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Social Media Marketing Strategy- Ritu Sharma

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Social Media for Nonprofits
Social Media for Nonprofits
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Social Media Marketing Strategy Ritu Sharma @ritusharma1 Follow along #sm4np Long Beach Nonprofit partnership 1
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Why Social Media? •Low barrier To Entry •Level Playing Field •Perfect for Peer Asks •“Everyone is Smarter Than Anyone” 4
How is Social Media used? • MARKETING • FUNDRAISING • ADVOCACY • STAFF & VOLUNTEER RECRUITMENT 5
IDENTIFY RECRUIT ENGAGE ACTIVATE 6
IDENTIFY 7
RECRUIT 8
ENGAGE 9
ACTIVATE 10
TAKE A STEP BACK… TO MOVE FORWARD 11
Integrated Marketing Plan •Objectives •Audiences •Strategies •Tactics 12
Integrated Marketing Plan •Timelines •Budgets •Resources 13
Integrated Marketing Plan • FACEBOOK • TWITTER SOCIAL PARTNERS MEDIA • LINKEDIN • YOUTUBE PR EMAIL • BLOG • TUMBLR DIRECT MAIL SEO • FLICKR • INSTAGRAM PHONE 14
Identify Your Audience •History & Experience •Facebook Insights •Google Analytics •RowFeeder.com/reports 15
Facebook Facebook.com/nonprofits •Invite People •Post Photos & Videos •Create Events •Facebook Ads •fundraising campaigns 16
Twitter •Following Others •Low Hanging Fruit •Post Regularly •RT Often & Liberally •Create a Hashtag •Participate In #ff 17
Youtube Youtube.com/nonprofits •Create Vlogs, PSA’s & appeals •Drive fundraising via google checkout •Create “Call to action” text overlays 18
LinkedIn Linked.com/nonprofits •Create organization profile •Link every employee, board member & Volunteer •Ask for testimonials •Join Groups •Post blogs & useful info 19
Create A Social Media Policy 20
Listen 21
Create an Editorial Calendar 22
Killer content – Add value 23
Use Scheduling Tools 24
Measure & Optimize 25
Thank You! Ritu@SM4NP.org @RituSharma1 26

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