The Cyber Smorgasbord Presented by Stephanie Zimmerman Training Coordinator Library System of Lancaster County

Build Community http://www.flickr.com/photos/34427466731@N01/436654901 Serve it up to the patrons … WHEREVER they are.

Where are they? http://www.flickr.com/photos/90011821@N00/566243279 ONLINE! http://www.businessweek.com/magazine/content/07_24/b4038405.htm

What is Web 2.0? Web 2.0 is an attitude, not a technology. -Ian Davis (CTO of Talis) (Talis is an innovative technology company expert at managing semantically rich metadata and in delivering software and services for information management)

Web 2.0 is an attitude, not a technology.

-Ian Davis (CTO of Talis)

(Talis is an innovative technology company expert at managing semantically rich metadata and in delivering software and services for information management)

What is Web 2.0? Read/Write Web Rich User Interface Social Web The Web as Platform Users Create Value Live Web “ Find others like you!” Michael Stephens “The Hyperlinked Library” - http://tametheweb.com/hyperlinkedlibrary/StephensHyperlinkedMasterFall2008.pdf

Read/Write Web

Rich User Interface

Social Web

The Web as Platform

Users Create Value

Live Web

“ Find others like you!”

Rich User Interface (not!)

Rich User Interface

Rich User Interface The software tries to figure out what I want

The Web as Platform The Web is now a place to do things . Second Psychedelic Life - http://www.flickr.com/photos/44631364@N00/435369048

The Web is now a place to do things .

The Web as Platform Free word processor http://docs.google.com

Users Create Value

Howard Rheingold – http://vlog.rheingold.com Technological Changes + Accessibility of Production Tools + Distribution Media Social, Economic & Political Changes and the Way People Communicate

The Cyber Smorgasbord Menu BLOGS PODCASTS PHOTO SHARING VIDEO SHARING WIKIS IM TWITTER RSS SOCIAL NETWORKING GAMING SOCIAL BOOKMARKING TAGS VIRTUAL WORLDS -Choose the items from the menu that will serve your library the best. Appetizers Beverages Entrees Sides

http://www.flickr.com/photos/58971759@N00/2125478238 WAIT… WHY?

THIS is why! Helene Blowers – http:// librarybytes.com

BLOGS Short for “web log” An easy to use online publishing tool Lists content in reverse date order A great way to engage staff & library users in conversation Interactive when comments enabled http://www.flickr.com/photos/51035767928@N01/68953352 Helene Blowers – http:// librarybytes.com

Short for “web log”

An easy to use online publishing tool

Lists content in reverse date order

A great way to engage staff & library users in conversation

Interactive when comments enabled

BLOGS Can be locally or remotely hosted

Can be locally or remotely hosted

Types of Biblioblogs Library News Blogs Marketing & Promotion Blogs Materials/Resources Blogs Service-Oriented Blogs Project Blogs User-Specific Blogs Association & Organization Blogs Conference Blogs Internal Blogs Librarian’s Blogs http://www.flickr.com/photos/51035767928@N01/68953352 “Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens

Library News Blogs

Marketing & Promotion Blogs

Materials/Resources Blogs

Service-Oriented Blogs

Project Blogs

User-Specific Blogs

Association & Organization Blogs

Conference Blogs

Internal Blogs

Librarian’s Blogs

Provide Content and Information http://www.aadl.org/ - Ann Arbor MI

Promote a Collection http:// lansinglibraryyouth.blogspot.com – Lansing MI

For a Specific Audience http:// lansinglibraryadult.blogspot.com / - Lansing MI

From… http://plainfieldlibrarydirector.blogspot.com/ - Plainfield IL

A Patron Blogs http://vielmetti.typepad.com/superpatron/ - Ann Arbor MI

Creative Titles http://blog.brooklynpubliclibrary.org/ - Brooklyn NY

Professional Development http:// www.lisnews.org /

Local Examples http:// palibblogs.wik.is / Add Yours!

Local Examples http:// palibblogs.wik.is /

Local Examples http:// palibblogs.wik.is /

Local Examples http:// palibblogs.wik.is /

Libraries that Blog http:// www.blogwithoutalibrary.net/links/index.php?title = Welcome_to_the_Blogging_Libraries_Wiki Add Yours!

Librarians that Blog http:// liswiki.org/wiki/Weblogs Add Yours!

Implementing Library Blogs Gather a strong blog team Choose the software and host Create & customize the look and feel Train your staff Launch with a soft opening http://www.flickr.com/photos/53447223@N00/192134453 “ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens

Gather a strong blog team

Choose the software and host

Create & customize the look and feel

Train your staff

Launch with a soft opening

Best Practices for Library Blogs Read and evaluate as many blogs as you can Learn the ethics of posting to a blog Find your voice and develop a mission Create staff buy-in Focus on content Share authorship Post often and succinctly http://www.flickr.com/photos/40571485@N00/403675546 “ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens

Read and evaluate as many blogs as you can

Learn the ethics of posting to a blog

Find your voice and develop a mission

Create staff buy-in

Focus on content

Share authorship

Post often and succinctly

Best Practices for Library Blogs Tag your posts Develop a style guide Take the time to train staff about posting to a blog Integrate blogs into your site Create a feeling of transparency Be human (1 st person) and give good voice Designate a point person to review content http://www.flickr.com/photos/40571485@N00/403675546 “ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens

Tag your posts

Develop a style guide

Take the time to train staff about posting to a blog

Integrate blogs into your site

Create a feeling of transparency

Be human (1 st person) and give good voice

Designate a point person to review content

http:// littleoslo.com/eng/blogpoly.htm

Podcasts 2005 word of the year Combines the word “iPod” with “broadcast” An audio file that is available through RSS Audio on demand (mp3 popular format) Usually have option to play file without subscribing Play back on computer or portable media players An effective way to engage youth and market library services http://www.flickr.com/photos/20645801@N00/251945664 Helene Blowers – http:// librarybytes.com and http:// en.wikipedia.org/wiki/Podcast

2005 word of the year

Combines the word “iPod” with “broadcast”

An audio file that is available through RSS

Audio on demand (mp3 popular format)

Usually have option to play file without subscribing

Play back on computer or portable media players

An effective way to engage youth and market library services

Podcatching Software http://shop.cafepress.com/design/15970888

My iTunes http:// www.apple.com/itunes /

Portable Media Players

Podcast Directories

Podcasts in General http:// www.whitehouse.gov/rss /

Podcasts in General http:// www.nytimes.com/services/xml/rss/index.html

Podcasts in General http:// twit.tv /

Podcasts in Libraries http://www.opal-online.org – Tom Peters TAP Information Services

Podcasts in Libraries http:// www.lansing.lib.il.us/podcasts.html – Lansing IL

Podcasts in Libraries http:// www.homerlibrary.org/audioreviews.asp - Homer Glen IL

Podcasts in Libraries http:// www.fairfaxcounty.gov/library/bookcast / - Fairfax Co. VA

MORE Podcasts in Libraries http:// www.libsuccess.org/index.php?title = Podcasting

Podcasts for Professional Development http:// uncontrolledvocabulary.com /

Podcasts for Professional Development http:// talk.talis.com /

Podcasts for Professional Development http://www.lisnews.org/pseudo_masthead_listen_lisnews_org_podcast

Podcasts for Professional Development http:// tisfortraining.wordpress.com /

10 Points on Podcasting in Libraries Could be called “audio blogging” Libraries are using podcasts to share and syndicate audio content Adds even more dimension to the library’s voice Requires equipment you probably already have Takes time and a commitment to the service http://www.flickr.com/photos/74097907@N00/423040635 “ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens

Could be called “audio blogging”

Libraries are using podcasts to share and syndicate audio content

Adds even more dimension to the library’s voice

Requires equipment you probably already have

Takes time and a commitment to the service

10 Points on Podcasting in Libraries Content abounds in the library setting for podcasting Augment a teen-driven Web site Oral histories Online storytimes Local storytellers telling a story Internal training External training Promotion of library events: interviews, music programs http://www.flickr.com/photos/74097907@N00/423040635 “ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens

Content abounds in the library setting for podcasting

Augment a teen-driven Web site

Oral histories

Online storytimes

Local storytellers telling a story

Internal training

External training

Promotion of library events: interviews, music programs

10 Points on Podcasting in Libraries Having presence in iTunes is a good thing Think about loaning podcast devices at your library Involve your users Create a podcast studio or digital creation station(s) in your library http://www.flickr.com/photos/74097907@N00/423040635 “ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens

Having presence in iTunes is a good thing

Think about loaning podcast devices at your library

Involve your users

Create a podcast studio or digital creation station(s) in your library

Photo Sharing Publishing or transfer of a user’s digital photos online Allows you to share publicly or privately http://www.flickr.com/photos/43698630@N00/403600044 http:// en.wikipedia.org/wiki/Photo_sharing

Publishing or transfer of a user’s digital photos online

Allows you to share publicly or privately

Photo Sharing Sites

flickr Photo-sharing site Online community One of earliest Web 2.0 applications Many bloggers use as a photo repository Allows photos to be tagged and browsed Hosts over 2 billion images http:// en.wikipedia.org/wiki/Flickr

Photo-sharing site

Online community

One of earliest Web 2.0 applications

Many bloggers use as a photo repository

Allows photos to be tagged and browsed

Hosts over 2 billion images

My flickr http://www.flickr.com/photos/slzimm1

Libraries that flickr http:// www.flickr.com/photos/hennepincountylibrary / - Minnetonka MN

Libraries that flickr http://www.flickr.com/photos/11329886@N00/sets/72157594291410121 - Lenexa KS

Libraries that flickr http://flickr.com/photos/hersheypubliclibrary/ - Hershey PA

Libraries that flickr http://www.flickr.com/photos/gwinnettcountypubliclibrary/sets/72057594070076072 /- Lawrenceville GA

Good flickr Profile http:// www.flickr.com/people/gwinnettcountypubliclibrary / - Lawrenceville GA

Involve! http:// www.hclib.org/pub/bookspace/hpphotos.cfm - Minnetonka MN

Library of Congress flickrs http:// www.flickr.com /commons

Library Groups in flickr http:// www.flickr.com/groups/librariesandlibrarians /

Library Groups in flickr http:// www.flickr.com/groups/librariancards /

Get Creative http://www.flickr.com/photos/80464212@N00/sets/72157602100601598/ - Champaign IL

Hints for Using flickr in Libraries Allow flickr access on library computers Tag! Note! Comment! Create a useful profile in flickr for your library Contact info, mission, vision and URL Tell stories! flickr makes the library human Check out these links about the legality of it all: Laws for Using Photos You take at Your Library http://www.infotoday.com/mls/sep08/Carson.shtml Legally, should Libraries NOT be Using flickr? http://tametheweb.com/2008/09/18/legally-should-libraries-not-be-using-flickr/ http://www.flickr.com/photos/40571485@N00/403675546 “ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens

Allow flickr access on library computers

Tag! Note! Comment!

Create a useful profile in flickr for your library

Contact info, mission, vision and URL

Tell stories!

flickr makes the library human

Check out these links about the legality of it all:

Laws for Using Photos You take at Your Library http://www.infotoday.com/mls/sep08/Carson.shtml

Legally, should Libraries NOT be Using flickr? http://tametheweb.com/2008/09/18/legally-should-libraries-not-be-using-flickr/

Video Sharing Uploading video clips to an Internet website Video host stores the video on its server Offers different types of code to allow others to view the video http://www.flickr.com/photos/83245449@N00/108612818 http:// en.wikipedia.org/wiki/Video_sharing

Uploading video clips to an Internet website

Video host stores the video on its server

Offers different types of code to allow others to view the video

Video Hosting Services

Video Blogs Sometimes shortened to vlog A blog whose medium is video Use RSS for syndication Subscribe with aggregator A fun way to promo library services Fastest growing communication channel on the Web http://www.flickr.com/photos/26572975@N00/1346068786 Helene Blowers – http:// librarybytes.com and http:// en.wikipedia.org/wiki/Video_blog

Sometimes shortened to vlog

A blog whose medium is video

Use RSS for syndication

Subscribe with aggregator

A fun way to promo library services

Fastest growing communication channel on the Web

Video Blogs in General http:// www.rocketboom.com/vlog /

Video Blogs in General http:// dailybuzz.mobuzz.tv /

Video Blogs in General http://revision3.com/tekzilla/

Video Blogs in Libraries http://www.gailborden.info/m/content/view/411- Elgin IL

Video Blogs in Libraries http:// www.ahml.info/vlog / - Arlington Heights IL

Video Blogs in Libraries http:// www.youtube.com/watch?v =O-qujBrz8W4- Arlington Heights IL

Video Blogs in Libraries http://www.youtube.com/matthewslibrary - Fredericksburg PA

Video Contests http:// teens.denverlibrary.org/media/youtube.html - Denver CO

Video Contests http:// www.youtube.com/group/librarylaughs - Lancaster PA

Video Tutorials http:// www.youtube.com/watch?v =tKvR0OC4nYc

Video Tutorials http:// www.youtube.com/user/askacpl - Fort Wayne IN

Video Tutorials http:// www.youtube.com/watch?v =EramdKlwzS4- Fort Wayne IN

For Fun http://www.youtube.com/watch?v=vrtYdFV_Eak – South Bend IN

For Fun http:// www.youtube.com/watch?v =dEOg8-EzQpQ

Make a Statement http://www.new.facebook.com/pages/Banned-Books-Week/20181651661#/video/video.php?v=27005783953

Tips for Using Video in Libraries Watch how others are doing it Get your patrons involved Allow them to be shared and rated Tell more stories! Post to YouTube to go viral http://www.flickr.com/photos/63093688@N00/119694282

Watch how others are doing it

Get your patrons involved

Allow them to be shared and rated

Tell more stories!

Post to YouTube to go viral

An Interactive Library Familiar: Programs Catalogs Websites Social Networking: Potential to connect these 3 pillars and take patron interaction to a new dimension Challenge: Convincing the doubters http://www.flickr.com/photos/28783003@N00/2656902648 Steve Campion – http://librarystream.wordpress.com/

Familiar:

Programs

Catalogs

Websites

Social Networking:

Potential to connect these 3 pillars and take patron interaction to a new dimension

Challenge:

Convincing the doubters

How Do We Do This? Education Mix education with a little imagination: Apply the social web to the library Build an Interactive Library: Convince a few key people to consider integrating social networking into existing library activities PLAY – PLAY – PLAY… and then PLAY some more http://www.flickr.com/photos/81859405@N00/260323975

Education

Mix education with a little imagination: Apply the social web to the library

Build an Interactive Library:

Convince a few key people to consider integrating social networking into existing library activities

PLAY – PLAY – PLAY… and then PLAY some more

10 Steps for Staff Buy-In for Technology Projects Listen to your staff Involve staff in planning Tell stories Be transparent Report and debrief Do your research Manage projects well Formally convene the Emerging Technology Group Training 2.0: Let everyone play and experience Celebrate Success “ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens

Listen to your staff

Involve staff in planning

Tell stories

Be transparent

Report and debrief

Do your research

Manage projects well

Formally convene the Emerging Technology Group

Training 2.0: Let everyone play and experience

Celebrate Success

Go Download This NOW: http://tametheweb.com/the-hyperlinked-library/ – Michael Stephens

Check Out This Resource http:// socialwebhandson.wik.is /

Don’t Feel… http://www.flickr.com/photos/81445502@N00/2648803271

Don’t Fear Change

Be excited and willing to take the leap!! http://www.flickr.com/photos/14434912@N07/2870074686

Links in this Presentation Find everything you need at this blog post: http://lslctraining.blogspot.com/2008/09/cyber-smorgasbord.html Link to presentation on slideshare: http://www.slideshare.net/Slzimm1/the-cyber-smorgasbord-presentation/

Find everything you need at this blog post:

Link to presentation on slideshare:

Where to Find Me email: [email_address] GoogeTalk: Slzimm1 AIM: Slzimm1 blog: http://lslctraining.blogspot.com del.icio.us: http://del.icio.us/Slzimm1 facebook: http://www.facebook.com/people/Stephanie_Zimmerman/608842054 Linkedin: http://www.linkedin.com/in/slzimm1 twitter: http://twitter.com/Slzimm1 flickr: http://www.flickr.com/photos/Slzimm1 bloglines: http://www.bloglines.com/public/LSLCTraining friendfeed: http://friendfeed.com/slzimm1 YouTube: http://www.youtube.com/lslctrainer

email: [email_address]

GoogeTalk: Slzimm1

AIM: Slzimm1

blog: http://lslctraining.blogspot.com

del.icio.us: http://del.icio.us/Slzimm1

facebook: http://www.facebook.com/people/Stephanie_Zimmerman/608842054

Linkedin: http://www.linkedin.com/in/slzimm1

twitter: http://twitter.com/Slzimm1

flickr: http://www.flickr.com/photos/Slzimm1

bloglines: http://www.bloglines.com/public/LSLCTraining

friendfeed: http://friendfeed.com/slzimm1

YouTube: http://www.youtube.com/lslctrainer

Contact Info Stephanie Zimmerman Training Coordinator Library System of Lancaster County 1866 Colonial Village Lane, Suite 107 Lancaster PA 17601 phone: 717.207.0500 x 1281 fax: 717.207.0504 email: [email_address] website: www.lancasterlibraries.org Training Blog: http://lslctraining.blogspot.com

Stephanie Zimmerman Training Coordinator Library System of Lancaster County 1866 Colonial Village Lane, Suite 107 Lancaster PA 17601 phone: 717.207.0500 x 1281 fax: 717.207.0504 email: [email_address] website: www.lancasterlibraries.org Training Blog: http://lslctraining.blogspot.com

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