This document evaluates several media institutions for potential distribution of a film product. It identifies 20th Century Fox, Sky, Columbia Pictures, and YouTube as options. 20th Century Fox is described as a major film studio founded in 1935 that has distributed popular films and TV shows. Sky is noted as a UK-based company providing TV, internet and phone services that releases films and programs on its movie channels. Columbia Pictures is identified as one of the eight major US film studios that has distributed successful films. Finally, YouTube is summarized as a global video platform where content from media corporations is advertised to its large user base.

1. Evaluation:
Media Institutions
By Simran

2.  A media institution is a company,
either public or privately owned who
produce and/ or distribute media
products. I believe that there are a
range of media institutions that would
distribute our product, such as:
◦ 20 Century Fox
◦ Sky
◦ Columbia Pictures
◦ Youtube

3. 20th Century Fox
 20th Century Fox is an American film studio that
was formed on May 31st, 1935 by William Fox.
This media institution has distributed many
films and TV programmes:
◦ X-Men
◦ Die Hard
◦ Alvin & The Chipmunks
◦ Star Wars
◦ Avatar
◦ The Simpsons
◦ How I Met Your Mother
I believe this will be a great company who
would distribute our product as they are a
large, well known organisation and have
distributed action/ adventure films which is the
genre for our opening scene.

4.  Sky is also another institution that
provides television, internet and
telephone services to consumers in
the UK. They distribute many films,
TV programmes and music of all
different genres to the public. Sky
would distribute our product on their
movie channels as they are a trusted
company, and most of the films that
get released in cinemas then get
distributed by the Sky institution.
Almost everyone is aware of the
company and they have a good
reputation around the UK.
Sky

5.  Columbia Pictures is another American film
studio who produced and distributed films
such as:
◦ Spider Man
◦ Smurfs
◦ Ghostbusters
◦ 21 Jump Street
◦ Bad Boys
I consider that Columbia Pictures would
distribute our product because they are
one of the eight major film studio in the
United States, therefore most people will
recognise the company and audiences may
be enticed into watching the film as the
company has distributed many successful
films.
Columbia Pictures

6.  YouTube is an institution that was founded in
February 2005 and it allows billions of
people across the world to discover, watch
and share originally created videos, trailers
and even movies. Most of the content on
YouTube has been uploaded by individuals
who have a passion in creating videos,
however there are some media corporations
such as: CBS, Vevo and the BBC who
present their material via YouTube as an
advertising technique. This will be a great
way to distribute our product, due to the
fact that almost everyone uses YouTube and
are familiar with it, and people become
aware of movies via YouTube by seeing their
trailers as advertisement before their actual
video that they have searched for comes up.
YouTube

7.  By distributing our product on these media
institutions our opening scene will become
familiar with people around the world, it will
become successful and will entice users into
watching the full movie when it is releases in
cinemas.