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New Media For Business, Marketing and PR: Blogs, Podcasts, Social Media & Syndication

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Rodney Rumford
Rodney Rumford

Presentation Given to the South OC County PR & Marketing Logistics Group on 3-29-07. Covers Blogs, Podcasts, Social Media, Syndication, RSS and UGC.

BusinessTechnology
1 of 32
Introduction to New Media Blogs Podcasts Online Video RSS Content Syndication Podblaze.com Rodney Rumford
The Control is Gone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology Enablers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a Business Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs Grow Curve: Doubling Every 8 Months
The Rule of 1%, 10%, 89% ,[object Object],[object Object],[object Object],[object Object],[object Object]
RSS Feed Syndication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RSS/Blog/Podcast Flow
Blog RSS Data Flow
IE7 First RSS Feed View
Microsoft IE7 Feeds & Tags
IE7 RSS Subscribe: As easy as Bookmarking
Google Reader With Player
iTunes Visibility = 55+ Million
Podcast Example: Flash Player & RSS
RSS Marketing Provides Many Marketing Visibility Opportunities ,[object Object],[object Object],[object Object]
Creating Increased Online Visibility
Why Does Blogging Matter? (SEO) ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEM, SEO & Online Visibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Blog & Podcast Search ,[object Object]
Why Use Blogs & Podcasts for Business & Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GM Blog
PR Firm Blog
Microsoft Employee & Evangelist/Critic Blog
Simon & Schuster Example: Weekly Podcasts: Author Interviews
Case Study: MojoPages.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Podcasting Business Uses: Varied ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
XML & Syndication Distribution ,[object Object]
7 Parting Thoughts & Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
No One Has Control ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? Need Help? New Media Strategy, Best Practices, Technology & Marketing Rodney Rumford Direct: 858-720-9604 [email_address] http://blog.podblaze.com

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