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Vew social media event organisers
Vew social media event organisers
Vew social media event organisers
Vew social media event organisers
Vew social media event organisers
Vew social media event organisers
Vew social media event organisers
Vew social media event organisers
Vew social media event organisers
Vew social media event organisers
Vew social media event organisers
Vew social media event organisers
Vew social media event organisers
Vew social media event organisers
Vew social media event organisers
Vew social media event organisers
Vew social media event organisers
Vew social media event organisers
Vew social media event organisers
Vew social media event organisers
Vew social media event organisers
Vew social media event organisers
Vew social media event organisers
Vew social media event organisers
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Vew social media event organisers

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Seminar of best practice by consumer and trade events organisers in using social media presented 7 April 11 at Virtual Event World

Seminar of best practice by consumer and trade events organisers in using social media presented 7 April 11 at Virtual Event World

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  • 1. Social Media for Event Organisers Carolyn Morgan 7 April 2011 Virtual Event World
  • 2. 3 key questions….
    • Why bother with social media?
    • How to do it well?
    • What are the pitfalls?
    • …and some good practice
  • 3. 1. Pre-event research
    • Look on twitter for experts
    • Monitor discussions on Linked-in
    • Pose questions on facebook groups/ forums
    • Observe competing shows/ overseas equivalents
  • 4. 2. Database building
    • Start 6-12 months before the event
    • Build personal networks of event team
    • Create a group on Linked-in with a benefit for members: relevant content
    • Encourage sign-up to email newsletters from LI and FB
    • Network effect – communities of interest
  • 5. 3. Community & networking
    • Invite core to FB or LI
    • Post good content: original or third party
    • Encourage debate
    • Follow visitors and exhibitors on twitter/FB
    • Matchmaking/ introductions
    • Attendee list
    • 365 days a year 
    • People want to meet up with their online “friends”
  • 6. 4. Visitor promotion
    • Preview event
    • Video trailers (exhibitors, speakers) on You Tube and FB
    • Start debates on featured topics
    • Surveys
    • Submit questions
    • Invite a friend
    • LI group announcements
  • 7. 5. Extend beyond the event
    • Twitter hashtag to encourage meet-ups for attendees and for absent friends
    • Invite real-time bloggers
    • Invite tweeters (but beware of distraction)
    • Create post-event content for show site: video, blogs, reports, articles, slideshare
  • 8. 6. Commercial opportunities
    • Announce new sponsors and exhibitors
    • Describe features sponsored by commercial partners
    • Follow/ like sponsors and exhibitors
    • Invite to join LI groups
    • ….but be very cautious and subtle
  • 9. 7. Customer service
    • Answer registration/booking queries
    • Provide practical information
    • Describe show features
    • Handle on the day complaints about parking, catering, signage, ticketing, queues 
    • Ask for feedback post-event
  • 10. Common pitfalls
    • Tumbleweed 9 months of the year
    • Leaving to junior marketing staff
    • Allowing exhibitors to hijack groups
    • Over-promoting
    • Leaving the phone off the hook
    • Not answering customer queries/issues
  • 11. Good practice
    • Start 9-12 months before the event
    • Create good quality content
    • Enforce the rules with exhibitors
    • Invite good contributors
    • Build a “publishing schedule”
    • Follow up discussions
    • Answer complaints swiftly and honestly
  • 12. The Pitch on twitter
  • 13. Hashtag for #confconf
  • 14. Specialist Media Network on Linked-in
  • 15. Live video – paywalls 2011
  • 16. Gadget Show on Facebook
  • 17. Discover Dogs on facebook
  • 18. Ideal Home Show:You Tube
  • 19. Blogging: Vitality Show
    • Start 6-12 months before the event
  • 20. ECO facebook
  • 21. ECO facebook
  • 22. Promote on website
  • 23. Promote via emails
  • 24. Find out more http://www.slideshare.net/SpecialistMediaShow/ @ carolynrmorgan @ specmediashow Specialist Media Network on Linked-in www.thespecialistmediashow.com

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