QR CODES
• Short for Quick Response
• Originally developed for inventory control
• Need a QR code reader to read
• Scan a QR code to access info or take action
SCANNING A QR CODE CAN...
• Pull up text content
• Dial a phone number or send a txt
• Pull up a web page
• Check into Foursquare or Like on Facebook
• Pull up an image or video
• Add event to calendar
• Add to contacts
• Display a point in Google maps
Hyperlinks
CONNECTED WEB PAGES
QR CODES
CONNECT PHYSICAL AND DIGITAL
QR CODES FOR LEARNING
http://www.flickr.com/photos/verbeeldingskr8/3638834128/
QR CODES FOR LEARNING
http://www.flickr.com/photos/verbeeldingskr8/3638834128/
LOCATION-AWARE MOBILE
LEARNING
•Use GPS, compass, RFID, etc. to determine a
user’s orientation to other people, places,
things, etc.
http://www.flickr.com/photos/psd/21055837/
GET IN THEIR FLOW
http://www.flickr.com/photos/yogendra174/5980718184
NEEDS ASSESSMENTS
• Web stats
• Where do patrons get frustrated and
leave the library web site?
• Reference transcripts and stats
• Talk to colleagues
• Survey patrons
• Usability testing
• Ethnographic research
ARE NEAR-FIELD COMMUNICATIONS
THE NEXT STEP?
• A way for devices to receive information at
close range
• RFID is an example
• User no longer has to take the initiative to
scan something.
SCREENCASTS
• Movie taken of your desktop
• Good for demonstrating library website,
databases, etc.
• Audio narration, captioning, spotlighting,
interactive components
• Various export options (dependent on
software)
GETTING OUTSIDE OF THE LIBRARY
• Fliers and posters that link to instructional
content
• Put them where users might have
information needs outside of the library
• Buses, business support organizations,
daycare centers, community centers, high
schools, academic department offices,
student lounges, computer labs, etc.
MOBILE WEB CONTENT
• Questions to Ask
• Do you create a separate mobile version of
your site or just serve up a different
stylesheet based on the device?
• Do you design for the most commonly-used
smartphones or also design for feature
phones?
• Do you use a detection algorithm to redirect
users to the mobile site or make them go to a
separate URL?
NATIVE APPS STILL HAVE
SOME BENEFITS
•Better designed for each specific platform
•More integrated into the device
•Support for widgets and notifications
•Can access hardware (GPS, camera, etc.)
•Not slowed down as much by the Web
•Easier to monetize
VIDEO
•Do you host it yourself or elsewhere
(YouTube, Vimeo, etc.)
•Captioning is critical (accessibility!!)
•Make sure you record at an appropriate
resolution (4x3 is ideal)
•Keep it short!!!
MOBILE TIPS
• Offer incentives (contest, bonus content, etc.) to
increase awareness of library mobile services.
• Provide instructions for things like QR codes,
apps, augmented reality, etc.
• Track usage of your mobile content (Google
Analytics, etc.)
• Some URL shorteners will show stats of how
many times they’ve been accessed
• Some QR code generators have web stats
functionality
QR CODE TIPS
• Test your code!!!
• Make sure it’s going to mobile-friendly content
• QR code size: ideal = 1.5 inch sq. some phones can
work with smaller
• Some QR code generators provide usage stats
• Use a URL shortener so the QR code won’t be so
crowded.
• QR code size: ideal = 1.5 inch sq. some can work as
small as 0.4 in.
• Don’t use proprietary barcode generators that
require a specific reader
Questions?
Find me at
meredith.wolfwater.com/wordpress
mgfarkas (at) gmail.com
flickr, twitter: librarianmer
facebook: meredithfarkas
http://www.flickr.com/photos/trucolorsfly/2401196653/
Links and bibliography at
http://meredithfarkas.wetpaint.com