Shareaholic's Social Media Traffic Report tracked 13 months of data (Sept 2012-13) from 200k publishers and 250MM unique visitors to reveal big trends in the referrals sites such as Facebook, Pinterest and Twitter were sending to publishers.

1. Social Media Traffic Report
[October 2013]
10/26/2013
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2. Hi! I’m Danny.
I do
Marketing
@ Shareaholic
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3. What does Shareaholic do?
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4. Shareaholic helps publishers
create elegant, simple and
delightful content discovery
experiences for their readers…
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5. Now for our…
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6. Now for our…
October 2013
Social Media Traffic Report
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7. This month, we’re looking
at how much traffic the
top 8 social media sites
are referring to online
publishers.
p.s. this study was conducted over
13 months (Sept 2012-13)
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8. 8

9. How many publishers did
we survey?
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10. 200,000
publishers
of ‘em
Source: Running to the Kitchen
10/26/2013
http://runningtothekitchen.com
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11. … and they collectively reach more than…
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12. 250,000,000
people each month
10/26/2013
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13. Still with me? Here are the results!
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14. Still with me? Here are the results!
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15. What do the numbers mean?
1. Facebook, Pinterest and Twitter are dominating
• In the last year, Facebook referrals grew 58.81%,
Pinterest by 66.52% and Twitter 54.12%
2. StumbleUpon and Reddit referrals are declining
• SU’s share of traffic shrunk 27.47% and Reddit by
35.16%
3. YouTube and LinkedIn are gaining share
• Their share of referrals grew 52.86% and 34.51%,
respectively
4. Google+ is left in the dust
• Its overall share of visits was 0.04%, remaining stagnant
year-over-year
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16. And, if you’re more of a visual person…
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17. And, if you’re more of a visual person…
Check out the trends on this line graph
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18. 18

19. Yeah,
is killin’ it
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20. Want more data? See the full report here:
http://s.shr.lc/16KhSDz
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