New Business, Not New Media

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A short presentation delivered by Sensis' Amanda Brook at the AIMIA V21 Conference on 18 March.

Published in: Business, News & Politics
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New Business, Not New Media

  1. 1. New business, not new media Amanda Brook GM Strategic Marketing & Mobile Sensis
  2. 2. Bringing buyers and sellers together Bringing buyers and sellers together
  3. 3. Multi-channel: more reach, more easily
  4. 4. Mobile builds bridges… Integration Television Outdoor Direct Mail Online Mobile Voice Print Point of sale Always on I choose Relevant Gives me confidence Always on Consumer Advertiser Always on Increase ROI Direct response Improved ROI Be relevant Be relevant Direct Response Build brand loyalty Direct Response Help improve ROI

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