SoftControl - Short Company Introduction. Since 1993 we served 200+ companies and helping them to boost their capabilities and to grow their business. Get more information about our Services and Products, short and to the point. Visit our website: http://www.softcontrol.net

1. A partner who understands specifics of your situation, and have a vision and expertize to give you a
FREEDOM TO FOCUS ON YOUR BUSINESS rather than on today’s details and challenges
9th Floor, BB Building #3906-07, 54 Sukhumvit Soi 21 (Asoke Road), Bangkok 10110, Thailand
Voice: +66 2 105-4068 Fax: +66 2 664-2306 info@softcontrol.net www.softcontrol.netSoftControl.Net, Ltd.
Let’s Talk About Your Business
IT Peace of Mind

2. Competitors
Why Need Information & Communication Technology?
Shareholders
Customers
Regulatory
Agencies
Suppliers
Partners
investors
Employees
Candidates
Your Enterprise
Enterprise
ICT

3. What We Reflect?
Enterprise ICT
FOR BETTER OR FOR WORSE,
our company is a reflection of
my thinking, my character, my
values.
- Rupert Murdoch
Values

4. How It … Works?
DESIGN IS NOT WHAT
it just looks like
and feels like.
Design is how it
works
- Steve Jobs
Design
Enterprise ICT

5. How To Talk About You?
GOING ALL THE WAY
to the edge is the only way
to jolt the user into
noticing what you’ve done.
If they notice you, they’re
one step closer to talking
about you.
- Seth Godin
Usability
Enterprise ICT

6. How To Present?
WHAT WE LEARN ONLY
through the ears makes less
impression upon our minds,
than what is presented to the
trustworthy eye.
- Horace
(Quintus Horatius Flaccus)
Trust
Enterprise ICT

7. Who You Are?
EVERYTHING YOU DO
sends a message about
who you are and what
you value.
- Michael Josephson
Compliance, Ethics
Enterprise ICT

8. What Is Real?
THE CUSTOMER’S
perception is your
reality.
- Kate Zabriskie
Author of Customer Service Excellence: How to
Deliver Value to Today’s Busy Customer
Quality
Enterprise ICT

9. How IT Helps to Business?
Your Enterprise ICT
Mediating Factors
• Environment
• Culture
• Structure
• Business Process
• Politics
• Management Decisions
……
Organization Information
& Communication
Technology

10. Do You Have “IT Peace of Mind”?
Your Enterprise ICT
Servers Network Desktops Files WebsitesLaptops
Mobile
Devices
Maintain CollaborateBackup Archive Recover Disaster
Telephony Email
Encrypt

11. Why IT Unplanned Downtimes Happen?
Your Enterprise ICT
40%
Operator
Errors
20%
Environmental Factors,
Hardware, Operating
System, Power, Disaster
40%
Application
Failure
Source: Gartner Group, Inc.

12. What If Your ICT Does Not Work Today?
Your Enterprise ICT
• Do you depend upon one or more mission critical
applications such as ERP or CRM software?
• What will the productivity costs be for the loss of
available ICT systems and applications?
• How will collaborative business processes between
different divisions and employees be affected by an
unexpected ICT outage?
• How will decision making process be affected if people
cannot communicate with each other within the company?
INTERNAL
BUSINESS
PROCESS

13. What If Your ICT Does Not Work Today?
Your Enterprise ICT
• Can you demonstrate trust and quality to your partners
and customers if your ICT does not work?
• What will brand and image damage be in case your cannot
properly communicate with shareholders, partners and
customers?
• How will confidence of existing and potential investors
be affected if enterprise data is compromised?
• How much revenue can you afford to lose every hour if
your critical ICT system is down?
• ...
EXTERNAL
BUSINESS
RELATIONS

14. What If Your ICT Does Not Work Today?
Your Enterprise ICT
• What will your staff morale damage be in case they
have permanent troubles with ICT?
• How proud are your employees by your corporate
website?
• How will influence bad communication and poor
website on decision of high skilled professionals
to join your company?
• ...
STAFF
AND
CANDIDATES

15. What If Your ICT Does Not Work Today?
Your Enterprise ICT
• What will transaction revenue loss be for every
hour / day of your ICT outage?
• How many loss in wages and inventory can you
afford in case of ICT outage?
• What are potential cost of bank fees, legal
penalties, marketing expenses, remedial labor in
case of ICT outage or data loss?
• ...
FINANCIALS

16. What Are Impacts of IT Unplanned Downtimes?
Your Enterprise ICT
Source: Gartner Group, Inc.

17. What Are Impacts of IT Unplanned Downtimes?
Your Enterprise ICT

18. How SoftControl Provides Total Business Continuity?
IT Peace of Mind
Collaborate
Backup
Archive
Disaster
Recovery
ENTERPRISE FIREWALL
Maintain
Encrypt

19. Why So Many Companies Work With Us For Many Years?
IT & Network Maintenance
• Consistency – Continuity
• Quality – Best Practice
• Security – Confidentiality
• Trust – Transparency
• Understanding customer;
• Communication – customers’ language
Other Customers Value Our Services For
Serving customers in: Bangkok, Central Thailand, Rayong, Chonburi, Ayutthaya, Chiang Mai, Penang

20. Why So Many Companies Work With Us For Many Years?
IT & Network Maintenance
IT Maintenance and Health Check
Audits and Analysis of your IT and Network
IT System Planning, Design, Consulting
IT as a Service
Backup, Business Continuity

21. Why So Many Companies Work With Us For Many Years?
IT & Network Maintenance
•Design, Internet Connection, Security, IP addresses, etc.Network System
•System Design, Network Services, Clouds, etc.Servers & System
Configurations
•Email System, Users Configuration, Access mailbox etc.Mailing System
•Client PCs & Notebooks, business IT infrastructure, etc.Clients and Devices
•Backup Solutions, Disaster Prevention ServicesBusiness Continuity
•IT hardware, Software LicensesSoftware & Hardware

22. How SoftControl Provides Total Business Continuity?
IT Peace of Mind
YOUR
ENTERPRISE
Servers
Workstations
Tablets &
Phones
Laptops
BACKUP Disaster
Recovery
30+ km
• Backup servers;
• Backup workstations;
• Backup laptops;
• Archive documents
• Collaborate with laptops
• Collaborate with mobile
• Disaster recovery
FIREWALL

23. How SoftControl Provides Total Business Continuity?
Backup Onsite
Windows Servers
Local Backup
Backup to Local
Backup System
Every 15
minutes
Disaster Recovery
Remote Backup
INTERNET
Backup from Local
Backup will
Replicate to
Remote Site
(SoftControl or
Data Center) Every
15 minutes*
• Store backup files
remotely;
• 96 restore point per day;
• Monitor backup quality;
• Provide recovery
services;
• Analyze and predict
possible IT issues.
Servers

24. Do You Know Where Your Data Is?
User A
User B
Firewall
DROPBOX
Do you collaborate SECURELY?
At Home
& Mobile
document
NO IT Control
 Security
 Governance
NO IT Control
 Storage and Servers
 User Provisioning
NO IT Control
 Sensitive Data
Your
Enterprise
The potential for data leakage, security breeches and harm to your business is HIGH!
Laptops and Mobile

25. How To Get Back Control On Your Data?
Laptops and Mobile
The potential for data leakage, security breeches and harm to your business is MINIMUM.

26. Why Do Customers Use Our Enterprise Cloud Solution?
Access Data
Store your files, folders, contacts, photo galleries,
calendars and more on a server of your choosing.
Back-up & Sync Your Data
Keep your files, contacts, photo galleries,
calendars and more synchronized amongst your
device.
Share Your Data Securely
Share your data with others, and give them
access to your latest photo galleries, your
calendar, your music, or anything else you want
them to see.

27. Competitors
Shareholders
Customers
Regulatory
Agencies
Suppliers
Partners
investors
Employees
Candidates
Why Do You Need Good Telephony System?
The Backbone of Your Business

28. What is Your Current Telephony System?
The Backbone of Your Business

29. Why others use it?
IP Telephony Service
I’D LOVE TO HAVE THE NEWEST
communication features for the
Company. It would help us to get on
equal footing with some of our
largest competitors. But it’s always
a budget buster bringing in the
latest technologies.
Lower Total Cost of Ownership

30. Why others use it?
IP Telephony Service
ALL THIS VoIP STAFF
is not understandable for
me. The last thing we need
is another complex
technology to manage.
Minimal IT Support Required

31. Why others use it?
IP Telephony Service
MAY BE IF I DID’T LISTEN
to report on economy, I’d feel more
comfortable about spending money on a
new phone system. We do need it, but
I don’t need the expense right now.
Operating Expense vs. Capital Expense

32. Why others use it?
IP Telephony Service
PHONES KEEP THE HEART
of my business beating. If
service stops for any reason
it can cause a significant
damage!
Business Continuity

33. Why others use it?
IP Telephony Service
I USED TO BE ABLE TO TAKE
a long view of my business. But
with this economy I cannot
afford to be locked into any
technology that cannot scale.
Impossible. My Company needs
flexibility to make immediate
changes
Scalability

34. Why others use it?
IP Telephony Service
WE ARE SMALL COMPANY
who needs to look big to be
competitive. Having the latest
technologies would help.
However, features are expensive
and only certain ones apply to
my business.
Functionality

35. Why others use it?
IP Telephony Service
ON ANY GIVEN DAY, THERE ARE DOZENS
of issues to manage. The phone system should be
the latest of our concerns. Phones should
reliably assist us in our business, and not be in
need of our assistance.
Focus on what matters

36. Why Do Customers Like Our Service?
IP Telephony Service
Unlimited number of users
We are able to set up an unlimited number of extensions, depending on
the size of your organization
Cheaper calling cost
Make low cost calls to Thai mobiles and landlines as well as
International phone numbers
Free calls between extensions
Free calls between extensions, even if they are in a different location or
office. Significant savings
Caller ID Display
LCDs with Caller ID: Ability to see who is calling you. See who is calling
you (outside callers and local extensions)
Ring Groups
Set up groups of phones to ring when an incoming call arrives
Conference calls
Conduct conference calls with parties inside and outside the office
Hold calls
Play music to callers while they are on hold
Time-based call handling
Set different behavior based on whether your business is opened or
closed
Call reports
See the calls you dialed, received and missed
Virtual receptionist (IVR)
Company Greeting Message: Have a professional greeting message
when receiving calls. Prompting the caller to select a department or
extension
Call forwarding
Forward calls to another extension
Manager call reporting
Access comprehensive reports of calls. View and analyze call statistics
on a per employee basis
Wide range of handsets
VoIP Telephone systems are compatible with a wide range of IP
phones
Hosted or Onsite PBX

37. Why Do Our Customers Prefer Hosted Solution?
IP Telephony Service
Voicemail sent email
Get notified when someone leaves you a voicemail. Play
the voicemail recording attachment from within your
email inbox.
Follow me
Ring each of your phones until you answer one.
Call whispering
Coach staff on a call without the caller hearing
Call barging
Take over calls from another user
Call recording
Option to record certain or all call your business makes.
Supervisor panel
Easily view call, queue and agent statistics
CRM system integration
Integrate with CRM systems such as vTiger Dynamics,
Salesforce
Enhanced ACD queues
Automatically distribute inbound calls and let callers
know their place in the queue.
Call monitoring
Monitor conversations in real-time to improve your
customer service
Wallboard/screen statistics
Display call statistics on a large screen or TV
Call management
Improve queue management and call-back processes
Screen popping
See who’s calling you with a pop-up window on your
computer desktop

38. How Much?
IP Telephony Service
• Calls between company branches – FREE;
• Calls to Thai landline – THB 0.25;
• Call Thai mobile numbers – THB 0.75;
• International calls – cheaper than Skype (depending on country)

39. Telephony for Business
Why Your Customers Like It?
Stakeholders
Customers
Regulatory
Agents
Suppliers
Partners
Investors
BUSINESS
BENEFITS
Employees
Candidates
Customer Retention – no need to wait long time
for receptionist;
Call Center – full call center features;
Convenience – customers get to proper person
easily;
Reputation – sound as an established and well
managed business;
Sales Process – train and monitor sales people;
Customer Support – train your agents, record calls

40. Telephony For Operations
Why Your Managers and Staff Like It?
Stakeholders
Customers
Regulatory
Agents
Suppliers
Partners
Investors
OPERATIONAL
BENEFITS
Employees
Candidates
Quality – HD voice quality;
Capacity - number of extension is limited;
Security – no employee trust issues, calls are
encrypted;
Work productivity – connect with proper colleague
easily, and speak as long as needed;
Accountability – real-time online reports and
analysis;
Mobility – get calls and voice mail on go;

41. Telephony Cost
Why Your Accountant Like It?
Stakeholders
Customers
Regulatory
Agents
Suppliers
Partners
Investors
COST
BENEFITS
Employees
Candidates
Phone bills – free internal calls, cheaper domestic
calls, cheap international calls;
Pay for what you need - as and when you need it;
Construction – one infrastructure for phone and
network;
Maintenance – no PBX, no wiring, no facilities,
lower relocation and migration cost;
Capital Investment – not required;
Scaling – easy and cheaper expansion;
HR – less receptionists necessary;
Predictability - transparent costs, inclusive of
support and maintenance – no nasty surprises;

42. How Can We Help Protect Your Emails?
Enterprise Email Service
Safe Home for Your
Email
A legal and operational infrastructure
is based only in countries that respect
your privacy – those with no data
retention regulations or secret
backdoors that compromise your
private information.
Always Encrypted
Communications within
M@ilControl’s network are always
encrypted, including across all
untrusted wired, Wifi or mobile
internet connections.
A Modest Cost to Protect
Your Privacy
Providing real privacy and security costs
money. Your information is never
accessed or exploited for advertiser
funding, so EmailControl is a paid service.
• Neither your competitors nor government may get access to your emails with us, ... even in
case of legal requirements for data retention or secret "back doors“.
• Most useful for internal communications: sensitive contract negotiations, senior management
exchanges, strategic and financial discussions.

43. Why Using SoftControl Mail Service is Beneficial?
Current Situation
Good news – your
competitors’ emails
are secured less than
your!
Bad news – your
emails are easily
readable by mid level
hackers and by
government.
Benefits of M@ilControl Service:
• Safe and secure INTERNAL email communication
• No data retention even in case of court ruling
• No danger of espionage or hacker attack
• Highest encryption level of your internal emails;
• Works securely with all PC, Mac, smartphones and tablets;
• Reduce cost for IT security by using M@ilControl’s service;
• Fast implementation – 10 days to startup;
• Easily scalable for more users;
• Supported by SoftControl – trusted provider speaking your languages;

44. How To Improve Your Business?
Business Applications
Training • Lessons • Tests • Knowledge Base • Monitoring;
Staff • Recruitment • Assessment • Leaves • Attendance;
Archiving • Sharing • Document Management • Security;
Workspace • Document Management • Business Process • Web Content
Sales • Marketing • Customer Service • Inventory • Reports;
Fast survey creation • advanced reporting;
CRM • Sales • Warehouse • Accounting • HR • POS • Manufacturing …
Ticketing solution for your Customer Support

45. How Do You Manage Your Human Resources?
Personal information management
• Know your employees;
Advanced leave management
• Never mess with Labor Department;
Time and attendance management
• built-in;
Employee performance management &
Reports
• see your KPIs;
Recruitment
• Manage your hiring process;
Fit YOUR business process
Customizable for YOUR business, groups,
departments

46. How Do You Manage Your HR and Recruitment?
• Fast
implementation -
ready HR
solution;
• Secure and easily
accessible –
installed on YOUR
server, user
access
management;
• Access anywhere –
web-based
application;
• Local support -
by SoftControl, a
trusted partner,
speaking Thai and
English.
Human Resources Management

47. What are ENTERPRISE challenges?
A Company’s assets include significant knowledge that was generated by its employees.
Often this knowledge is not properly managed posing risks and potential losses.
Enterprise Learning Management
• Knowledge is not located in centralized repository;
• Shared access across multiple locations / departments is lacking;
• Knowledge is not structured and organized for easy search and access
for each location / department;
• The continuity of knowledge transfer and knowledge update is not
guaranteed when employees change departments or leave the company;
• A paper-based knowledge management system is time consuming and cost
intensive;
• Company knowledge is not secure.

48. What are MANAGERS’ challenges?
• Management lacks access and a clear understanding of a
company’s and its employees’ knowledge, skills and experience;
• Difficulty to allocate proper personnel for open positions;
• Difficulty to identify the best candidates for succession
planning;
• Difficulty to assess employees’ knowledge level and
capabilities, i.e. lack of testing and metrics;
• Complicated process of training new employees and difficulty
to allocate necessary knowledge for specific positions;
• Excessive time requirements for training and instructing new
employees;
• Difficulty in transferring complex knowledge, i.e. highly
specialized skills, unique expertise, etc.
Enterprise Learning Management

49. What are STAFF’s challenges?
• Limited or difficult access to proper knowledge base;
• Reduced productivity caused by excessive time spent on
training and lack of specific knowledge and skills; No
channel for communication between knowledge owners and
trainees;
• No visible and understandable training plan that leads to
skill development and career path;
• Lack of interactive learning environment;
• Lack of structured training materials;
Enterprise Learning Management

50. Why Enterprises Use Learning Management System?
• Platform providing learning based on
Enterprise Knowledge Base;
• Centralized collaborative environment;
• Employee assessments with detailed and
illustrative reports;
• Securely hosted on your enterprise
server and backed up

51. Why TIMControl is an LMS of Choice?
Lessons, Courses and Categories
Organize lessons by topic into categories.
Bundle several lessons inside a course
Progress tracking
Several visual indications guide the user through
the lesson and his current progress
Test builders
Create tests by assembling questions from a
question pool. Several types of questions ready.
Reports Generator
A highly flexible reports generator. You can
create your own reports with ease
Perfect Candidates
Store, Search and Analyze extended info about
your employees
Skills management
Create, assign and use skills to identify who
knows what
Certifications
Build and issue your own certifications
User management
Full support for managing users. Custom user
roles can be created depending on your needs
Content editing
A powerful and flexible visual content editor with
internal support for a plethora of media
Jobs management
Create Job descriptions, map them to Branches
and assign them to employees
Organization Structure
View and interact with the entire organization
using the organizational chart
Company-wide communication
Internal messaging based on your organizations
structure

52. Why TIMControl is an LMS of Choice?
Branch management
Use branches to reflect your organizational
hierarchy
Skills-Lessons Correlation
Assign skills to employees as they successfully
complete assigned lessons or courses
Jobs-Lessons Correlation
Assign lessons to employees based on their
working position
Employee log
Supervisors can evaluate employees, system
log, detailed employee log.
Employee placements
Assign one or several job placements to each
employee within one or more branches
Training record
Create a coherent report for the skills and
educational status of all employees.
Files sharing
Efficiently share files between employees and
supervisors of each Branch
Search for perfect candidates
Search and locate the perfect candidate for any
given task based on several criteria
Notifications
Custom communication emails triggered on a
wide range of events, personalized emails
Security and access control
Features like LDAP support or IP restriction help
building a secure and open system
Surveys
Create, share and analyze responses from
people inside or outside your organization
Projects
Assign projects with deadlines to end-users and
track their progress

53. Why Your Customers Like It?
BUSINESS
BENEFITS
Customer Retention – better trained support staff;
Customer Acquisition – better trained salesmen;
Reputation – better trained staff;
Sales Process – knowledge is centralized and
available;
Enterprise
Managers
Staff

54. Why Your Managers and Staff Like It?
OPERATIONAL
BENEFITS
Quality – knowledge is centralized and available;
Continuity - knowledge transfer and update;
Structure – employees have access to knowledge
based on organization structure;
Security – knowledge is securely hosted on
enterprise server;
Accountability – real-time online reports and
analysis;
Mobility – shared access, available everywhere,
communication features;
Enterprise
Managers
Staff

55. Why Your Accountant Like It?
COST
BENEFITS
Training cost – less time from new to productive
employee;
Scaling – easy and cheaper expansion;
HR – less trainers necessary;
Paperless - effective, efficient knowledge and
learning management;
Productivity – reduced unproductive training
time;
Enterprise
Managers
Staff

56. How Does Document Archiving Help You?
Paperless Office Productivity
• Fast implementation - ready Archiving solution;
• Drag and Drop – intuitive archiving procedure;
• Collaborative – share files internally and externally;
• Flexible – most common formats (PDF, Office, Media, et.);
• Comfortable – built-in media player, preview, alerts and
notifications;
• Local support - by SoftControl, a trusted partner, speaking
Thai and English.

57. Can You Afford SAP or Dynamics AX?
Enterprise Resources Management
• Modular
• Scalable
• Multi-lingual
• Thai accounting
• Customizable
• Supported by SoftControl

58. How Do You Manage and Control Your Business?

59. How Do You Manage Your Customer relations?
Enterprise Sales & Marketing
• Fast implementation -
ready CRM solution ;
• Secure and easily
accessible – installed
on YOUR server;
• Fit YOUR business
process - customizable;
• Easily scalable -
future expansion;
• Flexible - integration
with PBX/IP telephony,
office applications,
emails etc.;
• Local support - by
SoftControl trusted
partner speaking Thai
and English.

60. What If Your Business Is Special?
Custom Software Development
Multimedia
Databases Microsoft Applications Mobile Applications
Websites Business Process & Flow

61. TODAY
>75% of website visitors use
mobile devices in Asia
Your Website
How Do People See It Today?

62. Competitors
Why Did You Build It?
Shareholders
Customers
Regulatory
Agencies
Suppliers
Partners
investors
Employees
Candidates
Your Enterprise Website

63. Your Website
Who Visit Your Website?
Stakeholders
Customers
Regulatory
Agents
Suppliers
Partners
Investors
It’s all about
PEOPLE
Who use
65-75%
25-35%Employees
Candidates

64. 1. Increase visibility in
Search Engines
2. Get more traffic
to your Website
3.Generate more
quality leads
4. Increase Sales and
Revenue
1. Increase visibility in
Search Engines
2. Get more trust
to your Company
3.Generate more
Interest to partners
and investors
4. Improve your Brand
and awareness
B2C websites
B2B websites
Professional Websites
Why Need B2B and B2C?

65. Implementation
Design, programming and fixing issues.
Maintenance
Content, Monitoring, Reporting, Recommendations,
Campaigns
Website Health Check
Detailed analysis and report with improvement proposals.
Your Website
How SoftControl Can Help You?

66. Our Portfolio
What Did We Build?
www.endometriose-info.ch
Design, Website Implementation and Optimization - responsive

67. Our Portfolio
What Did We Build?
www.pretuval.ch
Concept, Design, Implementation, Maintenance - responsive

68. Our Portfolio
What Did We Build?
www.canesten.com.au
Website Implementation - responsive

69. Our Portfolio
What Did We Build?
www.berocca.com.au
Website Implementation, Maintenance - responsive

70. Our Portfolio
What Did We Build?
www.mgbpop.ch
B2B Retail Website: Design, Implementation - responsive

71. Our Portfolio
What Did We Build?
www.tamarindsprings.com
Audit, Optimization, Implementation, Maintenance - responsive

72. Our Portfolio
What Did We Build?
www.verhuetungsinfo.ch
Design, Website Implementation,
Optimization (in progress)
www.ms-diagnose.ch
Design, Website Implementation

73. Our Portfolio
What Did We Build?
www.flypeach.com
Design, Website Implementation, Integration with Booking Engine

74. IT Peace of Mind
What Does “All-In-One” IT Service Provider Mean?
Continuity & Network Support
• IT and Network Support, Maintenance
and Consulting
• Backup – servers and laptops
• Disaster Recovery
• Secure enterprise collaboration
HR & Learning Solutions
• HR and Recruitment Management
• Training and Knowledge Management
Telephony & Emailing
• IP Telephony
• Hosted Telephony service
• Secure Email service
Web Development & Optimization
• Website Health Check
• Design and implement for all browsing
devices (Responsive Design)
• Web Optimization
• Website Maintenance
Business & Process Solutions
• Documents Archiving & Management
• Customer Relations Management
• Customer Support Management
• Enterprise Content Management
• Online Survey Management
• Enterprise Resources Management
• Custom software development

75. About SoftControl
Why Do Many Companies Trust SoftControl?
Thai company since 1993
Support small, medium, and large enterprises
Serve customers in their language
Western style service and business philosophy
Customer Satisfaction is our main focus

76. 200+ Customers
Who Used Our Services and Solutions?
Kolang

77. Looking for a partner who understands specifics of your situation, and have a vision and expertize to give you a
FREEDOM TO FOCUS ON YOUR BUSINESS rather than on today’s details and challenges? Then …
CONTACT US
SoftControl.Net, Ltd.
9th Floor, BB Building #3906-07, 54 Sukhumvit Soi 21 (Asoke Road), Bangkok 10110, Thailand
Voice: +66 2 105-4068 Fax: +66 2 664-2306 info@softcontrol.net www.softcontrol.net
We speak your language
IT Peace of Mind