Social media for social good


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  • -Brogan talking about thinking bigger scale -If something sucks lets fix it or make it easier. Social media how its changing the game Philanthropy 2.0 Social media for social goodness What you can do Action Items
  • Social media has always been around. It’s people talking with people. It is just a matter of advances in technology make it different and better. more layered and allow for greater connectivity.
  • Social media represents the democratization of media where the playing field is leveled. No longer media only created by broadcast tv, hollywood, or your local newspaper. Everyone has the ability to create, share, and interact.
  • Social media does not replace face to face communication but it does augment. Mobile applications like Causeworld.
  • The real power within social media stems from the ability to reach a larger audience at a minimal cost. If you are a marketer or own a business or run an organizations, Real power comes with the ability of mapping a representative social graph from your constituents.
  • Philanthropy is evolving: Philanthropy is evolving, organizations are adjusting to technological changes and levering the power of social media to become more open, agile, and responsive. 303 billion of that 15 billion 1997: 300,000$ 2007: 10.4 billion 2010: 15.4 billion
  • This allows for people to come together and collaborate on projects otherwise deemed impossible in the pre internet era.
  • Ushahidi is an open source platform that allows users to collaborate and geo tag important events and was implemented in the Chilean and Haiti earthquakes.
  • These mass collaborations can be deadly serious or as simplistic as growing a mustache in the month of November
  • Sites like kiva, netwrok for good, and see your impact are allowing donors a backstage pass to see how their contribution is directly benefitting individuals.
  • Aggregated giving sites allow for users to pool together resources to give in bulk.
  • This is Darius Weems. Stricken with Duchenne Muscular Dystrophy   To date, Darius Goes West has raised $1.5 million for DMD research.
  • WTF lung cancer – Jennifer Windrum Using Facebook – 4100 fans Using Twitter Using Youtube for thank yous and video updates on fundraisers and events Using Livestreaming for events and live Q & A.
  • So What can you do to help? What can you do to get involved? What can you do to make a difference?
  • Probono Work doesn’t just apply to lawyers and graphic designers. Material donations can help but teaching a skill can be far more valuble.
  • Follow that organization. Become a social node for them. Become part of the story
  • Share your network with a nonprofit
  • Nonprofit SEO – Optimize pages on your site for people looking for voluneteer opporuntities in your area. Enable your supporters – Have fb wall open, enable guest blogging on your site, open your doors and let new idea and fresh blood in Clean your house – Fix your website, make it user friendly and trustworthy, enable social media sharing (even prompt it), Find like orgs – Twitter/nonprofitorgs Share Share and Share some more Create Content that brings people backstage
  • “ Our planet is facing the greatest problems it's ever faced, ever. So whatever you do, don't be bored. This is absolutely the most exciting time we could have possibly hoped to be alive. And things are just starting.”
  • Social media for social good

    1. 1. Social Media for Social Good @DavidWells
    2. 4. Augment Relationships Increased Contextual Awareness
    3. 5. The Social Graph
    4. 7. Mass Collaboration <ul><li>Wikipedia </li></ul><ul><li>Crowdsourcing </li></ul><ul><li>FlashMobs </li></ul><ul><li>Ushahidi </li></ul>
    5. 8. Mass Collaboration <ul><li>Chile Earthquake </li></ul><ul><li>Haiti Earthquake </li></ul><ul><li>Snowmageddon </li></ul>
    6. 9. Mustaches for a cause Since its inception in 2004 Movember has raised over $27 million globally
    7. 10. Peer to Peer philanthropy <ul><li>Allows users the ability to go online to a marketplace and choose the amount, gift, and where they’d like to give. </li></ul>
    8. 11. Aggregated Giving
    9. 12. Darius Goes West
    10. 13. Social Power
    11. 15. What can you do?
    12. 16. Donate Some Time.
    13. 19. Action Items <ul><li>Nonprofit SEO </li></ul><ul><li>Enable your supporters </li></ul><ul><li>Clean your house </li></ul><ul><li>Find like orgs </li></ul><ul><li>Share Share and Share some more </li></ul><ul><li>Create Content that brings people back stage </li></ul>
    14. 20. Resources <ul><li>Beth </li></ul><ul><li>Katya's Non-Profit Marketing Blog </li></ul><ul><li>Frogloop </li></ul><ul><li>Kivi's Nonprofit Communications Blog </li></ul><ul><li>NTEN: The Nonprofit Technology Network </li></ul><ul><li>John Haydon’s Blog </li></ul><ul><li>Social Brite </li></ul><ul><li>Socialize Your Cause </li></ul>
    15. 21. <ul><li>@DavidWells </li></ul><ul><li> </li></ul><ul><li>Want to Join the Socialize Your Cause Movement? </li></ul><ul><li>We are always looking for socially savvy marketers that want to make a difference. </li></ul>
    16. 22. How will you change the World?
    17. 27. Social media Strategy <ul><li>Defining Goals </li></ul><ul><li>Listening </li></ul><ul><li>Tactics </li></ul><ul><li>Engagement </li></ul><ul><li>Measuring </li></ul><ul><li>Tweaking </li></ul>