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1
Music
BUSINESS
Entrepreneurship
Presentedby Leena Sowambur
© Leena Sowambur and Positively Music. All Rights reserved 20...
2
#darkermusictalks
@positivelymusic
@darkermusictalks
@leenasowambur
@tommydarker
Hashtag!
Tweet It! Facebook It!
© Leena...
3
Contents
• Purpose
• Your Tasks
• About Me
• Definitions
• The Bigger Picture
• Music Business Application and Trends
• ...
4
Purpose
• To clarify the concept for you.
• To equip you with some theory for bigger
picture thinking.
• To stimulate yo...
5
1. Write down any insights, ideas and action points
during this session.
2. Make sure you schedule (date and time) , rev...
6
Why is this the best time
in history to be in the
music business?
Music Business Entrepreneurship
Question For Your Cons...
7
• Started out when I was just 4 years old!
• Chose Education Pathway – primary and secondary school and
university.
• No...
8© Leena Sowambur and Positively Music. All Rights reserved 2013
Definitions - Entrepreneur
Exercise #1 - Your Thoughts?
#...
9© Leena Sowambur and Positively Music. All Rights reserved 2013
Definitions - Entrepreneur
What is it?
(Entrepreneur) som...
10© Leena Sowambur and Positively Music. All Rights reserved 2013
Definitions - Entrepreneurship
What is it?
Entrepreneurs...
11© Leena Sowambur and Positively Music. All Rights reserved 2013
Definitions - Entrepreneurship
What is it?
#darkermusict...
12© Leena Sowambur and Positively Music. All Rights reserved 2013
Definitions - Entrepreneurship
Key Words
#darkermusictal...
13© Leena Sowambur and Positively Music. All Rights reserved 2013
Definitions - Entrepreneurship
Exercise #2 – Your Though...
14© Leena Sowambur and Positively Music. All Rights reserved 2013
Definitions - Entrepreneurship
Help Is At Hand!
#darkerm...
15© Leena Sowambur and Positively Music. All Rights reserved 2013
The Bigger Picture
Music
BUSINESS
Entrepreneurship
Impor...
16© Leena Sowambur and Positively Music. All Rights reserved 2013
The Bigger Picture
Music
BUSINESS
Entrepreneurship
• In ...
17© Leena Sowambur and Positively Music. All Rights reserved 2013
• Creating jobs.
• Promoting regional balance e.g. setti...
18© Leena Sowambur and Positively Music. All Rights reserved 2013
#darkermusictalks
To Sum up
(Source. Sir Richard Branson...
19© Leena Sowambur and Positively Music. All Rights reserved 2013
The Bigger Picture
Music
BUSINESS
Entrepreneurship
Music...
20© Leena Sowambur and Positively Music. All Rights reserved 2013
Music Business Entrepreneurship
Exercise #3 – Your Thoug...
21© Leena Sowambur and Positively Music. All Rights reserved 2013
Music Industry Lifecycle
#darkermusictalks
Where are we ...
22© Leena Sowambur and Positively Music. All Rights reserved 2013
Music
BUSINESS
Entrepreneurship
The Current State Of The...
23© Leena Sowambur and Positively Music. All Rights reserved 2013
The Current State Of The Music Industry
#darkermusictalk...
24© Leena Sowambur and Positively Music. All Rights reserved 2013
The Current State Of The Music Industry
#darkermusictalk...
25© Leena Sowambur and Positively Music. All Rights reserved 2013
The Current State Of The Music Industry
#darkermusictalk...
26© Leena Sowambur and Positively Music. All Rights reserved 2013
#darkermusictalks
Music Business Entrepreneurship
TREND!...
27© Leena Sowambur and Positively Music. All Rights reserved 2013
Music Industry Historical Trends
#darkermusictalks
Music...
28© Leena Sowambur and Positively Music. All Rights reserved 2013
#darkermusictalks
Music Business Entrepreneurship
Music ...
29© Leena Sowambur and Positively Music. All Rights reserved 2013
#darkermusictalks
Music Business Entrepreneurship
Music ...
30© Leena Sowambur and Positively Music. All Rights reserved 2013
#darkermusictalks
Music Business Entrepreneurship
Music ...
31© Leena Sowambur and Positively Music. All Rights reserved 2013
Music
BUSINESS
Entrepreneurship
Exercise #4 – Your Thoug...
32© Leena Sowambur and Positively Music. All Rights reserved 2013
Exercise #4 – Your Thoughts?
#darkermusictalks
DESTRUCTI...
33© Leena Sowambur and Positively Music. All Rights reserved 2013
Music
BUSINESS
Entrepreneurship
Joseph Schumpeter 101
#d...
34© Leena Sowambur and Positively Music. All Rights reserved 2013
To Sum Up
#darkermusictalks
Music Business Entrepreneurs...
35© Leena Sowambur and Positively Music. All Rights reserved 2013
• Creating employment in the music industry.
• Promoting...
36© Leena Sowambur and Positively Music. All Rights reserved 2013
To Sum Up
#darkermusictalks
Music Business Entrepreneurs...
37© Leena Sowambur and Positively Music. All Rights reserved 2013
To Sum Up
#darkermusictalks
Music Business Entrepreneurs...
38© Leena Sowambur and Positively Music. All Rights reserved 2013
Music Business Entrepreneurship
Getting Started
#darkerm...
39© Leena Sowambur and Positively Music. All Rights reserved 2013
#darkermusictalks
Exercise #5 – Your Thoughts?
Music Bus...
40© Leena Sowambur and Positively Music. All Rights reserved 2013
#darkermusictalks
Exercise #6 – Your Thoughts?
Music Bus...
41© Leena Sowambur and Positively Music. All Rights reserved 2013
#darkermusictalks
10 Habits For Success
Music Business E...
42© Leena Sowambur and Positively Music. All Rights reserved 2013
#darkermusictalks
10 Habits For Success
Music Business E...
43© Leena Sowambur and Positively Music. All Rights reserved 2013
#darkermusictalks
10 Habits For Success
Music Business E...
44© Leena Sowambur and Positively Music. All Rights reserved 2013
#darkermusictalks
10 Habits For Success
Music Business E...
45© Leena Sowambur and Positively Music. All Rights reserved 2013
#darkermusictalks
10 Habits For Success
Music Business E...
46© Leena Sowambur and Positively Music. All Rights reserved 2013
#darkermusictalks
10 Habits For Success
Music Business E...
47© Leena Sowambur and Positively Music. All Rights reserved 2013
#darkermusictalks
10 Habits For Success
Music Business E...
48© Leena Sowambur and Positively Music. All Rights reserved 2013
#darkermusictalks
10 Habits For Success
Music Business E...
49© Leena Sowambur and Positively Music. All Rights reserved 2013
#darkermusictalks
10 Habits For Success
Music Business E...
50© Leena Sowambur and Positively Music. All Rights reserved 2013
#darkermusictalks
10 Habits For Success
Music Business E...
51© Leena Sowambur and Positively Music. All Rights reserved 2013
#darkermusictalks
When And Where?
Music Business Entrepr...
52© Leena Sowambur and Positively Music. All Rights reserved 2013
#darkermusictalks
When And Where?
Music Business Entrepr...
53© Leena Sowambur and Positively Music. All Rights reserved 2013
Music Business Entrepreneurship
Pre-empting Problems
#da...
54© Leena Sowambur and Positively Music. All Rights reserved 2013
Music Business Entrepreneurship
Pre-empting Problems
#da...
55© Leena Sowambur and Positively Music. All Rights reserved 2013
Music Business Entrepreneurship
Pre-empting Problems
#da...
56© Leena Sowambur and Positively Music. All Rights reserved 2013
Music Business Entrepreneurship
Pre-empting Problems
#da...
57
• Get A Vision That Is Bigger Than You
• Set S.M.A.R.T Goals
• Business Plan – 3 years to 10 years
• Get Learning
• Get...
58
http://vimeo.com/40068650
© Leena Sowambur and Positively Music. All Rights reserved 2013
#darkermusictalks
Music Busin...
59© Leena Sowambur and Positively Music. All Rights reserved 2013
#darkermusictalks
Music Business Entrepreneurship
Case S...
60© Leena Sowambur and Positively Music. All Rights reserved 2013
#darkermusictalks
Music Business Entrepreneurship
Case S...
61© Leena Sowambur and Positively Music. All Rights reserved 2013
#darkermusictalks
Music Business Entrepreneurship
Case S...
62© Leena Sowambur and Positively Music. All Rights reserved 2013
Music Business Entrepreneurship
Personal Benefits
Exciti...
63© Leena Sowambur and Positively Music. All Rights reserved 2013
Music Business Entrepreneurship
Personal Benefits
Freedo...
64
Why is this the best time in
history to be in the music
business?
Music Business Entrepreneurship
Question
© Leena Sowa...
65
Music Business Entrepreneurship
Why is this the best time in history to be in the
music business?
© Leena Sowambur and ...
66
Your Homework
#darkermusictalks
#darkermusictalks
@positivelymusic
@darkermusictalks
@leenasowambur
@tommydarker
© Leen...
67
THANK YOU!
Where To Find Me
www.positivelymusic.co.uk
www.facebook.com/positivelymusic
www.twitter.com/positivelymusic
...
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Leena Sowambur - Music Business Entrepreneurship (Darker Music Talks July '13)

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Leena Sowambur - Music Business Entrepreneurship (Darker Music Talks July '13)

  1. 1. 1 Music BUSINESS Entrepreneurship Presentedby Leena Sowambur © Leena Sowambur and Positively Music. All Rights reserved 2013
  2. 2. 2 #darkermusictalks @positivelymusic @darkermusictalks @leenasowambur @tommydarker Hashtag! Tweet It! Facebook It! © Leena Sowambur and Positively Music. All Rights reserved 2013 Music BUSINESS Entrepreneurship
  3. 3. 3 Contents • Purpose • Your Tasks • About Me • Definitions • The Bigger Picture • Music Business Application and Trends • How To Be A Music Industry Entrepreneur • Case Study • Summary • Homework © Leena Sowambur and Positively Music. All Rights reserved 2013
  4. 4. 4 Purpose • To clarify the concept for you. • To equip you with some theory for bigger picture thinking. • To stimulate your thinking. • To help you work out what it means to you. • To give to some take away actions points to get started. • To re-charge your entrepreneurial spirit. © Leena Sowambur and Positively Music. All Rights reserved 2013
  5. 5. 5 1. Write down any insights, ideas and action points during this session. 2. Make sure you schedule (date and time) , review and act on your points! 3. You will be given mini exercises during the session. 4. You will be given “homework” please tweet and Facebook to us your progress over the next fortnight using the tags provided. Music Business Entrepreneurship Your Tasks For This Discussion © Leena Sowambur and Positively Music. All Rights reserved 2013 Music BUSINESS Entrepreneurship
  6. 6. 6 Why is this the best time in history to be in the music business? Music Business Entrepreneurship Question For Your Consideration © Leena Sowambur and Positively Music. All Rights reserved 2013 Music BUSINESS Entrepreneurship#darkermusictalks
  7. 7. 7 • Started out when I was just 4 years old! • Chose Education Pathway – primary and secondary school and university. • Now I have over professional 12 years in the music business, starting off in digital and progressing through to entrepreneurship. • Worked for Sony, and with Warner, EMI and Universal. I directed numerous international, European and national digital marketing and PR campaigns for superstar artists from Beyoncé to Take That. • “Positively Music,” dedicated to entrepreneurship and digital business training to the music industry. A Bit About Me Hi, I’m Leena! © Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks
  8. 8. 8© Leena Sowambur and Positively Music. All Rights reserved 2013 Definitions - Entrepreneur Exercise #1 - Your Thoughts? #darkermusictalks What is an Entrepreneur?
  9. 9. 9© Leena Sowambur and Positively Music. All Rights reserved 2013 Definitions - Entrepreneur What is it? (Entrepreneur) someone who organizes a business venture and assumes the risk for it. (Source. Princeton.edu) #darkermusictalks
  10. 10. 10© Leena Sowambur and Positively Music. All Rights reserved 2013 Definitions - Entrepreneurship What is it? Entrepreneurship is the act and art of being an entrepreneur or one who undertakes innovations or introducing new things, finance and business acumen, in an effort to transform innovations into economic goods. (Source. Wikipedia.) #darkermusictalks
  11. 11. 11© Leena Sowambur and Positively Music. All Rights reserved 2013 Definitions - Entrepreneurship What is it? #darkermusictalks (Source. Anon.)
  12. 12. 12© Leena Sowambur and Positively Music. All Rights reserved 2013 Definitions - Entrepreneurship Key Words #darkermusictalks KEY WORDS FINANCE BUSINESS RISK INNOVATION Music BUSINESS Entrepreneurship
  13. 13. 13© Leena Sowambur and Positively Music. All Rights reserved 2013 Definitions - Entrepreneurship Exercise #2 – Your Thoughts? #darkermusictalks FINANCE
  14. 14. 14© Leena Sowambur and Positively Music. All Rights reserved 2013 Definitions - Entrepreneurship Help Is At Hand! #darkermusictalks KEY WORDS FINANCE BUSINESS RISK INNOVATION More Later
  15. 15. 15© Leena Sowambur and Positively Music. All Rights reserved 2013 The Bigger Picture Music BUSINESS Entrepreneurship Importance – General Landscape • Important for economic growth, productivity, innovation and employment. • Entrepreneurship is the solution to faster global PESTAL change and challenges. • High income and high human development countries have made entrepreneurship a priority due to the recent Depression. #darkermusictalks
  16. 16. 16© Leena Sowambur and Positively Music. All Rights reserved 2013 The Bigger Picture Music BUSINESS Entrepreneurship • In every previous downturn, new SMEs have pulled the economy out of recession. • Job creation is typically located in small businesses and new businesses rather than in bigger companies. • Innovation typically comes from newer, smaller, more agile businesses with access to little to no cost infrastructure. #darkermusictalks Importance – General Landscape
  17. 17. 17© Leena Sowambur and Positively Music. All Rights reserved 2013 • Creating jobs. • Promoting regional balance e.g. setting up businesses in regeneration areas. • Reducing the concentration of economic power. • Stimulates equitable distribution and creation of wealth. • Improving the standard of living - providing new products at a lower cost – e.g. the internet. • Enabling export trade with other countries. #darkermusictalks Importance – General Landscape The Bigger Picture
  18. 18. 18© Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks To Sum up (Source. Sir Richard Branson. The Telegraph 2011- http://bit.ly/eZkrLl) “Building a dynamic entrepreneurial culture is one of the key characteristics of a healthy economy. A society which encourages new business and recognises the importance of start- ups and small firms will be successful on the global stage. Firing up a new generation of entrepreneurs will be a crucial part of our recovery and essential for creating sustainable growth in Britain over the next decade and beyond.” The Bigger Picture
  19. 19. 19© Leena Sowambur and Positively Music. All Rights reserved 2013 The Bigger Picture Music BUSINESS Entrepreneurship Music Business #darkermusictalks
  20. 20. 20© Leena Sowambur and Positively Music. All Rights reserved 2013 Music Business Entrepreneurship Exercise #3 – Your Thoughts #darkermusictalks Where are we right now? Typical Industry Lifecycle reflecting music industry
  21. 21. 21© Leena Sowambur and Positively Music. All Rights reserved 2013 Music Industry Lifecycle #darkermusictalks Where are we right now? Typical Industry Lifecycle reflecting music industry Music Business Entrepreneurship OVERLAP
  22. 22. 22© Leena Sowambur and Positively Music. All Rights reserved 2013 Music BUSINESS Entrepreneurship The Current State Of The Music Industry • Music Industry has been in recession for over a decade. • Recording, publishers and touring whilst resilient are still challenged. • The Music Industry doesn’t make as much money as it used to. • Technology has changed the way fans consumer music and therefore the status quo. #darkermusictalks Music Business Entrepreneurship
  23. 23. 23© Leena Sowambur and Positively Music. All Rights reserved 2013 The Current State Of The Music Industry #darkermusictalks • The music industry is down 64% from its peak in 1999. • The music industry is actually down 45% from where it was in 1973. • 10 years ago the average American spent almost 3 times as much on recorded music products as they do today. • 26 years ago they spent almost twice as much as they do today. (Source. Business Insider - http://read.bi/gSSbLi) Music Business Entrepreneurship
  24. 24. 24© Leena Sowambur and Positively Music. All Rights reserved 2013 The Current State Of The Music Industry #darkermusictalks Music Business Entrepreneurship (Source. Business Insider - http://read.bi/gSSbLi)
  25. 25. 25© Leena Sowambur and Positively Music. All Rights reserved 2013 The Current State Of The Music Industry #darkermusictalks (Worth $168 Billion – 2011) Music Business Entrepreneurship
  26. 26. 26© Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks Music Business Entrepreneurship TREND! The Current State Of The Music Industry
  27. 27. 27© Leena Sowambur and Positively Music. All Rights reserved 2013 Music Industry Historical Trends #darkermusictalks Music Business Entrepreneurship
  28. 28. 28© Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks Music Business Entrepreneurship Music Industry Historical Trends
  29. 29. 29© Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks Music Business Entrepreneurship Music Industry Historical Trends
  30. 30. 30© Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks Music Business Entrepreneurship Music Industry Historical Trends
  31. 31. 31© Leena Sowambur and Positively Music. All Rights reserved 2013 Music BUSINESS Entrepreneurship Exercise #4 – Your Thoughts? The Music Industry is an example of Creative ___?___ #darkermusictalks Music Business Entrepreneurship
  32. 32. 32© Leena Sowambur and Positively Music. All Rights reserved 2013 Exercise #4 – Your Thoughts? #darkermusictalks DESTRUCTION Music Business Entrepreneurship
  33. 33. 33© Leena Sowambur and Positively Music. All Rights reserved 2013 Music BUSINESS Entrepreneurship Joseph Schumpeter 101 #darkermusictalks • Joseph Schumpeter, an Australian economist in the 1930s. • Economic growth happens in waves. • These waves are extended periods of technological revolution. • These waves mean old industries e.g. cassette tapes are destroyed and replaced by new industries e.g. CDs • Economic activity increases = more jobs = more purchases = more demand = more jobs. Music Business Entrepreneurship
  34. 34. 34© Leena Sowambur and Positively Music. All Rights reserved 2013 To Sum Up #darkermusictalks Music Business Entrepreneurship Entrepreneurship is a key driver of economic growth Where the opportunistic entrepreneur can engage in new tech to disrupt the status quo and get an edge on the major players. E.g. Sean Parker
  35. 35. 35© Leena Sowambur and Positively Music. All Rights reserved 2013 • Creating employment in the music industry. • Promoting regional balance e.g. setting up music businesses in regeneration areas. • Reducing the concentration of economic power – so music industry power agencies have less control. • Stimulates equitable distribution and creation of wealth. • Improving the standard of living - providing new products at a lower cost – e.g. access to online music education. • Enabling export music business trade with other countries. #darkermusictalks To Sum Up Music Business Entrepreneurship
  36. 36. 36© Leena Sowambur and Positively Music. All Rights reserved 2013 To Sum Up #darkermusictalks Music Business Entrepreneurship CALL FOR ENTREPRENEURS!
  37. 37. 37© Leena Sowambur and Positively Music. All Rights reserved 2013 To Sum Up #darkermusictalks Music Business Entrepreneurship • Took a step in promoting entrepreneurship as a centrepiece of economic growth and stability around the world. • Helping entrepreneurs launch and grow startups that eradicate poverty, generate wealth and improve lives. • Foster entrepreneurship worldwide as a tool for development. • Education is the first step toward empowering the citizens of the world through entrepreneurship. (Source. Kauffman http://bit.ly/17SDuje 01/07/13)
  38. 38. 38© Leena Sowambur and Positively Music. All Rights reserved 2013 Music Business Entrepreneurship Getting Started #darkermusictalks Music BUSINESS Entrepreneurship
  39. 39. 39© Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks Exercise #5 – Your Thoughts? Music Business Entrepreneurship Is It For You? 1. Can You Take Risks? 2. Can You Make Decisions On Your Own? 3. Can You Take Rejection? 4. Can You Negotiate And Persuade? 5. Can You Solve Problems Creatively? 6. Can You Ask For Help?
  40. 40. 40© Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks Exercise #6 – Your Thoughts? Music Business Entrepreneurship What habits do you think you need to succeed as an entrepreneur in the music industry? Music BUSINESS Entrepreneurship
  41. 41. 41© Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks 10 Habits For Success Music Business Entrepreneurship
  42. 42. 42© Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks 10 Habits For Success Music Business Entrepreneurship
  43. 43. 43© Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks 10 Habits For Success Music Business Entrepreneurship
  44. 44. 44© Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks 10 Habits For Success Music Business Entrepreneurship
  45. 45. 45© Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks 10 Habits For Success Music Business Entrepreneurship
  46. 46. 46© Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks 10 Habits For Success Music Business Entrepreneurship
  47. 47. 47© Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks 10 Habits For Success Music Business Entrepreneurship
  48. 48. 48© Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks 10 Habits For Success Music Business Entrepreneurship
  49. 49. 49© Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks 10 Habits For Success Music Business Entrepreneurship
  50. 50. 50© Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks 10 Habits For Success Music Business Entrepreneurship
  51. 51. 51© Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks When And Where? Music Business Entrepreneurship START NOW SO YOU ARE READY FOR RECOVERY
  52. 52. 52© Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks When And Where? Music Business Entrepreneurship
  53. 53. 53© Leena Sowambur and Positively Music. All Rights reserved 2013 Music Business Entrepreneurship Pre-empting Problems #darkermusictalks KEY WORDS FINANCE BUSINESS RISK INNOVATION Music BUSINESS Entrepreneurship
  54. 54. 54© Leena Sowambur and Positively Music. All Rights reserved 2013 Music Business Entrepreneurship Pre-empting Problems #darkermusictalks Music BUSINESS Entrepreneurship FINANCE BUSINESS
  55. 55. 55© Leena Sowambur and Positively Music. All Rights reserved 2013 Music Business Entrepreneurship Pre-empting Problems #darkermusictalks Music BUSINESS Entrepreneurship INNOVATION
  56. 56. 56© Leena Sowambur and Positively Music. All Rights reserved 2013 Music Business Entrepreneurship Pre-empting Problems #darkermusictalks Music BUSINESS Entrepreneurship RISK
  57. 57. 57 • Get A Vision That Is Bigger Than You • Set S.M.A.R.T Goals • Business Plan – 3 years to 10 years • Get Learning • Get Help • Fail as fast as you can © Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks Music Business Entrepreneurship Actions
  58. 58. 58 http://vimeo.com/40068650 © Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks Music Business Entrepreneurship Case Study – Jamal Edwards
  59. 59. 59© Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks Music Business Entrepreneurship Case Study – Jamal Edwards • Started with a £200 camcorder filming his friends rapping on YouTube. • Started 8 years ago • YouTube was only a year old at the time (Timing is everything) • Acted alone for 3 years • Travelled all over London to get rap footage and interviews. • All times of day and night • All weather conditions.
  60. 60. 60© Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks Music Business Entrepreneurship Case Study – Jamal Edwards • Estimated fortune of up to £8m, • He appeared in the Sunday Times young power and rich lists • Signed a deal with Sony RCA to run his own record label. • Verified Twitter A/C = 130K plus followers
  61. 61. 61© Leena Sowambur and Positively Music. All Rights reserved 2013 #darkermusictalks Music Business Entrepreneurship Case Study – Jamal Edwards • Columns in RWD, The Observer, The Guardian, The Independent, Dazed & Confused, the Sunday Times Style magazine • Assistant production credits with the BBC, Tiger Aspect Productions • The Google Chrome Advert crashed the SB.TV website due to searches for “Jamal Edwards” • Quote “Have a niche, create a unique selling point. Be creative and chase your dreams, don’t stop. Don’t accept any knock backs.”
  62. 62. 62© Leena Sowambur and Positively Music. All Rights reserved 2013 Music Business Entrepreneurship Personal Benefits Exciting : High risk and lots of adventure Independence: Be Your Own Boss Flexible: Your time is your own Money: “You don't get paid for the hour. You get paid for the value you bring to the hour.” – Jim Rohn Exit: You can plan your way out and your next project #darkermusictalks
  63. 63. 63© Leena Sowambur and Positively Music. All Rights reserved 2013 Music Business Entrepreneurship Personal Benefits Freedom! Work whenever you want, wherever you want, and however you want. #darkermusictalks
  64. 64. 64 Why is this the best time in history to be in the music business? Music Business Entrepreneurship Question © Leena Sowambur and Positively Music. All Rights reserved 2013 Music BUSINESS Entrepreneurship#darkermusictalks
  65. 65. 65 Music Business Entrepreneurship Why is this the best time in history to be in the music business? © Leena Sowambur and Positively Music. All Rights reserved 2013 Music BUSINESS Entrepreneurship#darkermusictalks Answer:- Now YOU can be part of leading it and shaping it
  66. 66. 66 Your Homework #darkermusictalks #darkermusictalks @positivelymusic @darkermusictalks @leenasowambur @tommydarker © Leena Sowambur and Positively Music. All Rights reserved 2013
  67. 67. 67 THANK YOU! Where To Find Me www.positivelymusic.co.uk www.facebook.com/positivelymusic www.twitter.com/positivelymusic www.facebook.com/leena.sowambur leena@positivelymusic.co.uk © Leena Sowambur and Positively Music. All Rights reserved 2013

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