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Michael Faley Digital Media & Marketing Summit Dublin
Michael Faley Digital Media & Marketing Summit Dublin
Michael Faley Digital Media & Marketing Summit Dublin
Michael Faley Digital Media & Marketing Summit Dublin
Michael Faley Digital Media & Marketing Summit Dublin
Michael Faley Digital Media & Marketing Summit Dublin
Michael Faley Digital Media & Marketing Summit Dublin
Michael Faley Digital Media & Marketing Summit Dublin
Michael Faley Digital Media & Marketing Summit Dublin
Michael Faley Digital Media & Marketing Summit Dublin
Michael Faley Digital Media & Marketing Summit Dublin
Michael Faley Digital Media & Marketing Summit Dublin
Michael Faley Digital Media & Marketing Summit Dublin
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Michael Faley Digital Media & Marketing Summit Dublin

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  • 1. Google Confidential and Proprietary Michael Faley, Head of Search Strategy, Google Ireland Search & The Consumer Journey
  • 2. “The technology which is giving us very quick, very fast responses is also training people into the impression that they can get anything they want—any information they want—at the moment they think about it.“ Joseph Cowan, Partner and Senior Search Strategist at MEC Global
  • 3. Google Confidential and Proprietary How is Search changing Consumer behaviour?1 What opportunities and challenges does this present?2 Who’s winning on Search & how are they doing it?3
  • 4. Clicks In-Store Clicks Conversions “argos” “hd tv” “samsung hd tv” “tv reviews” “samsung hd tv 32 inch” “samsung hd tv specs” “lcd vs led tv” In-Store
  • 5. The power of prime shelf space
  • 6. Google Confidential and Proprietary Meeting the challenge €1 delivers €27 in-store 20% of Store Locator visits result in visit to store Attribute 43% more sales to search marketing 1.75X In-Store Sales $1delivers $5.77 in-store
  • 7. Clicks In-StoreMATH
  • 8. Leave no demand behind
  • 9. Google Confidential and Proprietary Which would you prefer? €30 CPA vs €20 CPA Focus on profit
  • 10. Math Minds budget for R&D
  • 11. Tracking & Measurement1 Start simple data capture today2 Question your KPIs3

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