Presentation by Loren McDonald in Sydney, Australia September 27 at the Online Retailing conference and September 30 at Silverpop's Master Class seminar. Presentation maps out marketing tactics for integrating your email program with "mocial" (mobile, social, local) channels. Four areas focused on are: 1) Mocial opt-ins (growing your database) 2) Extending message reach (sharing) 3) Getting personal (need for a more human, personality driven content approach) 4) Design for context (multiple device types, multiple screen sizes and touch screens).

1. Email Strategies in a World Gone “Mocial” Loren McDonald VP, Industry Relations Silverpop Twitter: @LorenMcDonald Google+: +Loren McDonald

2. The World Has Changed Marketing v

3. 25M Social media is becoming ubiquitous 25M 800M 200M

5. Social Media Presence: Australian Businesses

6. Q4 2010 Smartphone Sales Pass PC Sales

7. 100+ Million Tablets Expected to Sell in 2012

8. 25 billion downloaded by 2015 Juniper Research Mobile Apps are Exploding

9. 12+ Million Users WW Check-ins per day: Over 3 million Businesses: 500,000 using the Merchant Platform

10. But let’s not freak out – email still rocks!

11. So how about like 2 Billion email users? Radacati Group

12. Social Email Conversation Conversion Email drives the ROI in “Mocial”

13. So what the heck is mocial? mobile + social + local + email

14. Mocial = Email Marketing Obstacles and Opportunities

15. Agenda – Today I Will Look at 4 Areas

16. Facebook Brand Page Opt-in

17. Social Sign-in Is the Future Increases form completion rates by 10-50%

18. Source Janrain Social Profile Data by Network

19. SMS to Email Opt-in Text to 12345 ABCD ADD [your email address] POS Ads Events

21. Throughout store

22. Events

23. Customer service repsTablet/Kiosk Mobile Opt-in

24. Agenda – Extend Message Reach

25. Transition: Share>Find>Follow>Like

26. More Than 2/3 Include Like/Follow Silverpop Study: Top Online US Retailers

27. Promote Likes/Follows

28. Holiday card: Sent 12/24 Facebook album: 150+ photos added

29. Sharing Done Right – What’s Your Ice Cream?

30. Agenda – Get Personal

31. [get pur-suh-nl] Marketing content that speaks with a “human” voice. Targeted, personally relevant messaging based on consumer preferences, demographics and behaviour. Dude, lose the corporate speak.

32. Old Rule: Sell the sizzle, not the steak.

33. New Rule: Educate with grilling tips, recipes and wine pairing.

35. Let Customers Do the Selling 30+%Increase in Orders and Sales

36. Agenda – Design for Context

37. Going Mobile / Screensize-apalooza

38. Where is Your Email Being Read?

39. So Context Means…

40. Old mouse New mouse The New Design Challenge

41. Source: StyleCampaign.com, Litmus Do Your Email’s Have the Touch?

42. 4 Takeaways

43. What are you doing to advance your email program in a world gone mocial?

44. Q & A / Contact Information / Thanks Loren McDonald lmcdonald@silverpop.com Twitter: @LorenMcDonald Twitter: @Silverpop Google+: +Loren McDonald www.slideshare.net/silverpopwww.silverpop.com