Marketing budgets aren’t just for large organisations. Any company hoping to grow should make room for marketing spend in their annual budget.

1. 2 in 3marketers now
spend more of their
marketing budget on
‘owned’ channels,
rather than ‘bought.1
1 in 4marketers budget
between 20 and 30 per
cent of their marketing
spend for their own
online channels.2
Contact Snap to discuss your marketing budget
and how you can make the most of it.
123
http://www.pwc.com.au/media-centre/2014/marketing-spend-shifts-jul14.htm • 4
http://expandedramblings.com/index.php/10-print-marketing-statistics-know/1/
5
http://expandedramblings.com/index.php/10-print-marketing-statistics-know/2/ • 6
http://www.billboardsaustralia.com.au/outdoor/statistics2 • 7
http://blogs.salesforce.com/company/2013/07/email-marketing-stats.html
CLIENT PROFIT
VALUE MODEL
Establish how much profit
the average client is worth
each year, and then use a
targeted, realistic number of
new customers to determine
total profit from new clients.
Work out what around 40
per cent of this total profit
is, and there you have your
annual marketing budget.
There is no magic
number behind the
creation of a marketing
budget, but these
three models may help
determine what’s right
for your business.
Remember, you can’t predict the future. Build a contingency
fund of between 10 and 15 per cent into your budget.
Take your total revenue and
use a percentage of that for
your marketing. Generally,
the percentage should be
somewhere between 2 and
10 per cent, but startups
may need to budget
significantly more.
FOLLOW THE PACK
There are plenty of market-
research results available
online that provide
information on the average
percentage of revenue
spent on marketing in
specific industries. Use this
information to guide (not
determine) your decision.
How to plan your spend
BUT NOT EXCLUSIVELY
Identify key launches,
promotions and sales
periods for when you
may want to invest
more funds.
Spread your design
With a few
tweaks, the same
advertising design
can be used and
repurposed across
various mediums.
Share your
owned content
Share the content
from your website,
blog and social
media pages with
publishers, clients
and industry leaders.
Speak to a
professional
Think hiring a
professional is
expensive? Try
working with an
amateur. Trust in
designers who have
been doing the
job for years and
you’ll get better
and faster results.
Add online to print
Use a QR code,
social media links
and URL placement
in your print designs
to give potential
clients multiple
touchpoints.
Use eDMs
44% of email
recipients made at
least one purchase
last year based
on a promotional
email. Build your
own database and
distribute eDMs
and newsletters
regularly.7
1 2 3 4 5
39%of consumerstest a business out forthe first time because ofdirect-mail advertising.4
65%of consumers’
decisions are somewhat
influenced by outdoor
advertising.6
THE FUTURE IS OWNED & ONLINE…
Internet advertising is predicted to become
THE LARGEST ADVERTISING
SECTOR BY 2018.3
Marketing budgets aren’t just for large organisations.
Any company hoping to grow should make room for
marketing spend in their annual budget.
MARKETING
BUDGET
How to set your marketing budget:
3 METHODS
Plan major spends
first, then work with
the remaining budget
to plan how it can
be best utilised.
PERCENTAGE
OF REVENUES
Ensure your
marketing
objectives are
aligned with your
business goals
and strategy.
44%of consumers
who receive direct-mail
marketing from a brand
will then visit their website.5
WHY BUDGET?
What can your
marketing budget
actually buy you?