1. We have talked before about the importance of email
marketing and have provided some statistics about
its affect on business. If you want to read it, you can
visit this link “Email Marketing”.
In this issue of Softex weekly newsletter, we provide
you with some guidelines on how to deliver your
email marketing campaign safe and sound to your
customers; and keep it out of the junk box.
Here are some steps to avid you
email campaigns to get spammed:
1.Do not use Emails from lists
you purchased from unknown
source or found free on the
internet. It is recommended that
you work on extracting emails
from business cards, Directories,
guides and then use them in your
communication.

2. 2.Spam filters at most email
providers look to see how many
messages you're sending at a
time. If you're sending to a large
list, even if you have a fast and
efficient email sending server,
have the server "drip" the
messages out slowly.
3.You do not have to send to all
the emails you have at once. You can break to
categorized email lists. In this way, you are avoiding
the spam filter, but it also makes it send to your
marketing campaigns to the targeted customer.
4.Provide an easy and efficient way for those who
want to unsubscribe themselves from your email
lists, in order not to derive your receivers to mark you
as junk.
5.Send a test message to each of the big email
providers (Hotmail, Yahoo, Gmail, AOL and one
generic office address that is viewed in an Outlook
client). You might also like to check your Email Spam
Score. you can try Softex Free Spam Checker .

3. Avoid These Common Mistakes:
- Using spammy phrases, like
"Click here!" or "Once in a
lifetime opportunity!"
- Going crazy with exclamation
points!!!!!!
- USING ALL CAPS, WHICH IS
LIKE YELLING IN EMAIL
(especially in the subject)
- Coloring their fonts bright red, or green
- Creating an email that's nothing but one big image,
with little or no text (since spam filters can't read
images, they assume you're a spammer that's trying
to trick 'em)
- Using the word "Test" in the subject line (agencies
run into this all the time, when sending drafts to
clients for approval)
- Sending a test to multiple recipients within the
same company (that company's email firewall can
only assume it's a spam attack)

4. For More Related Articles,
Please Visit
http://www.softexsw.com/en/articles.php