2. How does artist/bands promotion their
music?
Artist and bands promote their music by the following
sources:
- Websites
- Social Media (Facebook and Twitter)
- Advertisement =Traditional Media (Newspaper, leaflets
and music magazines).
- Advertisement = Mainstream Media (YouTube, Online
advert and TV).
- Merchandise
3. Websites
Music artists/bands can create their own music
websites that they can promote themselves to achieve
and gain a vast audience. Furthermore they can
personalise the website to their own view of
themselves. On the website they can show their
appearance by the use of images, videos and text and
have full control over the website.
Also, the artist or band can used the website to sell
their albums and merchandises, as the website can be
linked to social media and shopping sites (e.g. iTunes
and Amazon).
4. Social Media
Social Media can be used to promote the artist and band
as they can set up a page upon Facebook and Twitter for
free. Also they can reach to a global audience as these
social media sites are available 24/7 and available in
many different languages.
Social media sites allows the artist/band to upload
images and music videos to a vast majority such as
YouTube. In additionally, they can allow their fans and
audiences to ‘complete their image’ by sharing their music
and images; that will promote the artist/band efficiently.
As well as all social media sites are linked to one another
and allows users to easily share things between them
more better than years ago.
5. Traditional Media
The artist/band can used old traditional media like
newspaper articles and magazines to reach a vast audience.
Furthermore the artist/band can used these to promote
themselves as having posters and advertisement in
newspaper and magazines to attach fans to go to their gigs
or festivals. Also, they can show their appearance in
traditional media as they can reach both young and old fans
, who may not use social media.
Traditional media allows the artist or band to be traditional
as they are using old media techniques to gain an wide,
loyal audience but as well as maybe reaching to older
generations.
6. Mainstream Media
Artist and bands in today’s world will used a lot of
mainstream media to reach their fans across the
world. As mainstream media is easily accessible across
the globe and is in touch will majority everyone.
The artist and bands can used TV and online
advertisement on sites to gain their audience as
everyone in the world is connect to one of these or
even more than one.
In additionally, mainstream media is linked to each
other in many ways such as the artist can upload a
music video on YouTube and click on the link and paste
the link on their Facebook page.
7. Merchandise
Merchandise can play a major role in promoting the
singer or band, as they can additional things to promote
themselves as well as making profit. The singer or band
can used CD albums to sell them in shops as well as
having a shopping stall or website to sell t-shirts with
their name on.
In additionally, merchandise allows the singer or band
to have something in history that can show their
existence. As well as allowing their fans to keep the
merchandise to complete their image.
8. How will I used marketing and promotion
to promote my music video?
I will used marketing and promotion to promote my music video,
as I will used traditional media like designing my own magazine
advert for a music magazine. Furthermore I will used
merchandise in designing my own CD album to promote the
singer, as well as using mainstream media techniques and social
media like using YouTube to put the official music video on to
allowing the song to reach a wide, global audience.
Finally, all these marketing and promotion techniques will allow
the music video and song to be successful as they will be
covering a large area to reach the fans.
