Adoption vs Adaptation - Bertrand Duperrin, Speaker @Social Business Forum 2013

1. SOCIAL BUSINESS
It’s not
ADOPTION
but
ADAPTATION
Milan, june 13th 2013
giovedì 20 giugno 13

2. Bertrand
DUPERRIN
Consulting Director - Nextmodernity
bduperrin@nextmodernity.com
www.nextmodernity.com
@nextmo
www.duperrin.com
www.duperrin.com/english
@bduperrin
giovedì 20 giugno 13

3. Taken for granted :
success is a matter of
ADOPTION
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4. 90% of social initiatives will
FAIL
Source : Gartner
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5. User Adoption
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6. Praise driving left
While traffic rules still say
«drive right»giovedì 20 giugno 13

7. People at the
CENTER
- of what ? -
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8. WHY do people do
WHAT they do
the WAY they do it
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9. • Only 28% of knowledge workers
actually use collaborative tools at least
montly
• Only 22% of social workers consider
social software indispensable to get
work done
• 64% of organizations achieved
limited business benefits from E20
Source : Forrester
Neither BAD nor FAD
Only irrelevant in people’s
context
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10. We should not expect an
application to work in
environments for which
its assumptions are not
valid
Eliyahu M. GOLDRATT
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11. A social business builds and
continuously improves a system
designed to effectively acquire,
leverage and develop its
intangible assets to achieve better
operational performance
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12. Some things will NEVER
change by themselves until
YOU decide to CHANGE
them
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13. Strategy
• From competitive to
adaptative advantage
• Run a long term plan or
catch opportunities ?
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14. Systems
• Rigid or adaptive ?
• Embed people’s
knowledge in design and
execution
• Designed for exceptions
and fast-changing
environments
• Are systems of
engagement an isolated
bubble in the corporate
IT ?
• Are communications lines
formal or informal ?
Validation, workflows...
giovedì 20 giugno 13

15. Skills
• What skills for the 21st
century ?
• Hire the right people or
non social so-called
rockstars ?
• How do staff improve
and acquire skills over
time ? On the job ?
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16. Structure
• Hierarchy or wirearchy ?
• End of economy of scales :
small teams achieve better
results and are more engaged
• Subsidiarity, self organization
• Decisions : intuition or facts
and deep knowledge, end of
HiPPOs
• Reporting managers or servant
leaders
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17. Style
• Top down or bottom
up ?
• Servant leadership
• Collaborative and
participative
management
• Lead by the example
• Trust or control ?
• Open and visible work
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18. Staff
• New jobs and roles : Chief Data /
Digital officers. Have them ?
• Hiring people according to
skills / staff needs and value or
that (would ) have been
successfull in yesterday’s world ?
• How are people evaluated,
rewarded ?
• Learning / training programs
• What motivational systems/
programs (informal, networked ?)
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19. Shared values
• What’s your goal, mission ? How
do you articulate it ?
• What’s your corporate culture ?
• Internal competition vs common
success
• «Us against the world»b vs. caring
about stakeholders
• Customer driven ? People-centric ?
• Are they enforced into operations
and with the ecosystem
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20. Do you see any GAP ?
Anything planned to bridge
it?
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21. Both LOCAL &
SYSTEMIC
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22. Both ADVOCACY and
CHANGE
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23. Both
USER ADOPTION
and
BUSINESS
ADAPTATION
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24. Change is a matter of
sensemaking and
alignment
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25. giovedì 20 giugno 13

26. www.nextmodernity.com
@nextmo
www.duperrin.com
www.duperrin.com/english
@bduperrin
giovedì 20 giugno 13