Digital marketing. Sounds interesting and confusing all at the same time. This quick presentation will help you understand the basics of digital marketing and how it can help you grow your business.

1. What In The World Is
DIGITAL MARKETING?
{And how will it help you to grow your business?}

2. PERHAPS IT’S NOT
NEWS, BUT
THERE’S
SOMETHING
CRITICAL YOU
NEED TO KNOW
ABOUT YOUR
MARKET.

3. TO YOUR POTENTIAL LEADS AND PROSPECTS
These two properties are INSEPARABLE.
Digital
property
Physical
property

4. AND FOR MOST,
your digital property
is what they see first.
CRITICAL
That’s why it’s
you make a great first
impression.

5. Your digital
property
needs digital
marketing.

6. DIGITAL MARKETING IS…
Communicating digital messages
through digital mediums to digital
devices that your leads and prospects
use everyday.
DIGITAL meaning that nothing’s physically printed on paper

7. examples of DIGITAL MESSAGES
1. Customer benefits
2. Service offerings
3. Awareness campaigns
4. Sales campaigns
5. Product launches and updates
6. Promotions, sales, and specials

8. examples of DIGITAL MEDIUMS
Your website Email Internet video
ȍ
+
Social media Google search Pay-per-click ads

9. {
examples of DIGITAL DEVICES
Desktop computer
TabletSmartphone
These are the
devices your leads
and prospects are
using every day,
several times a day!

10. HOW DIGITAL MARKETING HELPS
YOU GROW YOUR BUSINESS
1. Communicate through multiple channels
2. Reach a vast audience where they are
3. Stay “top-of-mind” to prospects
4. Become the expert in your field
5. Peak interest and establish trust
6. Inspire confidence in prospects to choose you

11. Want to learn how to use
DIGITAL MARKETING
specifically for your business?
‣ Visit: www.workbenchstudios.com