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Online Outreach & Marketing Digital Users, Digital Experience Westchester Library Association, Tarrytown, NY May 1, 2009
Get  Them Stuck on You http://flickr.com/photos/will-lion/2511136467/
Your web site doesn’t look like this?
www.hpl.lib.tx.us /
 
http://stillwater.sals.edu/
<ul><li>What are you hot pages? </li></ul><ul><li>How are people getting to them? </li></ul><ul><li>Google Analytics </li>...
Can They Find You? Even when they don’t know they need you?
Top of the heap?
Free WiFi
Free WiFi
Homework Help
Book Clubs
Audio books
But who would search “audio books” with a location?  X
Search for your town
Are you on the town web site?
Big outreach for a small library
Directories & Event Listings
Eventful
More places to get found <ul><li>Jiwire </li></ul><ul><li>Booksalefinder </li></ul><ul><li>Librarything Local  </li></ul><...
http://www.flickr.com/photos/will-lion/2595051813/
What can they ‘do’ on your website?
 
Personalize http://www.hclib.org/
Participate http://www.hclib.org/
Contribute http://www.darienlibrary.org/catalog
Share http://library.waubonsee.edu/
Convenient!
Having fun! http://www.libraryloft.org/
Break  out!
Join their communities http://www.goodreads.com/
Create Conversation http://www.timesunion.com/
Partnering with local paper http://www.townsvillebulletin.com.au http://searchlightblog.blogspot.com/
Respond www.dailygazette.com /
http://www.flickr.com/photos/lynetter/453858891 /
http://www.flickr.com/photos/lynetter/249830579 /
What’s the Buzz?
 
 
Google Blog Search Alert
 
 
Topix.net Search Alert
Google News
Technorati
search.twitter.com <ul><li>Read </li></ul><ul><li>Follow </li></ul><ul><li>React </li></ul><ul><li>Respond </li></ul><ul><...
Social Spaces
 
 
 
 
http://www.flickr.com/photos/michaelcasey/sets/72157602596550516/
www.youtube.com/profile?user=askacpl
 
 
Twitter
 
http://www.library.uiuc.edu/ugl/
http://twitter.com/CSH_library
http://alpha2.suffolk.lib.ny.us:2082/search~S12
http://twitter.com/widgets
http://ysleta.tx.schoolwebpages.com/education/components/scrapbook/default.php?sectiondetailid=123680
Communicate & Share
Make it easy, make it friendly http://library.wcsu.edu/web/assistance/reference/ask/
Give them  help where they need it http://www.tscpl.org/
Easy Chat http://thoth.lib.ucalgary.ca
Tons of Options www.plainfield.lib.il.us/reference/contact.htm
Coming soon to a library near you? catalog.icpl.org/
 
Handy options
Does your web site look this good?
http://www.bsu.edu/libraries/mobile/ http://library2.csumb.edu/m http://www.google.com/reader/m/view/feed/http://hhhl.word...
websecure.ocls.info/sms/signup.asp
Gadgets, Widgets, RSS Let users take the library with them
http://www.flickr.com/photos/will-lion/2782028407 /
http:// www.google.com/ig
http:// www.kentonlibrary.org/aboutus/feeds/index.cfm
http:// www.kentonlibrary.org/newbooks /
 
 
Let others take your content
Easy cut and paste
 
 
 
“Thank you… I love the library”
Conversation, Communication and Customization  http://www.lansing.lib.il.us/l2.html
Library Tool Bar
 
 
Your catalog in browser search box www.wblib.org/tools/catplugin.php
 
Book Burro http://www.bookburro.org/
http://www.flickr.com/photos/lynetter/152649100
 
Questions? Ideas? Share! http://www.flickr.com/photos/bluejake/286030741/
Thank you! more information http://lib20.pbworks.com
Sources <ul><li>Libraries on the Go – Elyssa Kroski http://is.gd/xF2J </li></ul><ul><li>New Media Channels & Approaches fo...
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Online Outreach & Marketing

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Online Outreach & Marketing, Digital Users, Digital Experience - Westchester Library Association, Tarrytown, NY May 1, 2009

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Online Outreach & Marketing

  1. 1. Online Outreach & Marketing Digital Users, Digital Experience Westchester Library Association, Tarrytown, NY May 1, 2009
  2. 2. Get Them Stuck on You http://flickr.com/photos/will-lion/2511136467/
  3. 3. Your web site doesn’t look like this?
  4. 4. www.hpl.lib.tx.us /
  5. 6. http://stillwater.sals.edu/
  6. 7. <ul><li>What are you hot pages? </li></ul><ul><li>How are people getting to them? </li></ul><ul><li>Google Analytics </li></ul><ul><li>Statcounter </li></ul><ul><li>Web server log </li></ul>User Data
  7. 8. Can They Find You? Even when they don’t know they need you?
  8. 9. Top of the heap?
  9. 10. Free WiFi
  10. 11. Free WiFi
  11. 12. Homework Help
  12. 13. Book Clubs
  13. 14. Audio books
  14. 15. But who would search “audio books” with a location? X
  15. 16. Search for your town
  16. 17. Are you on the town web site?
  17. 18. Big outreach for a small library
  18. 19. Directories & Event Listings
  19. 20. Eventful
  20. 21. More places to get found <ul><li>Jiwire </li></ul><ul><li>Booksalefinder </li></ul><ul><li>Librarything Local </li></ul><ul><li>Libraries 411 </li></ul><ul><li>LibDex </li></ul><ul><li>Artsopolis </li></ul><ul><li>Eventful </li></ul><ul><li>Upcoming </li></ul><ul><li>TripAdvisor </li></ul>
  21. 22. http://www.flickr.com/photos/will-lion/2595051813/
  22. 23. What can they ‘do’ on your website?
  23. 25. Personalize http://www.hclib.org/
  24. 26. Participate http://www.hclib.org/
  25. 27. Contribute http://www.darienlibrary.org/catalog
  26. 28. Share http://library.waubonsee.edu/
  27. 29. Convenient!
  28. 30. Having fun! http://www.libraryloft.org/
  29. 31. Break out!
  30. 32. Join their communities http://www.goodreads.com/
  31. 33. Create Conversation http://www.timesunion.com/
  32. 34. Partnering with local paper http://www.townsvillebulletin.com.au http://searchlightblog.blogspot.com/
  33. 35. Respond www.dailygazette.com /
  34. 36. http://www.flickr.com/photos/lynetter/453858891 /
  35. 37. http://www.flickr.com/photos/lynetter/249830579 /
  36. 38. What’s the Buzz?
  37. 41. Google Blog Search Alert
  38. 44. Topix.net Search Alert
  39. 45. Google News
  40. 46. Technorati
  41. 47. search.twitter.com <ul><li>Read </li></ul><ul><li>Follow </li></ul><ul><li>React </li></ul><ul><li>Respond </li></ul><ul><li>Engage </li></ul><ul><li>Communicate. </li></ul>
  42. 48. Social Spaces
  43. 53. http://www.flickr.com/photos/michaelcasey/sets/72157602596550516/
  44. 54. www.youtube.com/profile?user=askacpl
  45. 57. Twitter
  46. 59. http://www.library.uiuc.edu/ugl/
  47. 60. http://twitter.com/CSH_library
  48. 61. http://alpha2.suffolk.lib.ny.us:2082/search~S12
  49. 62. http://twitter.com/widgets
  50. 63. http://ysleta.tx.schoolwebpages.com/education/components/scrapbook/default.php?sectiondetailid=123680
  51. 64. Communicate & Share
  52. 65. Make it easy, make it friendly http://library.wcsu.edu/web/assistance/reference/ask/
  53. 66. Give them help where they need it http://www.tscpl.org/
  54. 67. Easy Chat http://thoth.lib.ucalgary.ca
  55. 68. Tons of Options www.plainfield.lib.il.us/reference/contact.htm
  56. 69. Coming soon to a library near you? catalog.icpl.org/
  57. 71. Handy options
  58. 72. Does your web site look this good?
  59. 73. http://www.bsu.edu/libraries/mobile/ http://library2.csumb.edu/m http://www.google.com/reader/m/view/feed/http://hhhl.wordpress.com/feed
  60. 74. websecure.ocls.info/sms/signup.asp
  61. 75. Gadgets, Widgets, RSS Let users take the library with them
  62. 76. http://www.flickr.com/photos/will-lion/2782028407 /
  63. 77. http:// www.google.com/ig
  64. 78. http:// www.kentonlibrary.org/aboutus/feeds/index.cfm
  65. 79. http:// www.kentonlibrary.org/newbooks /
  66. 82. Let others take your content
  67. 83. Easy cut and paste
  68. 87. “Thank you… I love the library”
  69. 88. Conversation, Communication and Customization http://www.lansing.lib.il.us/l2.html
  70. 89. Library Tool Bar
  71. 92. Your catalog in browser search box www.wblib.org/tools/catplugin.php
  72. 94. Book Burro http://www.bookburro.org/
  73. 95. http://www.flickr.com/photos/lynetter/152649100
  74. 97. Questions? Ideas? Share! http://www.flickr.com/photos/bluejake/286030741/
  75. 98. Thank you! more information http://lib20.pbworks.com
  76. 99. Sources <ul><li>Libraries on the Go – Elyssa Kroski http://is.gd/xF2J </li></ul><ul><li>New Media Channels & Approaches for Libraries – Jenny Levine http://is.gd/xF2G </li></ul><ul><li>Librarian in Black – Sarah Houghton-Jan http://is.gd/xF2A </li></ul>

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