An introduction to social media presented at the LAAMA association luncheon

1. Social Media 101Oct 1, 2009 SAHAR CONSULTING www.saharconsulting.com

2. Social Media 101 SAHAR CONSULTING 2

3. Little History The following conversation is taking place in an executives’ meeting: “We can’t allow the employees to do this.” “We will loose control of our brand.” “Employees will take time away from their work.” “Legal implications of the FDIC regulating communications - legal liability.” What are they talking about? SAHAR CONSULTING 3

4. Is it ? Facebook? Blogging? Twitter? Linkedin? 4 SAHAR CONSULTING

5. ? 5 WRONG SAHAR CONSULTING

6. Answer It was a 1997 conversation about “Using Emails” Nowadays we are totally dependent on emails Emails have made faxes and writing memos almost obsolete Social media is currently decreasing our dependency on emails. In 1997, emails were considered a fad, waste of time, only for college students – exactly the way social media is considered now Email is a social application – just like social media? 6

7. Outbound vs. Inbound? 7

8. What is Inbound Marketing 8 SAHAR CONSULTING

9. Rethinking Marketing 9

10. What is Social Media Social Media is about 2-way conversations to facilitate continuing dialogue and communication with intended audience. It is about building relationships. Social Media includes: Search engines, social networks, blogs, Vblogs, micro-blogs, message boards, instant messaging (IM), webcasts, email and podcasts Allows community interaction using web 2.0 10 SAHAR CONSULTING

11. Social Networks Social Networks are online meeting places that allows consumers and influencers to create, share, interact and build content Examples: Youtube, Facebook, Twitter, Linkedin, Amazon, Wikipedia, Flickr, Technorati, Digg, newsvine Social Networking is like a live cocktail party with no constraint of time or place 11 SAHAR CONSULTING

12. Statistics from Compete.com 45% visit social networks to find out about product sales or discounts 47% will go to social networks to download a free gift or coupons 73% of active online users read a blog 22% would read or write a product review online or in a blog 45% have started their own blogs 39% subscribe to an RSS feed 57% joined social networks 12 SAHAR CONSULTING

14. Not getting involved is like burying our head in the sand

15. Can cause irreparable damage to your brandsSAHAR CONSULTING

16. Social Media Landscape 14 It is very noisy SAHAR CONSULTING

17. Social Media Landscape 15 1. Communications: Blogs, micro-blogs, social networking, Google, Yahoo SAHAR CONSULTING

18. Social Media Landscape 2. Collaboration: Social bookmarking and discussion forums sites 16 SAHAR CONSULTING

19. Social Media Landscape 3. Multi-media sites: Multi-media sites share photos and videos 17 SAHAR CONSULTING

20. Social Media Landscape 4. Entertainment/ Virtual sites: Virtual worlds, games, online gambling and the Harry Potter World 18 SAHAR CONSULTING

21. The 3 social networks most widely used 19 Linkedin Facebook Twitter SAHAR CONSULTING

22. Linkedin Linkedin is the only professional-based network Almost 49 millions members worldwide, 50% in the United States Average income on Linkedin is $109,000/year Fortune 500 companies are on Linkedin Decision-makers and CEOs are on Linkedin Connections are 1ry, 2ry and 3ry Establish yourself in the Q&A forum/groups LAAMA Group on LI 20 SAHAR CONSULTING

23. Linkedin 21 Maximize usage of Linkedin: Fill out profile completely and properly Upload your picture Connect with people Get 3 recommendations Use the event applications Use the box.net application Upload samples of your work Use keywords for SEO Use updates feature Connect to your blog Establish yourself in the Q&A forum Share in the groups section (you are allowed to join 50 groups at any one time)

24. Linkedin (LAAMA GRP) 22

25. Facebook Facebook is the 5th most popular site among social networks 110 million active users #1 photo-sharing site 6 million active groups The highest ranking Fan pages are: Obama, Nutella, Dr. House and Twilight Business pages exist/ads 23 SAHAR CONSULTING

26. Twitter Micro-blogging site that allows up to 140 characters Provides updates about “What are you doing now” in real-time Flexibility lies in the capability to update status from the web, IM or cell phones Traffic has increased 800% in one year 4 million active users Used by news media during Iran elections The Obama Administration, WN, JetBlue use Twitter 24 SAHAR CONSULTING

27. Twitter 25 SAHAR CONSULTING

28. Twitter 26 SAHAR CONSULTING

29. Twitter 27 SAHAR CONSULTING

30. Why Social Media Matters 28 SAHAR CONSULTING

31. Why Social Media Matters 29 SAHAR CONSULTING

32. Compete.com Statistics 30

33. Expansion of Social Networks 31 SAHAR CONSULTING

38. Add to groups on Facebook/Yahoo

40. In Summary 35 SAHAR CONSULTING

41. NETiquettes Social Media is a 2-way street Politeness Transparency Authenticity Virtual friends can be leveraged Always add value Build relationships/strengthen connections Social networking is here to stay 36 SAHAR CONSULTING

42. Social Media 101 Prepared by Sahar Andrade SAHAR CONSULTING Where Excellence Is Preferred www.saharconsulting.com www.saharconsulting.wordpress.com Twitter: @saharconsulting 37 SAHAR CONSULTING