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GfK Consumer Choices, a division of the GfK Group, is the global leader in sales reporting and market intelligence for Technical Consumer Goods markets. They use Saba in the cloud to cost effectively manage content and training for a global workforce across more than 100 countries.
GfK needed to rapidly improve and continually align the expertise of a globally spread work force of Client Service Analysts (CSAs) in the GfK Consumer Choices Division.
-Deliver standardised e-learning for CSAs
-Certification of all CSAs, via the e-learning training ‘Path to Expertise’
-Reduction in travel/accommodation costs associated with classroom training
-Solution universally available across 100 countries
-Expert CSAs provide an improved customer service level
-Increase in potential chargeable days for CSAs
-Ensure consistency in brand and service across the globe
-Provide immediate availability of training to newest countries for the Division