How to Build a Stronger Choir
Christina M. Samala, Director of Online Strategy & Media, The Story of Stuff Project
If you’re doing things right, your online community already likes you. But do they like you enough to do stuff for you? There's only one way to find out.... You have to ask! More importantly, you have to listen.
4. Social Media is a Place
• It’s a place where
conversations happen and
ideas get shared.
• Define the space – why do
people come to your place
over others?
• Why do YOU go to this place?
Sunday, November 6, 11
6. Social Media is SOCIAL :)
• Standard social norms and rules apply
(think: reciprocity and the Golden Rule)
• How do you socialize in “real life”? How
would your organization, if it were a
person?
• Converse!
Sunday, November 6, 11
8. so·cial
adjective /ˈsōSHəl/
relating to or designed for activities in which
people meet each other for pleasure
me·dia (plural of medium)
nound /ˈmiːdɪəm/
agencies or means of doing something;
intervening substances through which
impressions are conveyed to the senses; forces
acting on objects at a distance
Sunday, November 6, 11
21. Why Build a Stronger Choir?
Sunday, November 6, 11
22. Why Build a Stronger Choir?
ENLIGHTENED SELF-INTEREST!
• One of the biggest potential impacts of social media is the
opportunity for communities to grow online without direct action
by the organization.
• Empowering your community by giving them louder collective and
individual voices ultimately magnifies your organization’s impact.
Sunday, November 6, 11
24. 3 Things for Building Stronger
Choirs
• KNOW WHERE your choir hangs out (online) and
be there, as well.
• PARTICIPATE IN CONVERSATIONS in other
places; test the waters for your ideas; share
your voice; build friendships.
• LISTEN to what your people are saying and
incorporate the feedback.
Sunday, November 6, 11