Arian 13 adalah seniman juga vokalis band rock asal Jakarta, Seringai. Ia pernah menjadi jurnalis di berbagai majalah, dari Trolley, MTV Trax sampai Playboy Indonesia. Kali ini di #KOPDAR volume 7, Arian berbagi pengalaman dan tipsnya dalam mengelola merchandise Seringai menjadi sebuah bisnis yang menguntungkan. KOPDAR adalah acara bulanan yang digelar Seven Music. Digelar tiap minggu keempat, acaranya sendiri berupa diskusi santai sambil diselingi music clinic, bedah demo dan intimate mini showcase. 

 Info lebih lanjut, klik www.sevenmusic.co.id

1. MUSIC MERCHANDISING

5. PHYSICAL FORMAT SALES DECLINES
• As CD sales decline and piracy continues to
frustrate the industry, music merchandise has
found its own niche - one that continues to grow.
• It's a simple principle: after seeing a band we
love perform, we part with our money more freely
in an emotional purchase of a t-shirt or hoodie.
That garment represents the fun we just had and
promotes something we believe in.

6. SUPPORT BANDS,
BUY THEIR PHYSICAL
RELEASES,
GO TO THEIR SHOWS,
BUY THEIR MERCH.
• .

8. • "I mainly buy band t-shirts to
support the bands. (These days) It's
harder for bands to financially
benefit from putting their music out
there. Buying t-shirts also allows me
to advertise bands that I support."

10. BIG BUSINESS

11. harga jual 1 t-shirt Rp.125.000
biaya produksi 1 t-shirt Rp. 45.000
konsinyasi 25% dari harga jual Rp.31.250
profit 1 t-shirt Rp.48.750/t-shirt

12. profit 50 t-shirts Rp.2.437.500
profit 100 t-shirts Rp.4.875.000
profit 200 t-shirts Rp.9.750.000
profit 300 t-shirts Rp.14.625.000

14. 1 desain 200-300 pieces
1 bulan 2 desain t-shirts
1 tahun 24 desain t-shirts

15. 1 tahun
profit 24 desain
X
300 pcs:

16. Rp. 351.000.000
Rp. 351.000.000