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Creating Thought Leadership with LinkedIn
Dr. Jim Barry
May 2014
© 2013 Social Content Marketing  Do NOT distribute Slide 2
LinkedIn
© 2013 Social Content Marketing  Do NOT distribute Slide 3
LINKEDIN FACTS AND FIGURES IN 2014
• Passed 300 million users ...
© 2013 Social Content Marketing  Do NOT distribute Slide 4
LinkedIn
From Connecting to Content Marketing
• 300M+ LinkedIn...
© 2013 Social Content Marketing  Do NOT distribute Slide 5
Building Thought Leadership Among Influencers
• Identify and C...
© 2013 Social Content Marketing  Do NOT distribute Slide 6
Selecting Groups from Influencers
© 2013 Social Content Marketing  Do NOT distribute Slide 7
Selecting Groups from Influencers
© 2013 Social Content Marketing  Do NOT distribute Slide 8
Selecting Groups from Influencers
© 2013 Social Content Marketing  Do NOT distribute Slide 9
Find Groups from Channel Analysis
(Landscapes to Go)
© 2013 Social Content Marketing  Do NOT distribute Slide 10
Find Groups from Channel Analysis
© 2013 Social Content Marketing  Do NOT distribute Slide 11
Develop Content to Engage Groups
© 2013 Social Content Marketing  Do NOT distribute Slide 12
Develop Content to Engage Groups
© 2013 Social Content Marketing  Do NOT distribute Slide 13
Dive Into Group Discussions
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Dive Into Group Discussions
© 2013 Social Content Marketing  Do NOT distribute Slide 15
Dive Into Group Discussions
© 2013 Social Content Marketing  Do NOT distribute Slide 16
Dive Into Group Discussions
© 2013 Social Content Marketing  Do NOT distribute Slide 17
Dive Into Group Discussions
© 2013 Social Content Marketing  Do NOT distribute Slide 18
Offer Bricks and Feathers
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Offer Bricks and Feathers
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Results
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Results
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Results
© 2013 Social Content Marketing  Do NOT distribute Slide 23
Conclusion
Let Your Content Do Your Talking
• Don’t claim to ...
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LinkedIn for Thought Leadership

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LinkedIn for Thought Leadership

  1. 1. Creating Thought Leadership with LinkedIn Dr. Jim Barry May 2014
  2. 2. © 2013 Social Content Marketing  Do NOT distribute Slide 2 LinkedIn
  3. 3. © 2013 Social Content Marketing  Do NOT distribute Slide 3 LINKEDIN FACTS AND FIGURES IN 2014 • Passed 300 million users (May, 2014) – 1/3 of world professionals • There are now over 1 billion LinkedIn endorsements • 41% of LinkedIn visits are now via mobile • 2.1 million LinkedIn groups • Average time spent/month is 17 minutes • The most likely demographic profile is: • Male, Asian, 45-54 years • Earns $150,000+ • No kids and has a Grad school education
  4. 4. © 2013 Social Content Marketing  Do NOT distribute Slide 4 LinkedIn From Connecting to Content Marketing • 300M+ LinkedIn Users – 1/3 of world professionals • LinkedIn acquired Slideshare • Slideshare is world’s largest social content platform • LinkedIn Allows Problem Solving • From connecting with “elevator speech” • To solving problems in discussion groups
  5. 5. © 2013 Social Content Marketing  Do NOT distribute Slide 5 Building Thought Leadership Among Influencers • Identify and Connect with Key Influencers • Top influencers will help identify relevant discussion groups • Top influencers help build credentials for meaningful relationships • Top influencers will spread content across more followers (.e.g., Twitter) • Tap into Relevant Groups • From connecting with “elevator speech” • To solving problems in discussion groups
  6. 6. © 2013 Social Content Marketing  Do NOT distribute Slide 6 Selecting Groups from Influencers
  7. 7. © 2013 Social Content Marketing  Do NOT distribute Slide 7 Selecting Groups from Influencers
  8. 8. © 2013 Social Content Marketing  Do NOT distribute Slide 8 Selecting Groups from Influencers
  9. 9. © 2013 Social Content Marketing  Do NOT distribute Slide 9 Find Groups from Channel Analysis (Landscapes to Go)
  10. 10. © 2013 Social Content Marketing  Do NOT distribute Slide 10 Find Groups from Channel Analysis
  11. 11. © 2013 Social Content Marketing  Do NOT distribute Slide 11 Develop Content to Engage Groups
  12. 12. © 2013 Social Content Marketing  Do NOT distribute Slide 12 Develop Content to Engage Groups
  13. 13. © 2013 Social Content Marketing  Do NOT distribute Slide 13 Dive Into Group Discussions
  14. 14. © 2013 Social Content Marketing  Do NOT distribute Slide 14 Dive Into Group Discussions
  15. 15. © 2013 Social Content Marketing  Do NOT distribute Slide 15 Dive Into Group Discussions
  16. 16. © 2013 Social Content Marketing  Do NOT distribute Slide 16 Dive Into Group Discussions
  17. 17. © 2013 Social Content Marketing  Do NOT distribute Slide 17 Dive Into Group Discussions
  18. 18. © 2013 Social Content Marketing  Do NOT distribute Slide 18 Offer Bricks and Feathers
  19. 19. © 2013 Social Content Marketing  Do NOT distribute Slide 19 Offer Bricks and Feathers
  20. 20. © 2013 Social Content Marketing  Do NOT distribute Slide 20 Results
  21. 21. © 2013 Social Content Marketing  Do NOT distribute Slide 21 Results
  22. 22. © 2013 Social Content Marketing  Do NOT distribute Slide 22 Results
  23. 23. © 2013 Social Content Marketing  Do NOT distribute Slide 23 Conclusion Let Your Content Do Your Talking • Don’t claim to solve problems…SOLVE THEM! • Be patient in addressing your content • Connect with Key Influences • Leaders help identify relevant groups and build endorsements • Colleagues appreciate relevant content and problem solving Hold!!

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