Gulf Air Traveler


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Gulf Air traveler low cost airline in the Gulf- 2003

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Gulf Air Traveler

  1. 1. GULF TRAVELLER(The new Airline) No one is more important to Gulf Traveller than YOU BRIEFING DOCUMENT May 2003 Gulf Air Sales Office USA Sahar – Regional Sales Manager 12/29/09 Page
  2. 2. 12/29/09 Page
  3. 3. GULF TRAVELLER <ul><li>Gulf Traveller : </li></ul><ul><li>Using a distinctive flight number series, Gulf Traveller is set to operate out of Gulf Air’s base in Abu Dhabi from 1 June 2003 using six single-class Boeing 767-300s. </li></ul><ul><li>The airline will serve routes presently served by Gulf Air’s network, specifically those where customer demand exceeds existing capacity, and includes exotic leisure destinations in Nepal, Pakistan, Bangladesh, India, Sri Lanka, Tanzania and Zanzibar. Cities within the GCC also feature on the destination list, and future plans include extending the network to include secondary European destinations. </li></ul>12/29/09 Page
  4. 4. Gulf Traveller - What is it? <ul><li>All economy full service airline </li></ul><ul><li>Hub in Abu Dhabi </li></ul><ul><li>International network </li></ul><ul><li>Linked to Gulf Air </li></ul><ul><li>Will operate from 1st June 2003 </li></ul>12/29/09 Page
  5. 5. Gulf Traveller markets <ul><li>GCC </li></ul><ul><li>India - Bombay, New Delhi, Madras, Trivandrum </li></ul><ul><li>Bangladesh - Dhaka </li></ul><ul><li>Pakistan - Karachi, Lahore, Islamabad </li></ul><ul><li>Nepal - Kathmandu </li></ul><ul><li>Sri Lanka - Colombo </li></ul><ul><li>Africa - Dar Es Salaam, Zanzibar, Nairobi </li></ul>12/29/09 Page
  6. 6. Menus, In-flight Entertainment& Service <ul><li>Menus have been designed to accommodate various cultural palates and personal requirements, and reflect regional flavors and colors in dishes both exotic and simple. </li></ul><ul><li>In-flight entertainment has also been carefully selected to be culturally appropriate in the destination countries served by Gulf Traveller with films and audio channels in a range of languages </li></ul><ul><li>In-flight Service : There are more cabin crew dedicated to passenger needs than on most regular economy class flights. With a crew to passenger ratio of one to 39, which compares favorably with ratios of one flight attendant to 44 or even 46 passengers on leading international airlines, service on Gulf Traveller is contemporary, and above all, caring and culturally sensitive. </li></ul>12/29/09 Page
  7. 7. Gulf Traveller - Route Map 12/29/09 Page
  8. 8. Gulf Traveller - What does it stand for? <ul><li>ROLL OUT CHART HERE </li></ul>12/29/09 Page Akthar mimma tatawaqa’a (More than you expect) In a market characterized by… - full service airlines operating economy class as a commodity - an absence of ‘value’ propositions Gulf Traveller can rightfully claim to… - consistently offer value for money - whilst providing dynamic, efficient, ‘frequent touch’ in-flight service This is because… - It uses the most appropriate staff, aircraft and stations to minimize cost wherever possible - It is backed and run by Gulf Air, with it’s fifty years of experience of air travel in Arabia - the service is empathetic to the needs and cultural sensitivities of its passengers This gives customers the benefit of… more than people might expect, for a value price, backed by the security of Gulf Air Dynamic, Efficient, Friendly, Value for money (safe, reliable)
  9. 9. Gulf Traveller Customers <ul><li>Asian and African & GCC expatriates </li></ul><ul><ul><li>white collar </li></ul></ul><ul><ul><li>guest labour market </li></ul></ul><ul><li>Safaris, and Himalayan Climbers </li></ul><ul><li>VFR traffic ex UK and USA </li></ul><ul><li>Economy Class leisure travellers </li></ul><ul><li>Special Interest groups </li></ul><ul><li>Incentive Houses </li></ul><ul><li>All tired of indifferent and impersonal economy service </li></ul>12/29/09 Page
  10. 10. How do we want customers to re-act to Gulf Traveller <ul><li>They will think: </li></ul><ul><ul><li>‘ Gulf Traveller” is the airline for people like me, flying Gulf Traveller will be a rewarding experience compared with other airlines’ </li></ul></ul><ul><li>They will feel: </li></ul><ul><ul><li>There is no one more important to Gulf Traveller than me </li></ul></ul><ul><li>This will make them act as follows: </li></ul><ul><ul><li>Next time I fly, I’ll fly “Gulf Traveller” </li></ul></ul>12/29/09 Page
  11. 11. Gulf Traveller - advertising 12/29/09 Page
  12. 12. Communications – advertising concept 12/29/09 Page
  13. 13. Gulf Traveller Product Benefits <ul><li>Tailored around customers’ needs: </li></ul><ul><li>More cabin crew than regular economy class to pay more attention to their needs </li></ul><ul><li>No curtains, only one cabin - equal treatment across all </li></ul><ul><li>Has the right schedule, network, service, entertainment that suits people like me </li></ul><ul><li>Multi-lingual and friendly crew ensure customers are welcomed and their particular needs understood/satisfied (culturally sensitive) </li></ul><ul><li>Specially prepared meals to cater to different culinary and cultural preferences </li></ul>12/29/09 Page
  14. 14. Gulf Traveller Product Benefits <ul><li>Tailored around customers’ needs: </li></ul><ul><li>In-flight entertainment suited to the needs to Gulf Traveller passengers </li></ul><ul><li>First Middle Eastern airline dedicated to economy class flying </li></ul><ul><li>Flies to home destinations </li></ul><ul><li>Gulf Air frequent flyers will earn miles on Gulf Traveller </li></ul><ul><li>Linked to Gulf Air, the regional expert, recognised for its hospitality, schedules and network </li></ul>12/29/09 Page
  15. 15. Gulf Traveller the main customer touch points for service delivery <ul><li>Call Centres: Reservations : 888- FLY-GULF </li></ul><ul><li>Sales Offices: (800) 528 - 3130 </li></ul><ul><li>Ticket Desks </li></ul><ul><li>Check in </li></ul><ul><li>In flight </li></ul>12/29/09 Page
  16. 16. Gulf Traveller - what will it be presented? <ul><li>Airports - Signs and Branding </li></ul><ul><li>Gulf Air/Gulf Traveller ‘dual branding’ in Gulf Traveller destinations </li></ul><ul><li>Stand alone Gulf Traveller branding in Abu Dhabi </li></ul><ul><li>‘ Gulf Traveller passengers welcome’ notices in all non Gulf Traveller destinations </li></ul><ul><li>Gulf Traveller point of sale displays in all Gulf Traveller </li></ul><ul><li>destinations </li></ul>12/29/09 Page
  17. 17. Gulf Traveller - more information <ul><li>More information is available as follows: </li></ul><ul><li> from May 7 th , 2003 </li></ul><ul><li>Gulf Traveller product brochure (available after 01 June) </li></ul><ul><li>Please advise if you are interested in obtaining a </li></ul><ul><li>brochure </li></ul>12/29/09 Page
  18. 18. GF SALES STAFF CONTACT: <ul><li>Area Manager: Armen Azizian (800) 528 3130 X 8002 </li></ul><ul><li>Email: </li></ul><ul><li>East Coast: Jamal (800) 528 3130 X 8013 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Chicago: Jim (800) 528 3130 X 8010 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Houston: Mark (800)528 3130 X 8007 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>West Coast: Sahar : (800) 528 3130 X 8004 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Inside Sales& Marketing: Sohail: (800) 528 3130 X 8088 </li></ul><ul><li>Email: </li></ul>12/29/09 Page
  19. 19. <ul><li>Prepared by: </li></ul><ul><li>Sahar Hodaky </li></ul><ul><li>Region Sales Manager </li></ul>12/29/09 Page