The document discusses strategies for converting website visitors into business leads, emphasizing the importance of providing immediate value and capturing visitor information. It suggests using lead magnets, pop-ups, and email marketing to build trust and successfully follow up with leads. The summary concludes with a link to a guide for implementing these strategies.

1. CONVERTING WEBSITE VISITORS INTO
BUSINESS LEADS
August 27, 2016
WordCampVancouver
ScottTowne

2. TODAY

3. PROVIDE IMMEDIATEVALUE

4. CAPTUREVISITOR INFORMATION

5. BUILDTRUST (ADD MOREVALUE)

6. WHY NOW?

7. NEWLETTERS

8. THE SECRET

9. HOW IT WORKS

10. Visitors Into Leads
Blog Post
Lead Magnet
Lead Capture
Follow-Up
Delivery

11. WHAT YOU’LL NEED

12. PROVIDE IMMEDIATE VALUE

13. Visitors Into Leads
Blog Post
Lead Magnet
Lead Capture

14. BLOG POST

15. LEAD MAGNET

16. CAPTURE VISITOR INFORMATION

17. Lead Magnet
Lead Capture
Delivery

18. LEAD CAPTURE

19. IN BLOG POST

20. POP-UP

21. OPTIN MONSTER

22. BUILD TRUST (ADD MORE VALUE)

23. Lead Capture
Follow-Up
Delivery

24. THANKYOU PAGE

25. EMAIL MARKETING

26. DELIVERY PAGE

27. EMAIL FOLLOW-UP

28. EMAIL AUTOMATION

29. BRIDGETHETRUST

30. CONCERNS

31. LEAD MAGNET EFFORT

32. POP-UPS ARE ANNOYING

33. EMAIL MARKETING EXPENSIVE

34. SOUNDS COMPLICATED

35. CONSEQUENCES

36. RECAP

37. PROVIDE IMMEDIATEVALUE

38. CAPTUREVISITOR INFORMATION

39. BUILDTRUST (ADD MOREVALUE)

40. NEXT STEPS
Guide for Converting
Website Visitors Into
Business Leads:
http://fairfieldmedia.ca/blog/

41. THANK YOU

42. CONVERTING WEBSITE VISITORS INTO
BUSINESS LEADS
August 27, 2016
WordCampVancouver
ScottTowne