Welcome to the connected world Home Devices Cloud Work
Home and Work• Olivier Baujard, Chief Technology Officer at Deutsche Telekom, spoke on the importance of network convergence, and the challenges he has already encountered with the roll-out of high-speed broadband.• Perhaps the most surprising statistic he gave was that only 10% of mobile data usage happens when a user is actually on-the-go: the remainder is split equally (45% each) between usage at home and at work.
TV has changed MOBILE AND INTERNET • + 20% VIDEO time spent watching mobile video yr to yr • + 35% time spent watching online video yr to yr TIME SHIFTING End- +13% yr to yr users MULTI TASKING 70% of tablet owners and 68% of smartphone owners are using their gadgets while watching TVSource: Nielsen – Three Screen Report, 2011
The Tablet versus...everything else 14% 12% 13% 9% 25% 16% 16% 25% 21% 26% 22% Tablet 50% 55% 56% 60% 56% Tablet enhances 72% 64% 49% 64% 65% 56% replaces these devices these devices 23% 30% 32% 22% 25% 24% 10% 11% 11% 18% 13% 1% .02% 3% 2% 3% 2% 3% 5% 2% 3% Internet Smart Internet to GPS Gaming Portable Portable eBook NetBook Laptop PC Desktop PC Connected TV Phone TV Player Console Gaming Media Console Player Don’t use Use device Same device Use device more device (post less (post usage (post (post Tablet) Tablet) Tablet) Tablet)Source: The Nielsen Company
Need for in-home storage… Consumer Network-Attached Storage Market to Grow at a 36% CAGR from 2010-2015 Source: In-Stat September 2011