There is a difference between making money for oneself and creating wealth for others. This is the story of a business house that has created wealth for a nation. It is a story ofstruggle, anxiety, adventure and achievement. This is the story of our pioneers.
TATA The Tata group is one of Indias oldest, largest and mostrespected business conglomerates. The groups businesses are spread over seven business sectors. Foundation 1868-1931 Consolidation 1932-1989 Expansion 1990 onwards
HISTORYEntered in the second half of the 19th century, Tata hasgrown into one of Indias biggest and most respectedbusiness organisations, thanks to its entrepreneurial vision,its commitment to ideals that put people before profits, andits fortitude in the face of adversity.
The Tata The Founder of the Tata group began with a textile mill in central India in the 1870s. His powerful vision inspired the steel and power industries in India, set the foundation for technical educaton, and helped theJamsetji Tata country leapfrog from backwardness to the ranks of industrialised nations.
Through his endeavours in setting up Tata Steel and Tata Power, this elder son of Jamsetji Tata was instrumental in transforming his fathers grand vision into reality. It was also under his leadership thatSir Dorab Tata the Sir Dorabji Tata Trust, the premier charitable endowment of the Tatas, was created, propelling the Tata tradition of philanthropy.
Sir Ratan Tata: Jamsetji Tatas younger son had a personality that reflected his sensitivity to the struggles of ordinary people and his desire to utilise his considerable wealth to enhance the quality of public life. A philanthropist all his life, he created a trust fund for "the advancement of learning and for the relief of human suffering and other works of public utility." The Sir Ratan Tata Trust is today the second largest of the Tata trusts.JRD Tata: The late chairman of the Tata Group pioneered civilaviation on the subcontinent in 1932 by launching the airline nowknown as Air India. That was the first of many path-breakingachievements that JRD, who guided the destiny of the Group formore than half a century, came to be
Ratan N TataBorn December 28, 1937 (1937-12-28) (age 75) BombayResidence Colaba, MumbaiNationality IndianEthnicity ParsiEducation : Cornell University , Harvard UniversityOccupation Chairman of Tata Group Spouse UnmarriedAwards Padma Bhushan (2000) Padma Vibhushan (2008)
Ratan N Tata Ratan N Tata has been the Chairman of Tata Sons, the promoter company of the Tata group, since 1991. He is also the Chairman of the major Tata companies, including Tata Motors, Tata Steel, Tata Consultancy Services, Tata Power, Tata Global Beverages, Tata Chemicals, Indian Hotels and Tata Teleservices. During his tenure, the group’s revenues have grown nearly 12-fold, totalling $67.4 billion in 2009-10.
Mr Tata serves on the board of directors of Fiat SpA and Alcoa.He is also on the international advisory boards of MitsubishiCorporation, the American International Group, JP Morgan Chase,Rolls Royce, Temasek Holdings and the Monetary Authority ofSingapore.He is a member of the Prime Minister’s Council on Trade andIndustry. He is the President of the Court of the Indian Institute of Scienceand of the Council of Management of the Tata Institute ofFundamental Research.He also serves on the board of trustees of Cornell University andthe University of Southern California, and is a member of theGlobal Business Council on HIV/Aids.
Mr Tata joined the Tata group in 1962. In 1981, he was named Chairman of Tata Industries, the group’sother promoter company, where he was responsible for transformingit into a group strategy think-tank, and a promoter of new ventures inhigh technology businesses. He worked briefly with Jones and Emmons in Los Angeles beforereturning to India, later that year.He completed the Advanced Management Program at HarvardBusiness School in 1975.The Government of India honoured Mr Tata with its second-highest civilian award, the Padma Vibhushan, in 2008.He has also received honorary doctorates from several universitiesin India and overseas.
VISION "One hundred years from now, I expect the Tatas to be much bigger than it is now. More importantly, I hope the group comes to be regarded as being the best in India — best in the manner in which we operate, best in the products we deliver, and best in our value systems and ethics. Having said that, I hope that a hundred years from now we will spread our wings far beyond India..."
T group Tata Steel Tata Steel Europe Tata Motors Tata Consultancy Services Tata Technologies Tata Tea Titan Industries Tata Power Tata Communications Tata Teleservices Taj Hotels Tata Chemicals Tata Global Beverages
Market planningTata motors in Small commercial vehicle segment.Market planning involves the Identification of marketopportunities.
Market analysisBefore 2005 scv market had only 3 wheeler vehicles.Scv market was experiencing an explosive growth.The existing 3 wheeler market is dominated by Bajaj, Eicher,M&M and others.
Customer analysisWith the 3 wheeler vehicles customer were not able to transportGoods by - Speedily - Conveniently - Cost effective mannerCustomers don’t feel pride about owning the vehicle.
Industry analysisWith the growth in GDP at 8 per cent and above for the pastfew years, the disposable incomes incomes have increased.This also lead to an increase in industrial output and coupledwith road development projects.
Decision of Tata motors based on the Research analysis After the analysis, the Tata motors decides to enter scv production and marketing. Recognizing a gap in the market for scv , Tata motors worked towards innovative solution.
Innovative Solution from Tata motorsIn an era where is a need for convenient and costeffective transport facilities, providing comfort andcomfort, style and easy maitanence,Tata motors developed the ???
TATA ACESmall Commercial Vehicle
Features of the ProductAce is innovative 4 wheeler offering all the features forthe first time in this category.Ideal for short, narrow village roads as well as longhighway hauls for small bulky loads and large heavyones.
The Indian Consumer
MILE STONES Foundation Consolidation Expansion 1868-1931 1932-1989 1990 onwards1868: Jamsetji Nusserwanji Tata starts a private trading firm, laying the foundation of the Tata group.1874: The Central India Spinning, Weaving and Manufacturing Company is set up, marking the groups entry into textiles and its first large-scale industrial venture.
1902: The Indian Hotels Company is incorporated to set up the Taj Mahal Palace and Tower, Indias first luxury hotel, which opened in 1903. 1907: The Tata Iron and Steel Company (now Tata Steel) is established to set up Indias first iron and steel plant in Jamshedpur. The plant started production in 1912. Sets up its first office overseas, Tata Limited in London.1910: The first of the three Tata Electric Companies, The Tata Hydro-Electric Power Supply Company is set up. The second, Andhra Valley Power Supply Company was established in 1917 and Tata Power in 1919. The first two companies were merged with Tata Power in 2000 to form a single entity.1911: The Indian Institute of Science is established in Bangalore to serve as a centre for advanced learning.1912: Tata Steel introduces eight-hour working days, well before such a system was implemented by law in much of the West. 1917: The Tatas enter the consumer goods industry, with the Tata Oil Mills Company being established to make soaps, detergents and cooking oils. The company was sold to Hindustan Lever (now Unilever) in 1984.
1932: Tata Airlines, a division of Tata Sons, is established, opening up the aviation sector in India. Air India was nationalised in 1953.1939:: Tata Chemicals, now the largest producer of soda ash in the country, is established.:1945: Tata Engineering and Locomotive Company (renamed Tata Motors in 2003) is established to manufacture locomotive and engineering products. Tata Industries is created for the promotion and development of hi-tech industries.1952: Jawaharlal Nehru, Indias first Prime Minister, requests the group to manufacture cosmetics in India, leading to the setting up of Lakme. The company was sold to Hindustan Lever (now Unilever) in 1997.
1954: Indias major marketing, engineering and manufacturing organisation, Voltas, is established.1962: Tata Finlay (now Tata Tea), one of the largest tea producers, is established. Tata Exports is established. Today the company, renamed Tata International, is one of the leading export houses in India.1968: Tata Consultancy Services (TCS), Indias first software services company, is established as a division of Tata Sons.1971: Tata Precision Industries, the first Tata company in Singapore, is founded to design and manufacture precision engineering products.1984: The first 500 MW thermal power unit at the Trombay station of the Tata Electric Companies is commissioned.1995: Tata Quality Management Services institutes the JRD QV Award, modelled on the Malcolm Baldrige National Quality Value Award of the United States, laying the foundation of the Tata Business Excellence Model.
1996: Tata Teleservices (TTSL) is established to spearhead the groups foray into the telecom sector.1998: Tata Indica — Indias first indigenously designed and manufactured car — is launched by Tata Motors, spearheading the groups entry into the passenger car1999: segment. Tata group corporate mark and logo are launched. The new2000: Tata Tea (now Tata Global Beverages) )acquires the Tetley group, UK. This is the first major acquisition of an international brand by an Indian business group.2001: Tata AIG — a joint venture between the Tata group and American International Group Inc (AIG) — marks the Tata re-entry into insurance. (The groups insurance company, New India Assurance, set up in 1919, was nationalised in 1956).2002: Tata Sons acquires a controlling stake in VSNL (renamed Tata Communications in 2008), Indias leading international telecommunications service provider. Tata Consultancy Services (TCS) becomes the first Indian software company to cross one billion dollars in revenues. Titan launches Edge, the slimmest watch in the world.2004: Tata Motors is listed on the worlds largest bourse, the New York Stock Exchange, the second group company to do so after VSNL. Tata Motors acquires the heavy vehicles unit of Daewoo Motors, South Korea. TCS goes public in July 2004 in the largest private sector initial public offering (IPO) in the Indian market, raising nearly $1.2 billlion.
2005: Tata Steel acquires Singapore-based steel company NatSteel by subscribing to 100 per cent equity of its subsidiary, NatSteel Asia. VSNL (now Tata Communications) acquired Tyco Global Network, making it one of the worlds largest providers of submarine cable bandwidth. Tata Sons completes 60 years of Tata operations in the US. The Taj acquires a hotel run by Starwood, Sydney (renamed Blue) and takes over management of The Pierre, NY.2006: Tata Sky satellite television service launched across the country. Foundation stone for the Tata Medical Centre unveiled in Kolkata.2007: Tata Steel acquires the Ango-Dutch company Corus, making it the worlds fifth- largest steel producer. TCS inaugurates TCS China — a joint venture with the Chinese government and other partners. Computational Research Laboratories, a division of Tata Sons, develops Eka, one of the fastest supercomputers in the world and the fastest in Asia. The Taj acquires Campton Place Hotel in San Francisco. Tata Steel celebrates its centenary on August 26, 2007.
2008: Tata Motors unveils Tata Nano, the People’s Car, at the 9th Auto Expo in Delhi on January 10, 2008. Tata Motors acquires the Jaguar and Land Rover brands from the Ford Motor Company. Tata Chemicals acquires General Chemical Industrial Products Inc.2009: Tata Motors announces commercial launch of the Tata Nano; Tata Nano draws over 2.03 lakh bookings; first 100,000 owners of the Tata Nano chosen; delivers first Tata Nano in the country in Mumbai. Tata Motors ushers new era in Indian auto industry with its new, world-standard truck range. Tata Teleservices announces pan-India GSM service with NTT DOCOMO. TRF acquires Dutch Lanka Trailer Manufacturers (DLT), Sri Lanka, a world-class trailer manufacturing company. Jaguar Land Rover introduces its premium range of vehicles in India. Tata Motors acquires remaining 79 per cent shares in Hispano Carrocera, one of the largest manufacturers of bus and coach cabins in Europe. Tata Teleservices launches Photon TV, an application that allows Tata Photon Plus subscribers to watch live television channels on their laptops while on the move, and on their personal computers at home and in the office. Tata Chemicals launches Tata Swach — the world’s most cost-effective water purifier.
2010: TRF acquires UK-based Hewitt Robins International. New plant for Tata Nano at Sanand inaugurated. Advinus Therapeutics announces the discovery of a novel molecule — GKM-001 — for the treatment of type II diabetes. Tata DOCOMO launches its 3G services in Maharashtra and Gujarat. Brunner Mond acquires 100-per-cent stake in leading vacuum salt producer British Salt, UK.