It’s not   EAVESDROPPING;      it’s RESEARCH!                     Potent methods for using                      social med...
WHAT IS SOCIAL MEDIA?                       “Social media is                     having conversations                     ...
“Give the                     lady what                     she wants”                         —Marshall FieldMonday, June...
LISTEN                     to your customers!Monday, June 4, 12
How, if at all, do these tweets help you                              research for your job?Monday, June 4, 12
QUANTITATIVE                          QUALITATIVE                     • A captive audience                 • Reach a broad...
“admissions”   “[your college’s name]”      “going to college”                   “christian college”                      ...
What you want to           What your keywords                            know                       might be              ...
Twitter       ListsMonday, June 4, 12
Twitter       ListsMonday, June 4, 12
Twitter       ListsMonday, June 4, 12
Quantitative       Data with       FacebookMonday, June 4, 12
Social DashboardMonday, June 4, 12
Monday, June 4, 12
Monday, June 4, 12
Team assignments and internal notesMonday, June 4, 12
DataminingMonday, June 4, 12
Monday, June 4, 12
MeasuringMonday, June 4, 12
Monday, June 4, 12
Monday, June 4, 12
Monday, June 4, 12
TIPS       • Be vigilant.       • Be consistent.       • If it requires follow-up, do so in a timely         manner.      ...
Thank you!                     Slideshare.net/ReusserDesign                      Twitter.com/ReusserDesignMonday, June 4, 12
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It's not eavesdropping; it's listening!

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Potent methods for using
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It's not eavesdropping; it's listening!

  1. 1. It’s not EAVESDROPPING; it’s RESEARCH! Potent methods for using social media to listen to your target demographic. Andy Welfle, Reusser Design @awelfle // @reusserdesign #NACCAP2012Monday, June 4, 12
  2. 2. WHAT IS SOCIAL MEDIA? “Social media is having conversations with people online.” —Marta KaganMonday, June 4, 12
  3. 3. “Give the lady what she wants” —Marshall FieldMonday, June 4, 12
  4. 4. LISTEN to your customers!Monday, June 4, 12
  5. 5. How, if at all, do these tweets help you research for your job?Monday, June 4, 12
  6. 6. QUANTITATIVE QUALITATIVE • A captive audience • Reach a broad audience • Detailed demographics • Listening tool as well as • A curated space broadcasting • Well formatted, easy to navigate • Indexed, searchable terms (hashtags)Monday, June 4, 12
  7. 7. “admissions” “[your college’s name]” “going to college” “christian college” Know your keywords!Monday, June 4, 12
  8. 8. What you want to What your keywords know might be What people are saying [your college’s name] about my institution Hopes and thoughts from students about leaving for “going to college” college Specific Christian college “christian college” tweetsMonday, June 4, 12
  9. 9. Twitter ListsMonday, June 4, 12
  10. 10. Twitter ListsMonday, June 4, 12
  11. 11. Twitter ListsMonday, June 4, 12
  12. 12. Quantitative Data with FacebookMonday, June 4, 12
  13. 13. Social DashboardMonday, June 4, 12
  14. 14. Monday, June 4, 12
  15. 15. Monday, June 4, 12
  16. 16. Team assignments and internal notesMonday, June 4, 12
  17. 17. DataminingMonday, June 4, 12
  18. 18. Monday, June 4, 12
  19. 19. MeasuringMonday, June 4, 12
  20. 20. Monday, June 4, 12
  21. 21. Monday, June 4, 12
  22. 22. Monday, June 4, 12
  23. 23. TIPS • Be vigilant. • Be consistent. • If it requires follow-up, do so in a timely manner. • Sometimes, passive listening is best. • Get good at filtering irrelevant content.Monday, June 4, 12
  24. 24. Thank you! Slideshare.net/ReusserDesign Twitter.com/ReusserDesignMonday, June 4, 12

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