Presentation at the Workshop on Crop Production Equipment for the System of Rice Intensification (SRI) Presenter: Sopheavy Ty: Oxfam, Cambodia Title: Rice Dragon Weeder Date: November 3, 2014 Venue: ACISAI, Asian Institute of Technology, Thailand

1. Rice Dragon

2. Product Background
1
1. Rachana- assisted women farmers to develop a weeding tool in 2008,

3. Product Background
1
2. Different models were put forth to farmers

4. Product Background
2
3. Farmers tested many different models

5. Product Background
2
4. And they selected the best design

6. Final Design
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Simple, Effective, User-friendly
Product By Women For Women

7. Rice Dragon Business Model
3
Local Fabricators
(Supply Side)
Distributors
(Agri-shops, Farmer Champ)
Rice Farmers
(demand Side)
NS Backup Stocks
Channel 2
Channel1

8. Promotion Activities
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• Radio, Newspapers
• Village-base Marketing
Campaign
• Leaflet, Poster, Banner,
Bill-Board
• Through SRI-NGO
meeting and workshops

9. Thank You!