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Rogers Innovation Report: 2012 trend watch

by on Dec 21, 2012

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Nomophobia on the rise in Canada: Majority of Canadian smartphone owners sleep next to their device and expect to be even more connected in 2013 ...

Nomophobia on the rise in Canada: Majority of Canadian smartphone owners sleep next to their device and expect to be even more connected in 2013

What’s the first thing you do when you wake up in the morning and before you go to bed? Over half of Canadians reach for their smartphones.

Rogers Communications and Vision Critical came together to study the habits of Canadians, their views on technology, and to determine the trends we’ll be seeing in 2013. As we ring in the New Year, more and more, Canadians are becoming attached to their smartphones. Whether for business or personal use, these mobile devices bring the content they need right into their hands almost immediately. In the latest Rogers Innovation Report, Canadians are increasingly experiencing Nomophobia, the state of stress caused by being away from your smartphone. As many as 65 per cent of Canadians have admitted to feeling naked without their smartphone that one time they head out the door, forgetting their device on the nightstand or kitchen counter.

The Report also revealed over half of Canadian respondents said they increased the amount of TV and movies they watched over the Internet in 2012 – nearly half (43%) say they have watched Gangnam Style since it was released. Cloud services are predicted to become more commonplace and working from home will become more popular as mobile networks become faster. The majority of Canadians feel that wireless network speeds have improved in the last year and by 2017, almost half expect to save at least two hours a day by using faster home and mobile Internet.

Join the discussion on Twitter: #RIRExplores

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