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AUTHENTICITY
YOUR BLIND SPOT
YOUR X-FACTOR
WHO IS RÚNA MAGNÚS?
Internationally awarded personal
branding strategist and speaker
Author of the book & program
Branding Your X-Factor
Partner at Make Your Mark Global
Founding member ATL-Europe
GLOBALLY SUPPORTING THE 21ST CENTURY
LEADER TO MAKE THEIR MARK BY
BRANDING THEIR X-FACTOR
ICELAND ECONOMIC CRASH 2008
WHAT DO WE REALLY STAND FOR?
• WHAT IS A BRAND?
• YOUR BRAND
• YOUR X-FACTOR
WHAT IS A BRAND
• Your Brand Is
Your Promise
To Your Network
& Customers
Virgin: “To be genuine, fun, contemporary, and different in
everything we do at a reasonable price.”
GEGGA:
“If you smile 5 times a day
for NO REASON you can
change your life in 90 days”
Virgin: “To be genuine, fun, contemporary, and different in
everything we do at a reasonable price.”
"We want to see a world where we can see girls have
unlimited possibilities”~ ChelseaClinton
• It Tells Them What
To Expect
From Your Products
And Services
• Differentiates
You From
Your
Competitors
• what differentiates them?
both in the real-estate business
•Is About Who You Are…
…Where you position yourself
…How People Perceive You
“YOUR BRAND IS WHAT OTHER
PEOPLE SAY ABOUT YOU WHEN YOU
ARE NOT IN THE ROOM”
~ JEFF BEZOS
SELF DISCOVERY QUESTIONS
5 WORDS THAT BEST DESCRIBE ME?
5 WORDS THAT BEST DESCRIBE ME?
MY TOP 5 STRENGTHS ?
5 WORDS THAT BEST DESCRIBE ME?
MY TOP 5 STRENGTHS ?
WHAT PROBLEM DO I LOVE TO SOLVE?
“I've learned that people will
forget what you said, people
will forget what you did, but
people will never forget how
you made them feel.”
~ Maya Angelou
ASK…HOW DOES THIS APPLY TO MY BUSINESS?
HOW DOES THIS APPLY TO MY PERSONAL LIFE
?
SHARE…ON TWITTER @RUNAMAGNUS
#MyXFactor
NEXT…MAKE-UP BRANDING INSIGHTS FOR ONE
NAWBO WOMAN
Storytelling = Connections
Every business, product and se
rvice
has a story. What’s yours?
Kathleen Fealy
kfmultimedia.co
m
Strategies. Web Traffic. Sales
& Calls.
Meet the needs of your custom
ers and the search engines.
NEXT…HOW TO DISCOVER YOUR X-FACTOR AND
BRAND IT WITH CONFIDENCE AND CLARITY?
ALL YOU LOVE
- KNOWLEDGE -
- ATTRIBUTES -
- SKILLS -
- STORY -
- EXPERIENCE
YOUR CORE
VALUES
YOUR
PURPOSE
a) UNCOVER YOUR BLIND SPOT
b) BRAND YOUR X-FACTOR and
c) BOOST YOUR CONFIDENCE
AND CLARITY
POWERFUL WAY TO
THE INSPIRATIONAL JOURNEY
THE SUCCESS JOURNEY
THE MOTIVATIONAL JOURNEY
OFFER TO NAWBO NETWORK
X-FACTOR SELF ASSESSMENT
FREE DOWNLOAD
http://bit.ly/XfactorSelf
CONTINUE…ON TWITTER @RUNAMAGNUS
#MyXFactor
@RUNAMAGNUS #INFRONTOFYOURTITS
RUNAMAGNUS.COM
t: @RUNAMAGNUS
f: @RUNAMAGNUS
Li:@RUNAMAGNUS

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BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015

Editor's Notes

  1. How many of you would like to get more clients, and get more paid for your services? How many of you believe in the KISS Methodology? Keep It simple stupid? I believe this is a big opportunity out there in the market place. An huge opportunity for entrepreneurs who want to take their brand out there and make their mark in the global world. – This world is screaming for one thing… t
  2. The world is screaming… Seth /Oprah story – what does it mean to be JUST YOU?
  3. No matter where I go… who I work with… we all seem to have a certain blind spot for our true value.
  4. My transformation started back in the autumn months of 2008 when my country Iceland collapsed.
  5. Making money was a child’s game. A good part of our nation had told themselves that we would be respected, valued loved if people would see us a a financial wizards
  6. 330.010 people representing the brand called Iceland – that was now ruined… it was time to find a new broom, clean house and reinvigorate our brand. It had to be crystal clear in our minds as well as in the minds of others who we really were, what we stood for, what was our values
  7. Everything we needed after all was to stop pretending being something we were not… look inside and use the gift our country already had… - it was already there… all in front of our tits. Since 2010 I’ve been dedicating my life to help entreprenerus – executives – worldleaders and their teams to unfold their blind spot – and brand who they really are, their x-factor – Branding your x-factor is a process – a process with a bunch of ahas… OMG… NOW I get it. This is so simple comments – unfolding blind spots – seeing things more clearly – gaining more confident is
  8. MY INTENTION TODAY – 3 TAKE AWAYS WHAT IS A BRAND WHAT DO PEOPLE ALREADY SEE IN YOU AS YOUR BRAND HOW TO DO FIND YOUR X-FACTOR
  9. NOT YOUR LOGO NOT YOUR WEB SITE NOT YOUR LETTER HEAD IT’S ALL ABOUT WHAT’S INSIDE – BEHIND THE LOGO – IF IT WERE THE LOGO, IT WOULD BE LIKE YOU WOULD TRY TO DRESS UP A SPACE – AIR – THAT WOULD NOT WORK EITHER
  10. VIRGIN PROMISE?
  11. VIRGIN PROMISE?
  12. Chelsea Clinton
  13. THE POWER OF CLARITY – STORY OF BREAKFAST AT HOTEL
  14. From – what do other people say about you when you are not in the room – to
  15. HOW TO DISCOVER YOUR BLIND SPOT, BOOST YOUR CONFIDENCE BECOME KNOWN AND LOVED FOR WHO YOU REALLY ARE
  16. HOW TO DISCOVER YOUR BLIND SPOT, BOOST YOUR CONFIDENCE BECOME KNOWN AND LOVED FOR WHO YOU REALLY ARE
  17. HOW TO DISCOVER YOUR BLIND SPOT, BOOST YOUR CONFIDENCE BECOME KNOWN AND LOVED FOR WHO YOU REALLY ARE
  18. KFMultimedia.com – missing her story – photo’s – CTA - nurturing
  19. HOW TO DISCOVER YOUR BLIND SPOT, BOOST YOUR CONFIDENCE BECOME KNOWN AND LOVED FOR WHO YOU REALLY ARE
  20. My mission in life is to help people to unleash their blind spot, gain the confidence to be who they really are, and brand it with confidence and clarity.
  21. Content Level – Image Text Orientation 3
  22. HOW TO DISCOVER YOUR BLIND SPOT, BOOST YOUR CONFIDENCE BECOME KNOWN AND LOVED FOR WHO YOU REALLY ARE
  23. HOW TO DISCOVER YOUR BLIND SPOT, BOOST YOUR CONFIDENCE BECOME KNOWN AND LOVED FOR WHO YOU REALLY ARE