SEO Basics
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SEO Basics



SEO, SEO Basics, SEO TIps

SEO, SEO Basics, SEO TIps



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SEO Basics SEO Basics Presentation Transcript

  • Compare Infobase Limited An ISO 9001 : 2000 Certified Company
  • SEO Basics The Compare way of SEO
  • Understanding SEO
      • SEO is all about falling in love with search engines & it has to be two way love
      • Those who love you give you priority. Always!
      • Those whom you love, you seldom fool (My experience only God’s never fool) ‏
      • Those who love you to prosper & ensure that you always get more
      • Bottom line – SEO is all about love. Period!
  • Defining SEO
      • The science of making Search Engines respect & reward your website as an authority on your subject is called SEO.
      • Yes, it is all about Respect & Reward. To ensure that SEs do that you need to ensure that you need to ensure that you understand what they need for themselves and their users.
  • Understanding Google
      • Google Dominates English language Search
      • Now it is about 65% Google & 30% Yahoo + Bing & 5% rest
      • It is interesting to understand is a new search engine, it works differently
      • Google does support Directories/ Yellow-pages & White-pages
  • SERP – Search Engine Results Page
        • Organic
        • Paid – PPC (Pay Per Click) ‏
        • Images
        • &/ 10 Pack & Local
        • News & Video results
        • Social Media results
        • Siteclicks
        • Sublinks
        • Multiple Entries
  • Your Listing on SERP
        • Plan your title
        • Plan the text underneath
        • Keep Title precise, with least duplication of words
        • Do include Meta – Keywords, it works
        • What user gets to read should be your sales pitch
  • Knowing what you are
        • You are a Shopping Site?
          • Amazon
        • You are a Review Site?
          • Yelp
        • You are a Research?
          • Wikipedia
        • You are a News site?
          • CNN
        • You are a General Site/ Portal?
          • – yes Yahoo is much beyond search engine.
          • Also sites which have some of all, like our own is now positioning itself.
  • SEO – The Game
        • The new Page 1 – is top 3 or 4 results
        • If you are beyond 15, you don’t exist
        • 1:1:1 Works
        • SEs want to finish there job quickly on your site, speed of feeding search engines matter a lot, they have a lot to do.
        • Queries are getting longer & more targeted
  • The Hats
        • Blackhat
          • All about deceiving
        • Whitehat
          • All about believing
        • Blackhat
          • Is quick gain, quick loss
        • Whitehat
          • Is all gain, no loss
        • Blackhat
          • Is getting better of SEs
        • Whitehat
          • Is partnering Ses
  • Essentials to be on the TOP
        • Have a strong theme for your site
        • Never play fast-one’s
        • Have structures for Spiders
        • Have structures for users
        • Ensure Smooth Navigation
        • Optimize landing pages
        • Create support pages for your landing pages
  • SEO is…
      • SEO is a marketing activity
      • Must initiate simultaneously with site development
      • Must be embedded at design stage
      • Search Engine Market Share is the measurement
      • It is a partnership – both must earn
  • Thank You