflict , defined by rules , that results in a quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen
    9. Informal Definition a structured experience with rules and goals that’s fun
    10. Games tap into our primal response patterns
    11. Games engage us in flow
    12. What are Game Mechanics? the systems and features that make games fun , compelling and addictive
    13. Game Mechanics for Social Media
      • Collecting
    14. Show me your stuff!
    15. Game Mechanics for Social Media
      • Collecting
      • Points
    16. Social Points are given by other players
    17. Game Mechanics for Social Media
      • Collecting
      • Points
      • Feedback
    18. Feedback accelerates mastery and adds fun
    19. Game Mechanics for Social Media
      • Collecting
      • Points
      • Feedback
      • Exchanges
    20. Exchanges are structured social interactions basic, primal form of social engagement
    21. Implicit vs Explicit Exchanges comments are implicit “ Add Friend” is explicit
    22. Game Mechanics for Social Media
      • Collecting
      • Points
      • Feedback
      • Exchanges
      • Customization
    23. Character Customization
    24. Interface Customization
    25. Case Study: PhotoGrab
    26. Social Media + Game Mechanics
    27. Collecting
    28. Points
    29. Feedback
    30. Exchanges
    31. Customization
    32. Thank You – Any Questions? [email_address] Amyjokim (Twitter) ShuffleBrain (FaceBook) www.shufflebrain.com

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