12. 200 EXABYTES
“The projected increase of Internet traffic
between 2014 and 2015 alone is 200 exabytes,
which is greater than the total amount of
Internet traffic generated globally in 2010.”
(Cisco, 2014)
13.
14.
15. 44 ZETTABYTES
“In 2013, the data created and shared annually
represented 4.4 zettabytes (4.4 trillion Gigabytes)
By 2020, it will represent 44 zettabytes.”
(EMC. 2014)
16.
17. Only 5% of All this Data
Data has been Analysed
18. 75% of us don’t mind
retailers using personal
information to improve the
customer experience
40. 1. think like a human :) @think_tourism
moments
storytelling
#hashtag
suggestions
opinions
#DST2014
41. “internet
is a
human
right!”
engaging
immersive
crowdsourced
quick &
pain free
please
digital swiss
army knife
2. think digital experience
dreaming
planning
booking
sharing
@think_tourism
#DST2014
42. 3. think mobile first
dreaming
planning
sharing
experiencing
booking
@think_tourism
#DST2014
44. “we need an app” syndrome
understand
your market
before rushing
into new
trends
@think_tourism
#DST2014
45. Smartphone Adoption in BRIC Markets
BRAZIL RUSSIA INDIA CHINA
Smartphones Feature Phones Multimedia Phones
Includes devices with and without
No touchscreen, query keypad, or
touchscreens.
advanced operating system.
Touchscreen and/or query keypad, but no advanced
operating systems.
85. m-commerce
smartphones are driving a surge
in m-commerce opportunities
Forrester Research European Mobile Commerce Forecase 2012 to 2017
M-Commerce Spend
(Millions in EUR)
86. m-commerce
smartphones are driving a surge
in m-commerce opportunities
Forrester Research European Mobile Commerce Forecase 2012 to 2017
M-Commerce Spend
(Millions in EUR)
90. Airlines Care about their bottom line which is why
optimise 76% choose dedicated mobile sites over responsive
76% Mobile Sites not Responsive
Most Traffic is Mobile Web not App
Apps Serve Added Value Needs
91. 65% are carried out from a mobile device - Expedia
of bookings that are made 24 hours prior to stay
100. travellers will sacrifice some privacy
for an improved travel experience
easy 83% access to amenities & hours
73% automated check-in
62% to order room service
68% concierge services and tips
64% as a room key
122. innovate M-Labs Southern Africa is a start-up accelerator with specialised a
mobile lab. In 2012, Microsoft and M-Labs teamed up to hold a hackaton
Rand Airport to challenge the developer community to innovate!
123. Hvala ;-)
Nicholas Hall
CEO & Founder
SE1 Media
Digital Tourism Think Tank
Tuesday 14th October
#DST2014
@think_tourism
@nickhalltravel