Vew social media event organisers

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Seminar of best practice by consumer and trade events organisers in using social media presented 7 April 11 at Virtual Event World

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Vew social media event organisers

  1. 1. Social Media for Event Organisers Carolyn Morgan 7 April 2011 Virtual Event World
  2. 2. 3 key questions…. <ul><li>Why bother with social media? </li></ul><ul><li>How to do it well? </li></ul><ul><li>What are the pitfalls? </li></ul><ul><li>…and some good practice </li></ul>
  3. 3. 1. Pre-event research <ul><li>Look on twitter for experts </li></ul><ul><li>Monitor discussions on Linked-in </li></ul><ul><li>Pose questions on facebook groups/ forums </li></ul><ul><li>Observe competing shows/ overseas equivalents </li></ul>
  4. 4. 2. Database building <ul><li>Start 6-12 months before the event </li></ul><ul><li>Build personal networks of event team </li></ul><ul><li>Create a group on Linked-in with a benefit for members: relevant content </li></ul><ul><li>Encourage sign-up to email newsletters from LI and FB </li></ul><ul><li>Network effect – communities of interest </li></ul>
  5. 5. 3. Community & networking <ul><li>Invite core to FB or LI </li></ul><ul><li>Post good content: original or third party </li></ul><ul><li>Encourage debate </li></ul><ul><li>Follow visitors and exhibitors on twitter/FB </li></ul><ul><li>Matchmaking/ introductions </li></ul><ul><li>Attendee list </li></ul><ul><li>365 days a year  </li></ul><ul><li>People want to meet up with their online “friends” </li></ul>
  6. 6. 4. Visitor promotion <ul><li>Preview event </li></ul><ul><li>Video trailers (exhibitors, speakers) on You Tube and FB </li></ul><ul><li>Start debates on featured topics </li></ul><ul><li>Surveys </li></ul><ul><li>Submit questions </li></ul><ul><li>Invite a friend </li></ul><ul><li>LI group announcements </li></ul>
  7. 7. 5. Extend beyond the event <ul><li>Twitter hashtag to encourage meet-ups for attendees and for absent friends </li></ul><ul><li>Invite real-time bloggers </li></ul><ul><li>Invite tweeters (but beware of distraction) </li></ul><ul><li>Create post-event content for show site: video, blogs, reports, articles, slideshare </li></ul>
  8. 8. 6. Commercial opportunities <ul><li>Announce new sponsors and exhibitors </li></ul><ul><li>Describe features sponsored by commercial partners </li></ul><ul><li>Follow/ like sponsors and exhibitors </li></ul><ul><li>Invite to join LI groups </li></ul><ul><li>….but be very cautious and subtle </li></ul>
  9. 9. 7. Customer service <ul><li>Answer registration/booking queries </li></ul><ul><li>Provide practical information </li></ul><ul><li>Describe show features </li></ul><ul><li>Handle on the day complaints about parking, catering, signage, ticketing, queues  </li></ul><ul><li>Ask for feedback post-event </li></ul>
  10. 10. Common pitfalls <ul><li>Tumbleweed 9 months of the year </li></ul><ul><li>Leaving to junior marketing staff </li></ul><ul><li>Allowing exhibitors to hijack groups </li></ul><ul><li>Over-promoting </li></ul><ul><li>Leaving the phone off the hook </li></ul><ul><li>Not answering customer queries/issues </li></ul>
  11. 11. Good practice <ul><li>Start 9-12 months before the event </li></ul><ul><li>Create good quality content </li></ul><ul><li>Enforce the rules with exhibitors </li></ul><ul><li>Invite good contributors </li></ul><ul><li>Build a “publishing schedule” </li></ul><ul><li>Follow up discussions </li></ul><ul><li>Answer complaints swiftly and honestly </li></ul>
  12. 12. The Pitch on twitter
  13. 13. Hashtag for #confconf
  14. 14. Specialist Media Network on Linked-in
  15. 15. Live video – paywalls 2011
  16. 16. Gadget Show on Facebook
  17. 17. Discover Dogs on facebook
  18. 18. Ideal Home Show:You Tube
  19. 19. Blogging: Vitality Show <ul><li>Start 6-12 months before the event </li></ul>
  20. 20. ECO facebook
  21. 21. ECO facebook
  22. 22. Promote on website
  23. 23. Promote via emails
  24. 24. Find out more http://www.slideshare.net/SpecialistMediaShow/ @ carolynrmorgan @ specmediashow Specialist Media Network on Linked-in www.thespecialistmediashow.com

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