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Mini Kalivianakis, our SKIM Director Consumer Research Europe, was asked to fulfill the role of the Chairman on the 2nd day of the InnoCos 2012 event in Geneva. At InnoCos, senior executives from the cosmetics and personal care industry gathered to discuss key issues on front-end innovation, new product development and high-growth markets.
Mini kicked off the inspiring conference day with a short presentation about the high potential of social media research for any well-known brand.
Find out more about social media research at http://www.skimgroup.com/webinar-socialmediaresearch.