Sensis FY09 Progress and Results

Sensis FY09 Progress and financial results

A comprehensive portfolio that helps you find, buy and sell ,[object Object],[object Object],[object Object]

Building value FY09 initiatives that build value for buyers, sellers, investors and the community

More information for buyers… Greater profile for sellers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Info-rich advertising All designers extensively trained 100,000 info rich spec ads created

Easier access for buyers… Greater reach for sellers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New White Pages® Mobile

And greater support for buyers, sellers and the community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Directory recycle/re-use rate now 96%

Customer Highlights How have usage and advertiser ROI been impacted?

A compelling multi-channel usage story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1: Roy Morgan Single Source Australia, average monthly unique users, April 2008 to March 2009; 2: Percentage of serches conducted using the Yellow Pages® Directory that resulted in a business or supplier being contacted. Independent research of people aged 18-64, conducted by TNS in Sydney, Melbourne, Brisbane, Adelaeide and Perth, January – March 2007 and July – December 2007. ^ Available to most Telstra customers. # The order or ranking in which Yellow Pages® listings are displayed on mapping sites and search engines is determined exclusively by the mapping site or search engine and as such may differ from the order in which listings are displayed on Yellow Pages® Online or other Yellow Pages® products. † Only Yellow Pages® listings from selected classifications as determined by Sensis appear as points of interest; ±: Only Yellow Pages® listings that can be successfully geo-coded can be searched for on mapping sites (including Whereis® products).

Usage highlights right across the business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1: All data average monthly page views Apr – Jun 09. Australia: Omniture. China: iResearch and Soufun data; 2: Omniture. Average Apr to Jun 09; 3: Percentage of serches conducted using the Yellow Pages® Directory that resulted in a business or supplier being contacted. Independent research of people aged 18-64, conducted by TNS in Sydney, Melbourne, Brisbane, Adelaeide and Perth, January – March 2007 and July – December 2007. 4: Roy Morgan, Single Source Australia. Average monthly unique users, MediaSmart network. March qtr 2009 vs 2008; 5: Omniture–average monthly visits, Apr to Jun 2009 vs 2008; 6: Roy Morgan Single Source Australia. May to June 2009 v 2008. +58% +13% +100% +4%

Delivering for buyers, sellers and the community ,[object Object],[object Object],[object Object],[object Object],[object Object],+14pp +4pp 1: Yellow Online, User Satisfaction Survey, Wave 15: May 09; 2: www.whitepages.com.au, User Satisfaction Survey, May 09; 3: www.whereis.com, User Satisfaction Survey, June 09; 4: Sensis Directory Recycling Program, 2008. +10pp +1pp

Delivering for buyers, sellers and the community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],+52% +10pp +22% +6% +108% +54% 1: Yellow Pages® KPI Report. Average monthly satisfaction score (percentage of respondents voting positively) for period April – June 2009 vs 2007

Financial Highlights FY09 Results Highlights

Strong growth.. Improving margin 5.1% revenue growth normalised for new China investments & Trading Post® 5.8% $2.127bn $2.251bn

World-leading Yellow Pages & White Pages growth in a challenged market Australian media market data sourced from GSJBW, Domestic Media Sector analysis, 28 May 2009

Continued excellent growth from China investments 56% $201.1m

Achieved half a billion dollars Internet advertising revenue for the first time 47% $502.8m $341.9m

Sensis FY09 Progress and Results

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Sensis FY09 Progress and Results