IBM Connections 4 has just been released, offers even better equipment than version 3 did and has good reviews, a very positive vibe an appealing look and feel. But how to implement and use this great technology? Or being cynical: why even bother? This session is about rephrasing your thoughts on IBM Connections and/or Social Business. Based on the concept of “Start with WHY” we will show you the real benefits to leverage the technology adoption lifecycle across your organization. With the four stages model of user adoption we will give you practical advice on HOW to support this process. The WHAT of IBM Connections 4 will be presented by co-presenters during the day.

1. Social Business
expeditie?
Het platform werkelijk
laten gebruiken!
Social Business: Technology?
No, it’s all about Psychology!
Social Connections - 30/11/2012 - Amsterdam

2. Introduction:
Roland Driesen
Business Consultant / Founder
2

3. Your project lost in the snow?

4. Or on top of a great platform?

5. 3G

6. Will it blend?

7. Feeling:
Why a Connections platfom?
Behaviour:
How to embed your platform
Tooling:
Platform, Clients, Integration
Implementation Approach
Full adoption < 10 days

8. Feeling:
Why a Connections platfom?
Behaviour:
How to embed your platform
Tooling:
Platform, Clients, Integration
Implementation Approach
Full adoption < 10 days

9. Define your top

10. Define your top

11. Feeling
Start with Why! - Simon Sinek

12. Feeling
Start with Why! - Simon Sinek
Why
How
What

13. Feeling
Start with Why! - Simon Sinek
Why
How
What

14. Feeling
Start with Why! - Simon Sinek
Why
How
What

15. Feeling
Start with Why! - Simon Sinek
Silversi
Live
de
Why
How
What

16. Focus on 86% of the population

17. Focus on 86% of the population

18. Focus on 86% of the population
Innovators Early Adopters Early Majority Late Majority Laggards

19. Assemble your team

20. Feeling
Two main axes
Think
Introvert Extravert
Feel

21. Feeling
Four core disciplines
Think
Structure Action
Introvert Extravert
Support Inspire
Feel

22. Start with why!
What do you really want to achieve?
Focus gradually on 86% of the
population
Select the correct project / system name
Balance between the four disciplines

23. Feeling:
Why a Connections platfom?
Behaviour:
How to embed your platform
Tooling:
Platform, Clients, Integration
Implementation Approach
Full adoption < 10 days

24. Rely on each other

25. Rely on each other

26. Behaviour
Psychology or technology?
© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTS
DISCOVERY and INSIGHTS WHEEL are registered Trade Marks.

27. Behaviour
On a good day
Cautious Competitive
Precise Demanding
Deliberate Determined
Questioning Strong-willed
Formal Purposeful
Caring Sociable
Encouraging Dynamic
Sharing Demonstrative
Patient Enthusiastic
Relaxed Persuasive
© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTS
DISCOVERY and INSIGHTS WHEEL are registered Trade Marks.

28. Behaviour
On a bad day
Stuffy Aggressive
Indecisive Controlling
Suspicious Driving
Cold Overbearing
Reserved Intolerant
Docile Excitable
Bland Frantic
Plodding Indiscreet
Reliant Flamboyant
Stubborn Hasty
© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTS
DISCOVERY and INSIGHTS WHEEL are registered Trade Marks.

29. Behaviour
8 types based on 2 questions
© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTS
DISCOVERY and INSIGHTS WHEEL are registered Trade Marks.

30. Behaviour
72 types after 25 questions
© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTS
DISCOVERY and INSIGHTS WHEEL are registered Trade Marks.

31. Behaviour
72 roles in your project
© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTS
DISCOVERY and INSIGHTS WHEEL are registered Trade Marks.

32. Behaviour
72 roles in your project
© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTS
DISCOVERY and INSIGHTS WHEEL are registered Trade Marks.

33. Look into your own preferences
Check http://connectingcolours.nl/
Create a team charter
Determine the preferences of your
ambassadors and organization
Maintain the Four Colours Principle
Create a balanced team and software

34. Behaviour
Getting Things Done (GTD)

35. Behaviour
Getting Things Done (GTD)
Input

36. Behaviour
Getting Things Done (GTD)
Input

37. Behaviour
Getting Things Done (GTD)
Input

38. Behaviour
Getting Things Done (GTD)
Input
Is it actionable?

39. Behaviour
Getting Things Done (GTD)
Input
Trash
Is it actionable? No Ever
Archive

40. Behaviour
Getting Things Done (GTD)
Input
Trash
Is it actionable? No Ever
Archive
Yes
Project What is my next
action?

41. Behaviour
Getting Things Done (GTD)
Input
Trash
Is it actionable? No Ever
Archive
Yes
Project What is my next
action? Does it take > then 2
minutes?

42. Behaviour
Getting Things Done (GTD)
Input
Trash
Is it actionable? No Ever
Archive
Yes
Project What is my next
action? Does it take > then 2 Yes Do it!
minutes?

43. Behaviour
Getting Things Done (GTD)
Input
Trash
Is it actionable? No Ever
Archive
Yes
Project What is my next
action? Does it take > then 2 Yes Do it!
minutes?
No
Delegate Defer on list

44. Leave no input behind!
Use Getting Things Done on all input
GTD = Collaboration Guidelines
Make it a common language for
collaboration and productivity

45. Feeling:
Why a Connections platfom?
Behaviour:
How to embed your platform
Tooling:
Platform, Clients, Integration
Implementation Approach
Full adoption < 10 days

46. Choose the correct tooling

47. Choose the correct tooling

48. Tooling
Knowledge management
Company
Intranet 1.0 Intranet 2.0
Internal External
Collaboration Extranet
Person

49. Tooling
Knowledge management
Company
Structure Charts
Content Applications
Policies Activities
Internal External
Blogs Communities
Forums Bookmarks
Wiki Profiles
Person

50. Tooling
Stay on your platform!

51. Tooling
Deliver in existing clients

52. Tooling
Integrate with ERP / HRM
change$ put$
get$

53. Stay on your platform!
IBM Connections or Microsoft SharePoint
Implement all four colours
Integrate Social Business with ERP

54. Feeling:
Why a Connections platfom?
Behaviour:
How to embed your platform
Tooling:
Platform, Clients, Integration
Implementation Approach
Full adoption < 10 days

55. Implementation Cook Book

56. Implementation Cook Book

57. Implementation Approach
Just another next > next > ...
Fase 0 - 3 days
Installation IBM Connections
Installation IBM Tivoli Directory Integrator
Configuration desktop clients
Documentation

58. Implementation Approach
Technical delivery is the start
3G

59. Implementation Approach
Michael Sampson

60. Implementation Approach
Using the blended approach

61. Implementation Approach
Stage 1: Winning Attention
Communicate the Why
2,5% reach: Innovators > Early adopters
Communication plan
Collaboration guidelines
Launch announcement for 1st pilot wave
group

62. Implementation Approach
Stage 2: Cultivating Concepts
Train on the How
16% reach: Early adopters > Early majority
Classroom training “Getting Things
Done with IBM Collaboration”
Classroom training “What’s new with
IBM Connections”
Distribute GTD e-books

63. Implementation Approach
Stage 3: Enliving Applicability
Show the What
50% reach: Early adopters > Majority
24x7 support channel
Quick Reference Cards
Tip of the week including video link
Advanced training for key users

64. Implementation Approach
Stage 4: Making It Real
On the Job Support
84% reach: Early majority > Late majority
Over the shoulder support
Reference stories / -video
Best Practices Forum
Measure usage & Communicate growth

65. Implementation Approach
86% reach in 10 weeks

66. Feeling:
Why a Connections platfom?
Behaviour:
How to embed your platform
Tooling:
Platform, Clients, Integration
Implementation Approach
Full adoption < 10 days

67. Leave your business card and
we will bring you the 3G paper
and the book Start With Why!

68. Roland Driesen
r.driesen@silverside.nl
twitter.com/RolandDriesen
linkedin.com/in/RolandDriesen
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