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Social Business: Technology? No, it’s all about Psychology!

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IBM Connections 4 has just been released, offers even better equipment than version 3 did and has good reviews, a very positive vibe an appealing look and feel. But how to implement and use this great technology? Or being cynical: why even bother? This session is about rephrasing your thoughts on IBM Connections and/or Social Business. Based on the concept of “Start with WHY” we will show you the real benefits to leverage the technology adoption lifecycle across your organization. With the four stages model of user adoption we will give you practical advice on HOW to support this process. The WHAT of IBM Connections 4 will be presented by co-presenters during the day.

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Social Business: Technology? No, it’s all about Psychology!

  1. 1. Social Business expeditie? Het platform werkelijk laten gebruiken!Social Business: Technology?No, it’s all about Psychology! Social Connections - 30/11/2012 - Amsterdam
  2. 2. Introduction:Roland DriesenBusiness Consultant / Founder 2
  3. 3. Your project lost in the snow?
  4. 4. Or on top of a great platform?
  5. 5. 3G
  6. 6. Will it blend?
  7. 7. Feeling:Why a Connections platfom?Behaviour:How to embed your platformTooling:Platform, Clients, IntegrationImplementation ApproachFull adoption < 10 days
  8. 8. Feeling:Why a Connections platfom?Behaviour:How to embed your platformTooling:Platform, Clients, IntegrationImplementation ApproachFull adoption < 10 days
  9. 9. Define your top
  10. 10. Define your top
  11. 11. FeelingStart with Why! - Simon Sinek
  12. 12. FeelingStart with Why! - Simon Sinek Why How What
  13. 13. FeelingStart with Why! - Simon Sinek Why How What
  14. 14. FeelingStart with Why! - Simon Sinek Why How What
  15. 15. FeelingStart with Why! - Simon Sinek Silversi Live de Why How What
  16. 16. Focus on 86% of the population
  17. 17. Focus on 86% of the population
  18. 18. Focus on 86% of the population Innovators Early Adopters Early Majority Late Majority Laggards
  19. 19. Assemble your team
  20. 20. Feeling Two main axes ThinkIntrovert Extravert Feel
  21. 21. Feeling Four core disciplines Think Structure ActionIntrovert Extravert Support Inspire Feel
  22. 22. Start with why!What do you really want to achieve?Focus gradually on 86% of thepopulationSelect the correct project / system nameBalance between the four disciplines
  23. 23. Feeling:Why a Connections platfom?Behaviour:How to embed your platformTooling:Platform, Clients, IntegrationImplementation ApproachFull adoption < 10 days
  24. 24. Rely on each other
  25. 25. Rely on each other
  26. 26. Behaviour Psychology or technology?© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTSDISCOVERY and INSIGHTS WHEEL are registered Trade Marks.
  27. 27. Behaviour On a good day Cautious Competitive Precise Demanding Deliberate Determined Questioning Strong-willed Formal Purposeful Caring Sociable Encouraging Dynamic Sharing Demonstrative Patient Enthusiastic Relaxed Persuasive© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTSDISCOVERY and INSIGHTS WHEEL are registered Trade Marks.
  28. 28. Behaviour On a bad day Stuffy Aggressive Indecisive Controlling Suspicious Driving Cold Overbearing Reserved Intolerant Docile Excitable Bland Frantic Plodding Indiscreet Reliant Flamboyant Stubborn Hasty© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTSDISCOVERY and INSIGHTS WHEEL are registered Trade Marks.
  29. 29. Behaviour 8 types based on 2 questions© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTSDISCOVERY and INSIGHTS WHEEL are registered Trade Marks.
  30. 30. Behaviour 72 types after 25 questions© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTSDISCOVERY and INSIGHTS WHEEL are registered Trade Marks.
  31. 31. Behaviour 72 roles in your project© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTSDISCOVERY and INSIGHTS WHEEL are registered Trade Marks.
  32. 32. Behaviour 72 roles in your project© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTSDISCOVERY and INSIGHTS WHEEL are registered Trade Marks.
  33. 33. Look into your own preferencesCheck http://connectingcolours.nl/Create a team charterDetermine the preferences of yourambassadors and organizationMaintain the Four Colours PrincipleCreate a balanced team and software
  34. 34. BehaviourGetting Things Done (GTD)
  35. 35. Behaviour Getting Things Done (GTD)Input
  36. 36. Behaviour Getting Things Done (GTD)Input
  37. 37. BehaviourGetting Things Done (GTD)Input
  38. 38. BehaviourGetting Things Done (GTD)InputIs it actionable?
  39. 39. BehaviourGetting Things Done (GTD)Input TrashIs it actionable? No Ever Archive
  40. 40. Behaviour Getting Things Done (GTD) Input Trash Is it actionable? No Ever Archive YesProject What is my next action?
  41. 41. Behaviour Getting Things Done (GTD) Input Trash Is it actionable? No Ever Archive YesProject What is my next action? Does it take > then 2 minutes?
  42. 42. Behaviour Getting Things Done (GTD) Input Trash Is it actionable? No Ever Archive YesProject What is my next action? Does it take > then 2 Yes Do it! minutes?
  43. 43. Behaviour Getting Things Done (GTD) Input Trash Is it actionable? No Ever Archive YesProject What is my next action? Does it take > then 2 Yes Do it! minutes? No Delegate Defer on list
  44. 44. Leave no input behind!Use Getting Things Done on all inputGTD = Collaboration GuidelinesMake it a common language forcollaboration and productivity
  45. 45. Feeling:Why a Connections platfom?Behaviour:How to embed your platformTooling:Platform, Clients, IntegrationImplementation ApproachFull adoption < 10 days
  46. 46. Choose the correct tooling
  47. 47. Choose the correct tooling
  48. 48. Tooling Knowledge management Company Intranet 1.0 Intranet 2.0Internal ExternalCollaboration Extranet Person
  49. 49. Tooling Knowledge management Company Structure Charts Content Applications Policies ActivitiesInternal External Blogs Communities Forums Bookmarks Wiki Profiles Person
  50. 50. ToolingStay on your platform!
  51. 51. ToolingDeliver in existing clients
  52. 52. Tooling Integrate with ERP / HRM change$ put$get$
  53. 53. Stay on your platform!IBM Connections or Microsoft SharePointImplement all four coloursIntegrate Social Business with ERP
  54. 54. Feeling:Why a Connections platfom?Behaviour:How to embed your platformTooling:Platform, Clients, IntegrationImplementation ApproachFull adoption < 10 days
  55. 55. Implementation Cook Book
  56. 56. Implementation Cook Book
  57. 57. Implementation Approach Just another next > next > ...Fase 0 - 3 daysInstallation IBM ConnectionsInstallation IBM Tivoli Directory IntegratorConfiguration desktop clientsDocumentation
  58. 58. Implementation ApproachTechnical delivery is the start 3G
  59. 59. Implementation ApproachMichael Sampson
  60. 60. Implementation ApproachUsing the blended approach
  61. 61. Implementation Approach Stage 1: Winning AttentionCommunicate the Why2,5% reach: Innovators > Early adoptersCommunication planCollaboration guidelinesLaunch announcement for 1st pilot wavegroup
  62. 62. Implementation Approach Stage 2: Cultivating ConceptsTrain on the How16% reach: Early adopters > Early majorityClassroom training “Getting ThingsDone with IBM Collaboration”Classroom training “What’s new withIBM Connections”Distribute GTD e-books
  63. 63. Implementation Approach Stage 3: Enliving ApplicabilityShow the What50% reach: Early adopters > Majority24x7 support channelQuick Reference CardsTip of the week including video linkAdvanced training for key users
  64. 64. Implementation Approach Stage 4: Making It RealOn the Job Support84% reach: Early majority > Late majorityOver the shoulder supportReference stories / -videoBest Practices ForumMeasure usage & Communicate growth
  65. 65. Implementation Approach86% reach in 10 weeks
  66. 66. Feeling:Why a Connections platfom?Behaviour:How to embed your platformTooling:Platform, Clients, IntegrationImplementation ApproachFull adoption < 10 days
  67. 67. Leave your business card andwe will bring you the 3G paperand the book Start With Why!
  68. 68. Roland Driesenr.driesen@silverside.nltwitter.com/RolandDriesenlinkedin.com/in/RolandDriesen 52

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