New England's best real estate professionals met on March 19th in Boston to network, learn, and have the unique opportunity to hear from Robin Chase, the creator and founder of Zipcar and Buzzcar, which revolutionized the car rental experience. This one day conference featured technology trendsetters, such as Chris Smith and Jimmy Mackin, as well as leaders from Zillow, HubSpot, and more. This slide presentation includes talking points from the technology panel that Laurie Randazzo participated in.

1. Laurie’s Talking Points | RE/MAX Technology Panel
Laurie Randazzo - RE/MAX Leading Edge
March 19th, 2014

2. What technology devices are
essential to your business (other than iPhone) ?
Access information easily
from anywhere
Create and execute
documents remotely
Work from anywhere
Stay in touch with clients
The iPad!

3. What apps do you use most?

4. More on Evernote
It’s my digital brain
Helps me to deliver better service to my clients
Easily share important information & show potential clients my
depth of knowledge
Create templates for Buyer & Seller notebooks
Provide FAQ’s, home buying/selling resources & market updates
Business card feature - my favorite

5. More on Dotloop
Have you ever noticed that the P&S is final and
approved on Friday at 5pm….then you need
signatures?!
Dotloop solves this problem

6. What CRM do you use?
!
Realty juggler is an all in one CRM. It has real
estate specific features that are highly effective.
!
Not only is it highly effective for contact
management and lead cultivation, its
extremely effective in transaction
management.
!
I’m able to track an manage every aspect of
the transaction from prospect status, to client
to close.

7. Talk to us about social media
Social media is about building
relationships. I use social media to build a
community behind my brand & build
relationships that will augment my business
objectives. My focus is on listening and
connecting.
!
I use social media to share valuable &
useful content
!
Engage my audience & connect with them
!
Direct traffic to my web site
!

8. What advice do you have today?
Define your brand and know who your are
!
Align with things that make sense for you
!
Embrace new technology but don’t go
after every new shiny object - Research/
test - some will fail
!
Use platforms & applications that will help
you provide better service
!
Leverage what you already have. - I’m
leveraging Leadstreet in a big way!