Hi, I am sankari having 6.5 years of experience in Digital Marketing SEO,SEM,SMO,PPC. Herewith I have attached my Resume. Thanks & Regards Sankari

1. Sankareswari S
Mobile: 9941364660 E-mail Id: sankareswari84@gmail.com
To obtain a good position in a company where I can utilize my skills and gain further experience
while enhancing the company’s productivity and reputation.
My Technical Skill Set:
1. Six years of experience in SEO, Social Media optimization and Google Analytics..
2. Able to manage multiple projects at a time.
3. Keyword analysis (using programs such as Keyword Discovery, Word tracker, and
Google Adwords Keyword Planner).
4. Competitive analysis – Reviewing top competitor sites for target keywords. Checking
optimization techniques applied, analyzing backlinks and outbound links and the strategies
they have used to gain traffic.
5. Experience in Social Media platforms like Facebook, Twitter, LinkedIn, and YouTube,
Pinterest, Google+, Blogger.
6. Experience with content management systems such as WordPress.
7. Experienced in improving the volume and quality of traffic for numerous websites by
using ethical Search Engine Optimization techniques.
8. Responsibility for achieving business targets and improving the profit margin.
9. Experience using website analytics software such as Google Analytics and SEO Profiler
Tool.
10. Experienced with Dreamweaver.
11. Excellent interpersonal skills and teamwork. Enthusiastic and Quick to learn new technologies,
tools and willing to take leadership responsibilities.
WORKING EXPERIENCE:
Pals Solutions
Digital Marketing Team Lead
Nov 2011 - Present
Projects Worked On:

2. http://floristchennai.com/
http://the-village.in/
http://www.synch1.com/
http://newandusedcateringequipment.com.au/
http://www.gizmohomecraft.com/
http://apsaraedu.com/
http://plastic-surgery-chennai.com/
 On Page Optimization
 Devising and implementing SEO strategies for large eCommerce websites.
 Conducting regular optimization of on-page content on various product pages.
 Auditing title tags and Meta data on a regular.
 Working with the development team to analyze site code and provide
recommendations based on SEO best practices
 Conducting on-page marketing activities to increase conversion.
 Conducting on-going competitive market analysis
 Off Page Optimization
 Procuring quality inbound links from blogs, forums and other relevant, content-
specific sites
 Creating content (articles, press releases, etc.) to submit to various platforms/sites
 Making appropriate comments on relevant, do-follow and No-follow blog sites to
procure backlinks.
 Exploring new online resources for generating backlinks.
 PPC
 Conducting keyword research and selecting product specific keywords for PPC
campaigns.
 Monitoring campaigns on a regular basis.
 Monitoring campaign results, analyze key metrics, and optimize click through and
conversion rates.
 SMM
 Experience in Social Media platforms like Facebook, Twitter, LinkedIn, and
YouTube, Pinterest, Google+, Blogger.
 Experience in Facebook Fan Page Creation. Facebook Apps, Writing others Timeline,
increase the Facebook likes.
Vimana Webinfotech – May 2009 – Nov 2011
SEO Team Lead
Projects Worked On:
 http://kammavarkalyanamalai.com/
 http://angelmatrimony.com/
 http://www.kalyanavaibogam.com/

3. Responsibilities:
 Developing and implementing effective SEO strategies.
 Improving their overall visibility on the internet and in turn increasing revenue.
 Meta Tags Optimization.
 Developing SEO standards for usability design and coding.
 Using ethical white-hat On page and Off page SEO techniques to produce high
rankings for numerous keywords.
 Developing and managing link-building
 Monitoring organic search placement and generating weekly reports.
 Generating detailed monthly SEO reports and Google Analytics Reports.
Web India Internet Service Dec 2007 - Apr 2009
SEO Executive
Projects Worked On:
http://www.pothys.com
http://www.greeneem.com/
http://www.theresidency.com/
Responsibilities:
 Develop SEO strategies, and implement and monitor campaigns.
 Using ethical white-hat On page and Off page SEO techniques to produce high rankings for
numerous keywords.
 Perform site analysis, keyword research and link building opportunities.
 Perform competitor SEO research.
 Prepare Google Analytics Report and Ranking Reports.
Academic Record
Courses Name of Board Name of Institution Period of StudyMarks Obtained
M.Sc
Affiliated to Mother Teresa University,
Kodaikanal
N.S College of Arts and Science, Theni2004-2006 72%
B.Sc
Affiliated to Madurai Kamaraj
university,Madurai
N.S College of Arts and Science, Theni2000-2003 64 %
HSC Board of Public Examinations T.E.L.C Girls Higher Secondary School,
Usillampatti.
1999-2000 64 %

4. Personal Details:
 Date of Birth : 11-Aug-1984
 Husband’s Name : K.V.Saravanan
 Nationality : Indian
 Marital Status : Married
 Languages known : English,Tamil
I hereby declare that all the above information is true to the best of my knowledge.
(S Sankareswari)
SSLC Board of Public Examinations Government High School,Kallupatti. 1997-1998 82%