Sensis FY09 Progress and Results

Sensis FY09 Progress and financial results

A comprehensive portfolio that helps you find, buy and sell
7th largest directories business in the world
Australia’s largest local search provider
Rapidly growing position in Chinese online advertising market

A simple business model

Building value FY09 initiatives that build value for buyers, sellers, investors and the community

More information for buyers… Greater profile for sellers
Yellow™ in the car in nine markets
Yellow Pages® info-rich ads
Yellow.com.au content products
White Pages® Business Basics
Whereis® the nearest
MediaSmart geo-targeting
Upgraded CitySearch® web site
Info-rich advertising All designers extensively trained 100,000 info rich spec ads created

Easier access for buyers… Greater reach for sellers
Yellow Pages® & White Pages® business name SEO
Yellow Pages® content can now be searched for on Google Maps, Bing Maps and Yahoo! oneSearch mobile application
Launch of White Pages® Mobile
Platinum voice advertiser products
Whereis® powered Sygic for iPhone
New MediaSmart site agreements
Chinese auto and consumer electronics partnerships
New White Pages® Mobile

And greater support for buyers, sellers and the community
Improved search: Yellow Pages® Online, White Pages® Online and Whereis.com.au
Metered ads. Ad Results case studies
Value stories for Yellow Pages®, White Pages® & MediaSmart
Five new local offices
Whereis sat nav release 16D with 3D landmarks
Trial of recyclable directory bags
SME speaking program
Directory recycle/re-use rate now 96%

Customer Highlights How have usage and advertiser ROI been impacted?

A compelling multi-channel usage story
Yellow Pages® listings can be searched for through…
Yellow Pages® print directories
6.8m monthly unique users 1
90% of searches go on to contact a business or suppliers 2
Yellow Pages® digital network:
4.8m monthly unique users (n/i sensis.com.au) 1
Yellow Pages® Online, Whereis.com.au,
1234, Call Connect, Yellow Pages® Mobile, Whereis® Mobile, Sensis® Mobile
Third party local search sites:
Millions more potential users
Google Maps, Bing Maps, MyLocal, Yahoo! oneSearch (mobile app)
Search engines (incl. sensis.com.au)
1: Roy Morgan Single Source Australia, average monthly unique users, April 2008 to March 2009; 2: Percentage of serches conducted using the Yellow Pages® Directory that resulted in a business or supplier being contacted. Independent research of people aged 18-64, conducted by TNS in Sydney, Melbourne, Brisbane, Adelaeide and Perth, January – March 2007 and July – December 2007. ^ Available to most Telstra customers. # The order or ranking in which Yellow Pages® listings are displayed on mapping sites and search engines is determined exclusively by the mapping site or search engine and as such may differ from the order in which listings are displayed on Yellow Pages® Online or other Yellow Pages® products. † Only Yellow Pages® listings from selected classifications as determined by Sensis appear as points of interest; ±: Only Yellow Pages® listings that can be successfully geo-coded can be searched for on mapping sites (including Whereis® products).

Usage highlights right across the business
Sensis online page views (Aust & China) 1
Now over 3.5 billion
Over 1m monthly incremental Yellow Pages® Online visits from Business Pages SEO project 2
90% Yellow Pages® print conversion to purchase 3
MediaSmart online network unique usage 4
Sensis mobile network unique usage 5
1234 unique usage 6
1: All data average monthly page views Apr – Jun 09. Australia: Omniture. China: iResearch and Soufun data; 2: Omniture. Average Apr to Jun 09; 3: Percentage of serches conducted using the Yellow Pages® Directory that resulted in a business or supplier being contacted. Independent research of people aged 18-64, conducted by TNS in Sydney, Melbourne, Brisbane, Adelaeide and Perth, January – March 2007 and July – December 2007. 4: Roy Morgan, Single Source Australia. Average monthly unique users, MediaSmart network. March qtr 2009 vs 2008; 5: Omniture–average monthly visits, Apr to Jun 2009 vs 2008; 6: Roy Morgan Single Source Australia. May to June 2009 v 2008. +58% +13% +100% +4%

Delivering for buyers, sellers and the community
Yellow Pages® Online user satisfaction 1
White Pages® Online user satisfaction 2
Whereis® user satisfaction 3
Best new entrant in St James Ethics Centre Business Leaders Forum on Sustainable Development.
96% directory recycle/re-use rate (Yellow Pages® and White Pages®) 4
+14pp +4pp 1: Yellow Online, User Satisfaction Survey, Wave 15: May 09; 2: www.whitepages.com.au, User Satisfaction Survey, May 09; 3: www.whereis.com, User Satisfaction Survey, June 09; 4: Sensis Directory Recycling Program, 2008. +10pp +1pp

Delivering for buyers, sellers and the community
Yellow Pages® Metered ads
Yellow Pages® print value score 1 (2009 vs 2007)
Yellow Pages® Online value score 1 (2009 vs 2007)
Yellow Pages® print and online bundle customers
Number of mobile display campaigns
1234 voice advertiser revenue
+52% +10pp +22% +6% +108% +54% 1: Yellow Pages® KPI Report. Average monthly satisfaction score (percentage of respondents voting positively) for period April – June 2009 vs 2007

Financial Highlights FY09 Results Highlights

Strong growth.. Improving margin 5.1% revenue growth normalised for new China investments & Trading Post® 5.8% $2.127bn $2.251bn

World-leading Yellow Pages & White Pages growth in a challenged market Australian media market data sourced from GSJBW, Domestic Media Sector analysis, 28 May 2009

Continued excellent growth from China investments 56% $201.1m

Achieved half a billion dollars Internet advertising revenue for the first time 47% $502.8m $341.9m

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Sensis FY09 Progress and Results

by Sensis on Aug 17, 2009

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