Share 2011 by regions International Tourist arrivals Americas, Asia and the 156 mn, 16% Pacific, 217 Africa, 50 mn, mn, 22% 5% Middle East, 55 mn, 6% International Tourism Receipts Americas, 200 bn, 19% Europe, 504 Asia and the Africa, 33 bn, mn, 51% Pacific, 289 3% bn, 28% Middle East, 45 bn, 4% Europe, 463 bn, 45%Source: World Tourism Organization (UNWTO)
International tourist arrivals in Europe first half of 2012 • Europe consolidated its growth by 4% • Central and Eastern Europe (+7%) performed better than other European sub regions • Best performers with double digit growth: Georgia (54%), Kazakhstan (+15%), Russian Federation (+15%), Poland (+13%), Romania (+12%), Lithuania (+12%)Source: World Tourism Organization (UNWTO)
International tourist arrivals in Europe first half of 2012 • Best performers in Western Europe: Germany and the Netherlands (both +8%) and France (+5%) • Demand on Southern and Mediterranean Europe (+2) slowed • Top destinations Spain, Portugal and the Balkan countries increased by 3%Source: World Tourism Organization (UNWTO)
The Value of the Black Sea Countries • More than 84 million international tourists travelled to the Black Sea Countries in 2011 (around 17% of total tourist arrivals in Europe) • Turkey climbs one place to sixth in the raking of the top tourism destinations with 29,3 million international tourist arrivals in 2011 • Russian Federation is rapidly growing as an inbound tourism destination and is a very attractive emerging outbound market for European destinations
The Value of the Black Sea Countries • The mega event of Euro 2012 very positively affected Ukrainian inbound tourism volume and highly increased its awareness as a tourism destination • Bulgaria and Romania have a systematic approach in increasing their inbound tourism volumes • In 2011, Georgia (+39%) showed the highest relative increase among the emerging destinations, continuing a trend of rapid growth in recent years
Opportunities and challenges: how to make it possibleFive key areas that mark the future:• Tourism represents a powerful tool for social and economic development : through the creationof job and enterprises, infrastructure development and the export revenues earned.• In order to tap into this potential: raising awareness and to mainstream tourism in the politicalagenda.• Sustainability (social, economic and environment) is more important than ever,• Keep track of the changing consumer: experienced demanding customers, demographic change(ageing, migration and diversification of family structure), changing values and lifestyles,• Enhance competitiveness by shaping an adequate business environment: innovation,diversification of products, markets and segments, product development, ICT and technology ingeneral, marketing and promotion, research, evaluation, human resources development, quality, etc.
Thank you!Mr. Beka JakeliRegional Programmefor Europe, UNWTOVisit us at unwto.org