2. This Week...
Know your English, Pay with a kiss, Shipping made easy, , Augmented reality, Pay
with calories.
Know Your English
Singapore’s English Council
Pay with a kiss
Metro St James
Shipping Made Easy
Shyp
Augmented Reality
Warner Bros
Pay with Calories
Colun
3. Know Your English
Singapore’s British Council
A really nice idea from the British Council Singapore as they
launched the 'Know Your English' campaign. This utilises an
interactive web banner as its key media.
The web banner offers internet users a real-time online
English language dictionary and pronunciation.
Implemented on sites which carried a lot of information
such as culinary and travel sites.
Also clicking through to the British Council website which
enables users to book English speaking classes, the banner
really does use every functionality to the maximum.
4. Pay With a Kiss
Metro St James
Metro St James is a small chain of French Bistros operating
around Sydney with a clear objective to raise its profile.
The firm hired agency Lavender to use the cafe's French
influence and let customers pay for their coffee by kissing
each other.
They created a YouTube viral video alongside a 'Kiss
Register' app, allowing images of kissing couples to be
shared on Facebook and Instagram instantly.
The YouTube video went viral, getting over 800K YouTube
views, it was published in over 140 news sites across 29
countries, over 23 TV and radio coverage (3-5 minutes
segments), 2.41 million in earned media, a 120 to 1 return
on media investment and there were 586,000 mentions on
the internet.
5. Shipping Made Easy
Shyp
Shipping a parcel can sometimes be more trouble than it’s
worth — finding the right packaging, having to actually put
clothes on to travel to the nearest post office, and the
inevitable queue. While ideas such as the
UK’s Doddle have enabled commuters to simply drop off
their parcels at the train station, a new app called
Shyp lets users simply take a snap of their package to get
it picked up and delivered straight from their home.
The process of sending a package is boiled down to two
simple steps. Users first take a picture of the items they
want to send and upload it via the app along with the
destination address. As soon as 20 minutes later, a trained
member of the Shyp team will arrive at the sender’s
doorstep to pick up the item. The company takes complete
care of the typically time-consuming packaging process,
including finding a box, weighing and adding the correct
stamps. Users can track their package, and payments are
taken automatically through the app.
Currently available in San Francisco and New York City,
with plans to launch in Miami in the near future. Prices
start from USD 5 for packaging and pick services plus the
costs of the postage which is offered at the lowest retail
rate.
6. Augmented Reality
Warner Bros – Into the storm
To launch the new natural disaster film ‘Into the Storm’ in
Australia, Warner Bros commissioned the augmented
reality (AR) campaign featuring a tornado ripping through
Sydney streets.
On-screen, what seems to be a static poster for the new
movie - suddenly begins to flutter loose in a progressively
rising wind.
As the poster is “ripped away” from the frame, and gets
caught up in the violent gusts, the viewer sees a realistic
storm scene coming towards them. Sequences include a
lamp post falling onto a group of people across the street,
a car being flipped up into the air and thrown into the
shelter leaving the screen with a large crack.
Finally the storm fills the screen with debris flying around
and, as the tornado “moves on”, the resultant devastated
“street” is left with overturned cars and burning buildings.
7. Pay with Calories
Colun
Colun light, a dairy product in Chile found that more and
more people where exercising on the streets.
Firstly they garbbed the attention of passers by when they
set up a pop up store selling clothing used for exercise.
Once the shoppers had a look around and choose
something they wanted to buy they were told they
couldn’t….at least not with cash….but with calories
instead.
That’s right, just by running on a treadmill they could pay
for the clothes.
A perfect fit with the Colun light brand and also the
consumers behaviour in Chile.
