SmartConnect-CorpIntro

SmartConnect Technologies
Corporate Overview

© SmartConnect Technologies. All Rights Reserved

Corporate Snapshot
 SmartConnect Technologies
 Genesis – 2010 (India/Dubai/South Africa)
 Focus on Unified Information Management across channels/verticals
 Blended shore delivery models
 Full-fledged “managed-services” offering across portfolio
 Specializing in delivering “Extended Services”
 Strong financial backing
 Management Team
 Worked with many of the top technology companies
 Implemented several ‘Product Lifecycle Management’ and services
deals
 Structured and managed JVs and partnerships global organizations
 Set-up Indian offshore operations for various US tech-majors
 Over 100+ years of collective Unified Interaction Management solutions
experience across BPO/BFSI/Retail/Telco etc
 Architect & Deploy - Private-Cloud/Virtualization

Management Team
 Srikanth SESH – Founder & CEO
 Over 20+ experience in TMT space, 10+ years of entrepreneurial ventures’
 Led various start-2-growth ventures successfully
 Involved in various funding rounds over $10m for various start-up
ventures(recently Jafco Asia-Consilium)
 Instrumental in setting up Indian operations of
Genesys/Greenplum/Premiere Global Services thru a BoT initiative (iSmart
Panache) – TechSupport, Professional Services, University etc.
 Instrumental in the BPO-led GTM initiatives of Genesys suite in 2007,
spearheading the TDM-2-IP solution transition
 Involved in introducing rapid-deployment of CC solutions, virtualization &
cloud-computing for enterprise rollout of contact-center
 Led successful GTM of Genesys practice thru Consilium, awarded best-
JAPAC partner in 2009
 Entrepreneur (4 start-ups), builder (3 M&A/JV’s) and change agent (5
turnarounds).
 Melvin Mathew – Director
 Over 15+ years of entrepreneurial venture
 Seasoned expert in BFSI verticals, across multi-channel solutions delivery


Global Outsourcing -
Overview


Software Value Chain
Market Product Design & Product Sales & Professional Customer
Identification Conceptualization Engineering Marketing Services Support

Identify Conceptuali Dev / Deployment Level 1&2
Target ze Sustenance Demand Technical
Markets Generation Integration Support
Design QA Adaptors
Determine Presales Patches
Products and Prototype Release Support Reports
Services to Engineering End of Life
Sell Beta Contract Performance
Porting Renewals Escalation /
Define Evolution Migration Resolution
Distribution & Product Distribution
Channels Extensions

 Selling licenses continues to be challenging
 Long sales cycles, Fiercely competitive, High COS
 Maintenance revenue/ model is under pressure
 Significant bottom line impact (most profitable revenue), Customers perceive that they are receiving
very little value for level of spend, Upgrades are painful and costly
 Professional services model
 Focus shifting toward high value services to most strategic / highest value clients , Increasing pressure on
metrics (Revenue, GM, Contribution margin, etc.) related to licenses
 Software companies have begun to leverage outsourcing but still very limited
 Most outsourcing has been related to R&D, Implications need to be viewed beyond just labor arbitrage,
Fundamental impact on the business model


Approach: Tactical to Strategic
Today Tomorrow

Development, Sales,
Impacting The Value
Focus Engineering Professional Services &
Chain
Customer Support

Understanding of Maximize impact on software
Competency Technology Skills
Customer Business company business model

Fragmented and Extending Client’s Vision, Support client’s business as an
Approach
Tactical Outsourcing Capability and Reach extension of its internal team

Productivity Increase productivity of US
Revenues resources. Help generate
Impact Cost
Profitability revenue through new products,
Customer Satisfaction services and channels

Strategic Partners with
Vehicle Offshore Vendors Commitment to Quality
Offshore Capability


Extending the Value Chain
Market Product Design & Product Sales & Professional Customer
Identification Conceptualization Engineering Marketing Services Support

Identify Dev / Demand Level 1&2
Target Conceptuali Sustenance Generation Deployment Technical
Markets ze Support
QA Presales Integration
Determine Design Support Adaptors Patches
Products Release
and Services Prototype Engineering Contract Reports Escalation /
to Sell Renewals Resolution
Beta Porting Performance
Define Channel
Distribution Evolution Product Enablement Migration
& Channels Extensions

Extended Services Center

• Customer Segmentation • New Markets • End of Life
• Interoperability • Mutlti-channel • New Services
customer support
• New Platforms • Technology Integration

Customer
Impact OPEX & COS Revenue Productivity
Satisfaction


Competitive Landscape


High Value Solutions - Hi-Tech Firms
Degree of Partnership

Significance of Impact


SmartConnect Differentiators
 Hi-Tech Market/ Emerging Technologies – Premium Space
 Opensource/ SOA
 Mobility/Wireless/Telecom
 Appliances DW/BI

 High Value Solutions – Premium Rates
 Extending the Value Chain
 Expanding the Reach
 Continuous Innovation

 High Leverage Relationships – High Growth
 Global partnerships – India, APAC, Middle East, Africa
 Shared risk and reward - Grow with Client’s Growth
 Scalable Infrastructure - State of Art Labs
 Equity investments


SmartConnect Services


Extended Services Center (ESC)

Strategy
Services

Engineering Implementation
Support Services On Demand Support Services
Extended Services Performance
QA Integration
Custom Releases Center Migration
Expanded Platforms Flexible Cost Structure Reporting
Globally Deployable
Technical Depth of Skills
Support Services Lower Attrition Sales
Customer Support Services
Defined Customer Set
Enable the Channel Satisfaction Lead Generation
SE Productivity Contract Renewals
Custom Releases Presales

Emerging
Market
Services


SmartConnect Services
 Strategy Services
 4 week interactive exercise using EBET methodology
 Educate on the impact of global sourcing – the risks and opportunities
 Assess current state, benchmark with leading practices
 Define the future vision, business case and prioritized execution plan to maximize
the strategic benefits of global sourcing
 Integrated Customer Support Services (TIES)
 Technical Support Services
 Leverage high end tech support at low cost
 Implementation Support Services
 Certified implementation resources available on demand globally
 Engineering Support Services
 Leverage outsourcing to increase time to market
 Sales Support Services
 Focus on sales productivity and effectiveness
 Emerging Market Services
 Help develop and implement strategy for pursuing business in emerging economies
 Distribute, implement and support products


‘EBET’ Methodology
Knowledge Transfer Pilot/ SLAs
Offshore Landscape
Prioritized Initiatives
Knowledge Transfer

Interactions
Interactions
Business Objectives
PARTNERS Best
Practices

Program Objectives Consolidated Roadmap Right Relationship
Steady State

Examine Blueprint Establish Transition
Do we have a solid Do we have a Do we know which Do we have the SLAs
understanding of customized and country, state, clearly defined?
outsourcing? prioritized roadmap of location and vendor to
offshore initiatives? go with? Is our transition
How does it apply to methodology
us? Do we have risks and Is BOT, JV, DJV or efficient?
quantifiable benefits partnership model
Are we approaching clearly laid out? right for us? Do we have a robust
outsourcing ongoing program
strategically? Are we minimizing Have we stress tested management
short and long term our contract for methodology?
What are our risk and maximizing unforeseen
business goals for value? eventualities?
outsourcing?


Why SmartConnect?
 India-based company
 Focused on Technology Sector
 Commitment to excellence in blended shore delivery
 Similar definition of excellence, quality, responsiveness and commitment
 Extending Your Organization
 Shared vision, management and execution
 Buyback option
 Extended Services Model
 TIES (Tech Support, Implementation Support, Engineering Support, Sales Support)
 Operate as an extension of you - shared vision, management , and execution
 Build to Suit
 Competitive advantage- 24X7 capability
 Investing in Success
 Knowledge Transfer at “No Charge”
 Goodwill
 Extended Services Center (People, Processes, Infrastructure)
 Depth of experience
 Consultative approach, fundamental impact on business model
 Impact on top line as well bottom line


Why SmartConnect !!!
 Impact on revenue and cost
 Fundamental impact on business model, consultative approach
 Expanded presence (India/Middle East/Africa)
 Scalable array of value added services (TIES- Tech Support,
Implementation Support, Engineering Support, Sales Support)
 Rapid implementation
 Operational in 90 days
 Technology leverage
 Services with software leverage
 Provide best of breed technology in blended shore model
 Fully scalable “Extended Services Center” model
 People, Processes, Infrastructure


Business Partners


Questions !!!


SmartConnect
Orchestrate | Channelise | Unify

© 2010-12 SmartConnect Technologies. All Rights Reserved.
The information herein is for informational purposes only and represents the current view of SmartConnect Technologies (and its associates/group companies),
as of the date of this presentation. Because SmartConnect must respond to changing market conditions, it should not be interpreted to be a commitment on the
part of SmartConnect, and SmartConnect cannot guarantee the accuracy of any information provided after the date of this presentation.
SmartConnect MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.


Srikanth SESH
Call: +91.98197 12091
ssrikanth@smartconnectt.com


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