Converting Website Visitors Into Business Leads

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Business owners work hard and pay money to bring visitors to their website. Most businesses are missing out on being able to directly communicate with that well-earned traffic after they have left the website. Email marketing is proven to be effective for lead conversions, however it can be difficult to get someone to join your list. In order to earn new subscribers, you need to add value to your visitor’s lives and trade them something useful in return for their equally valuable email address. We’ll walk through three non-technical pieces of a lead capture set-up that will help to increase the number of people that join your list and gives business owners the chance to further build trust with their visitors and develop those leads into customers.

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Converting Website Visitors Into Business Leads

  1. 1. CONVERTING WEBSITE VISITORS INTO BUSINESS LEADS August 27, 2016 WordCampVancouver ScottTowne
  2. 2. TODAY
  3. 3. PROVIDE IMMEDIATEVALUE
  4. 4. CAPTUREVISITOR INFORMATION
  5. 5. BUILDTRUST (ADD MOREVALUE)
  6. 6. WHY NOW?
  7. 7. NEWLETTERS
  8. 8. THE SECRET
  9. 9. HOW IT WORKS
  10. 10. Visitors Into Leads Blog Post Lead Magnet Lead Capture Follow-Up Delivery
  11. 11. WHAT YOU’LL NEED
  12. 12. PROVIDE IMMEDIATE VALUE
  13. 13. Visitors Into Leads Blog Post Lead Magnet Lead Capture
  14. 14. BLOG POST
  15. 15. LEAD MAGNET
  16. 16. CAPTURE VISITOR INFORMATION
  17. 17. Lead Magnet Lead Capture Delivery
  18. 18. LEAD CAPTURE
  19. 19. IN BLOG POST
  20. 20. POP-UP
  21. 21. OPTIN MONSTER
  22. 22. BUILD TRUST (ADD MORE VALUE)
  23. 23. Lead Capture Follow-Up Delivery
  24. 24. THANKYOU PAGE
  25. 25. EMAIL MARKETING
  26. 26. DELIVERY PAGE
  27. 27. EMAIL FOLLOW-UP
  28. 28. EMAIL AUTOMATION
  29. 29. BRIDGETHETRUST
  30. 30. CONCERNS
  31. 31. LEAD MAGNET EFFORT
  32. 32. POP-UPS ARE ANNOYING
  33. 33. EMAIL MARKETING EXPENSIVE
  34. 34. SOUNDS COMPLICATED
  35. 35. CONSEQUENCES
  36. 36. RECAP
  37. 37. PROVIDE IMMEDIATEVALUE
  38. 38. CAPTUREVISITOR INFORMATION
  39. 39. BUILDTRUST (ADD MOREVALUE)
  40. 40. NEXT STEPS Guide for Converting Website Visitors Into Business Leads: http://fairfieldmedia.ca/blog/
  41. 41. THANK YOU
  42. 42. CONVERTING WEBSITE VISITORS INTO BUSINESS LEADS August 27, 2016 WordCampVancouver ScottTowne

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