QR CODES• Short for Quick
Response• Originally developed for inventory control• Need a QR code reader to read• Scan a QR code to access info or take action
SCANNING A QR CODE CAN...•
Pull up text content• Dial a phone number or send a txt• Pull up a web page• Check into Foursquare or Like on Facebook• Pull up an image or video• Add event to calendar• Add to contacts• Display a point in Google maps
NEEDS ASSESSMENTS• Web stats •
Where do patrons get frustrated and leave the library web site?• Reference transcripts and stats• Talk to colleagues• Survey patrons• Usability testing• Ethnographic research
SCREENCASTS• Movie taken of your
desktop• Good for demonstrating library website, databases, etc.• Audio narration, captioning, spotlighting, interactive components• Various export options (dependent on software)
GETTING OUTSIDE OF THE LIBRARY
• Fliers and posters that link to instructional content • Put them where users might have information needs outside of the library • Buses, business support organizations, daycare centers, community centers, high schools, academic department offices, student lounges, computer labs, etc.
MOBILE WEB CONTENT• Questions to
Ask • Do you create a separate mobile version of your site or just serve up a different stylesheet based on the device? • Do you design for the most commonly-used smartphones or also design for feature phones? • Do you use a detection algorithm to redirect users to the mobile site or make them go to a separate URL?
NATIVE APPS STILL HAVE SOME
BENEFITS•Better designed for each specific platform•More integrated into the device•Support for widgets and notifications•Can access hardware (GPS, camera, etc.)•Not slowed down as much by the Web•Easier to monetize
VIDEO•Do you host it yourself
or elsewhere (YouTube, Vimeo, etc.)•Captioning is critical (accessibility!!)•Make sure you record at an appropriate resolution (4x3 is ideal)•Keep it short!!!
MOBILE TIPS• Offer incentives (contest,
bonus content, etc.) to increase awareness of library mobile services.• Provide instructions for things like QR codes, apps, augmented reality, etc.• Track usage of your mobile content (Google Analytics, etc.) • Some URL shorteners will show stats of how many times they’ve been accessed • Some QR code generators have web stats functionality
QR CODE TIPS• Test your
code!!!• Make sure it’s going to mobile-friendly content• QR code size: ideal = 1.5 inch sq. some phones can work with smaller• Some QR code generators provide usage stats• Use a URL shortener so the QR code won’t be so crowded.• QR code size: ideal = 1.5 inch sq. some can work as small as 0.4 in.• Don’t use proprietary barcode generators that require a specific reader