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Your ‘3P’ 
Magic Formula 
for Media Success 
Dr. Andrea Pennington 
www. BrandWhoYouReally Are.com
Watch Dr. Andrea in ACTION! 
www. BrandWhoYouReally Are.com
What’s Your Goal? 
www. BrandWhoYouReally Are.com
What’s Your Goal? 
Media Exposure Helps YOU: 
 Get noticed 
 Leave your mark 
 Get paid! 
www. BrandWhoYouReally Are.com
#1P – Position Yourself 
 Be Seen! 
 Stand Out! 
 Get Noticed! 
www. BrandWhoYouReally Are.com
#1P - Define Your Brand Identity 
www. BrandWhoYouReally Are.com
#1P - Define Your Brand Identity 
What do you stand for? 
www. BrandWhoYouReally Are.com
#1P - Define Your Brand Identity 
What do you stand for? 
 Define Your M.V.Ps 
www. BrandWhoYouReally Are.com
#1P - Define Your Brand Identity 
What do you stand for? 
 Your Mission 
 Your Values 
 Your Passion 
www. BrandWhoYouReally Are.com
#1P - Define Your Brand Identity 
What makes you unique? 
 Your X–Factor 
www. BrandWhoYouReally Are.com
#1P - Define Your Brand Identity 
What makes you unique? 
 Your X–Factor 
 Your Personality 
www. BrandWhoYouReally Are.com
#1P - Define Your Brand Identity 
What makes you unique? 
 Your X–Factor 
 Your Personality 
 Your Character Strengths 
www. BrandWhoYouReally Are.com
#1P - Define Your Brand Identity 
What makes you unique? 
 Your X–Factor 
 Your Personality 
 Your Character Strengths 
 Your Special Talents 
www. BrandWhoYouReally Are.com
#1P - Define Your Brand Identity 
What do you deliver best? 
 R.S.VP. 
www. BrandWhoYouReally Are.com
#1P - Define Your Brand Identity 
What do you deliver best? 
 Your Results 
www. BrandWhoYouReally Are.com
#1P - Define Your Brand Identity 
What do you deliver best? 
 Your Results 
 Your Success 
www. BrandWhoYouReally Are.com
#1P - Define Your Brand Identity 
What do you deliver best? 
 Your Results 
 Your Success 
 Your Value Proposition 
www. BrandWhoYouReally Are.com
#2P – Present Your Brand Clearly 
www. BrandWhoYouReally Are.com
#2P – Present Your Brand Clearly 
 Be Remembered 
 Become Top of Mind 
 Be Linked with Results 
www. BrandWhoYouReally Are.com
#2P – Present Your Brand Clearly 
Craft your message ‘takeaways’ 
www. BrandWhoYouReally Are.com
#2P – Present Your Brand Clearly 
Craft your message ‘takeaways’ 
 Concise and catchy 
www. BrandWhoYouReally Are.com
#2P – Present Your Brand Clearly 
Craft your message ‘takeaways’ 
 Concise and catchy 
 Visible and relatable 
www. BrandWhoYouReally Are.com
#2P – Present Your Brand Clearly 
Craft your message ‘takeaways’ 
 Concise and catchy 
 Visible and relatable 
 Easily summarized 
www. BrandWhoYouReally Are.com
#2P – Present Your Brand Clearly 
Craft your message ‘takeaways’ 
 Concise and catchy 
 Visible and relatable 
 Easily summarized 
 Actionable 
www. BrandWhoYouReally Are.com
#2P – Present Your Brand Clearly 
Present your materials consistently 
 All online profiles 
 Websites & e-mail signatures 
 Printed cards & brochures 
www. BrandWhoYouReally Are.com
#2P – Present Your Brand Clearly 
Present your materials consistently 
 Colors 
 Fonts 
 Styles 
www. BrandWhoYouReally Are.com
#2P – Present Your Brand Clearly 
Electronic Press Kit 
www. BrandWhoYouReally Are.com
#2P – Present Your Brand Clearly 
Electronic Press Kit 
 Bio 
www. BrandWhoYouReally Are.com
#2P – Present Your Brand Clearly 
Electronic Press Kit 
 Bio 
 Headshot 
www. BrandWhoYouReally Are.com
#2P – Present Your Brand Clearly 
Electronic Press Kit 
 Bio 
 Headshot 
 Excerpts & Samples 
www. BrandWhoYouReally Are.com
#2P – Present Your Brand Clearly 
Electronic Press Kit 
 Bio 
 Headshot 
 Excerpts & Samples 
 Media Clippings 
www. BrandWhoYouReally Are.com
#2P – Present Your Brand Clearly 
Electronic Press Kit 
 Bio 
 Headshot 
 Excerpts & Samples 
 Media Clippings 
 Speaking Topics 
www. BrandWhoYouReally Are.com
#2P – Present Your Brand Clearly 
Electronic Press Kit 
 Bio 
 Headshot 
 Excerpts & Samples 
 Media Clippings 
 Speaking Topics 
www. BrandWhoYouReally Are.com 
 Links to: 
• Websites, Blogs, Tumblr, 
Pinterest 
• YouTube, Vimeo, etc. 
• Podcasts
#3P – Pitch Like a Pro 
Media Outreach 
www. BrandWhoYouReally Are.com
#3P – Pitch Like a Pro 
Media Outreach 
 Your goals vs. their goals 
www. BrandWhoYouReally Are.com
#3P – Media Outreach 
Press Releases 
 Headlines 
www. BrandWhoYouReally Are.com
#3P – Media Outreach 
Press Releases 
 Headlines 
 Lists 
www. BrandWhoYouReally Are.com
#3P – Media Outreach 
Press Releases 
 Headlines 
 Lists 
 Solutions 
www. BrandWhoYouReally Are.com
#3P – Media Outreach 
Press Releases 
 Headlines 
 Lists 
 Solutions 
 Controversy + Spice 
www. BrandWhoYouReally Are.com
Work with me !!! 
Brand Who You REALLY Are 
. 
Hollywood’s 
Media Success System 
Dr. Andrea Pennington 
www. BrandWhoYouReally Are.com
Work with me !!! 
www. Brand Who You Really Are .com
Work with me !!! 
Buy One -> Get One FREE 
Online Coaching Seminar 
www. BrandWhoYouReally Are.com 
PLUS 
LIVE Intensive Workshop in Monaco
Work with me !!! 
Buy One --> Get One FREE 
6-Week Online Coaching Seminar 
www. BrandWhoYouReally Are.com 
PLUS 
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Intensive Workshop in Monaco 
 Master Your Brand ID 
 Launch Your Online Presence 
 Create Media Products 
 Get On TV by JANUARY!

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