If Knowledge is Power . . . Minot YPs, 14 September 2009

MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D. If Knowledge is Power . . . Why am I always in the Dark? 1 Sagology John P. Girard, Ph.D. john@sagology.com www.sagology.com @JohnGirard JohnGirard My Story … My Perspective 2 Associate Professor of Management Sagology If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) www.johngirard.net 1 john@johngirard.net

MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D. About Sagology 3 Sagology is dedicated to connecting people with people to facilitate collaboration, learning, and knowledge sharing through keynotes, workshops, and consulting. sagology [sāj‐ol‐uh‐jee] ‐noun Sagology 1. the study of organizational wisdom in all its forms, esp. with reference to technology, leadership, culture, process, and measurement 2. 2 the study of one venerated for experience, judgment, and wisdom. the study of one venerated for experience judgment and wisdom Origin: 2008; Canadian English, from Middle English sage + ‐ology. Sage [Middle English, from Old French, from Vulgar Latin *sapius, from Latin sapere, to be wise; see sep‐ in Indo‐European roots.] ‐ology [Middle English ‐logie, from Old French, from Latin ‐logia, from Greek ‐logiā (from logos, word, speech; see leg‐ in Indo‐ European roots) and from ‐logos, one who deals with (from legein, to speak; see leg‐ in Indo‐European roots).] If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) Knowledge Sharing – Nothing New? 4 Knowledge Management is the creation, transfer, and exchange of organizational knowledge to achieve a [competitive] advantage. If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) www.johngirard.net 2 john@johngirard.net

MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D. What Advantage? 5 If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) CBS News: 11 September 2006 6 Including Ray Downey, Special Operations Command lost 95 men that day – totaling 1,600 years of experience. (emphasis added) If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) www.johngirard.net 3 john@johngirard.net

MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D. The difference . . . Data to Knowledge 7 October 27, 1917 Q1 - What time is it? Q2 – Where are these people? Q3 – Why is the boy smiling? If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) Explaining knowledge . . . 8 “. . . there are known knowns; there are things we know that we know. There are known unknowns; that is to say there are things that we now know we don’t know. But there are also unknown unknowns — there are things that we do not know we don't know.” If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) www.johngirard.net 4 john@johngirard.net

MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D. Runner Up 9 "I think that gay I think that gay marriage is something that should be between a man and a woman." If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) Knowns and Unknowns 10 Unknown Unknown Knowns Unknowns HP Wal‐Mart Known K Known K Knowns Unknowns Comp Intell If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) www.johngirard.net 5 john@johngirard.net

MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D. Unknown unknowns 11 Somewhere on the West Coast If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) Types of Knowledge 12 Easier to document and Explicit s ae share Contributes to C Easier to efficiency replicate 20% Leads to competency Michael Polanyi 80% Tacit Carla O’Dell Harder to articulate Harder to steal Higher competitive advantage Harder to transfer O’Dell, C. (2002, May). Knowledge Management New Generation. Presented at the APQC’s 7th Knowledge Conference, Washington, DC. If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) www.johngirard.net 6 john@johngirard.net

MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D. The impact of not . . . sharing 13 According to Computer Associates . . . http://www.youtube.com/watch?v=lH39xjXaLW8 If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) The Generation Game 14 If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) www.johngirard.net 7 john@johngirard.net

MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D. Digital Native or Digital Immigrant? 15 If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) Community Engagement – Generation V 16 http://www.gartner.com/it/page.jsp?id=545108 If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) www.johngirard.net 8 john@johngirard.net

MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D. Do you know your customers? 17 “A social trend in which “A i l t d i hi h people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” groundswell.forrester.com If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) The Social Technographics™ Ladder 18 Creators Creators make social content go. They write blogs or upload Critics respond to content from video, music, or text. others. They post reviews, Critics comment on blogs, participate in forums, and edit wiki articles. Collectors organize content for Collectors themselves or others using RSS feeds, tags, and voting sites like Digg.com Joiners connect in social Joiners networks like MySpace and Facebook Spectators consume social Spectators content including blogs, user‐ generated video, podcasts, Inactives neither create nor forums, or reviews consume social content of any Inactives kind If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) www.johngirard.net 9 john@johngirard.net

MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D. The Social Technographics™ Ladder US Adults 19 2007 2009 Creators US 1824 US 3544 US 55+ 18% 24% 46% 23% 12% Critics 25% 37% 50% 34% 28% 12% 21% Collectors 38% 20% 12% Joiners 25% % 51% % 85% % 54% % 26% % Spectators 48% 73% 89% 73% 64% Inactives 44% 18% 3% 17% 30% If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) Crowdsourcing 20 Crowdsourcing is the act of taking a job traditionally g j y performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the f form of an open call. http://www.youtube.com/watch?v=TCM7w11Ultk If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) www.johngirard.net 10 john@johngirard.net

MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D. Global Top Internet Sites (Reach) – 5 Sep 09 http://www.alexa.com/topsites/ 21 1. Google 35% 1. Google 2. 2 Yahoo! 26% 2. 2 Yahoo! 3. Facebook 23% 3. Facebook 4. YouTube 19% 4. YouTube 5. Windows Live 16% 5. MySpace 6. MSN 12% 6. Windows Live 7. Wikipedia 10% 7. Wikipedia 8. Blogger.com 9% 8. Craigslist 9. Baidu.com 5% 9. eBay 10. Yahoo.jp 5% 10. MSN MySpace 11(4%) Twitter 13 (4%) Twitter 14 Bing 16 If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) Global Top Internet Sites (Reach) – 5 Sep 09 http://www.alexa.com/topsites/ 22 1. Google 35% 1. Google 2. 2 Yahoo! 26% 2 Yahoo! 2. 3. Facebook According to Facebook: 23% 3. Facebook 4. • 19% 4. YouTube YouTube 20,040 Facebook users live within 50 5. Windows Live 16% 5. MySpace miles of Minot, ND (age 18 and older) 6. MSN • 3,960 Facebook users live in Minot, ND 12% 6. Windows Live who graduated from college who graduated from college 7. Wikipedia 10% 7. Wikipedia • 178,060 Facebook users live in ND (age 8. Blogger.com 9% 18 and older) 8. Craigslist 9. Baidu.com 5% 9. eBay 10. Yahoo.jp 5% 10. MSN MySpace 11(4%) Twitter 13 (4%) Twitter 14 Bing 16 If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) www.johngirard.net 11 john@johngirard.net

MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D. The Crasher Squirrel 23 If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) Think before you post . . . 24 If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) www.johngirard.net 12 john@johngirard.net

MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D. Storytelling: Commander‐in‐Chief 25 2006 Golden Globe Awards If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net) If Knowledge is Power . . . Why am I always in the Dark? 26 Sagology John P. Girard, Ph.D. john@sagology.com www.sagology.com @JohnGirard JohnGirard www.johngirard.net 13 john@johngirard.net

If Knowledge is Power . . . Minot YPs, 14 September 2009

by John Girard on Sep 15, 2009

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