Independent Publishing is for everyone A presentation by
The other day an old friend of mine called and said to me: “ Listen Robin, I would like to do a blog... I have lots of things I want to say, I would like to earn some money doing this and see whether I can create a work alternative to my Bank job. I have already made up my mind.... Do not try to discourage me.... Tell me rather... What do I need to start?
Do not think of being able to do it all by yourself.
Unless you are an expert geek who knows everything about “valid” XHTML, CSS, DIV layers, PHP scripting and more, I would suggest you to find someone who will give you a hand everytime you want to do something beyond your technical abilities (add new components to your site, change the layout, etc.).
Find a server for you – avoid “cheap” and “free” offerings with the excuse that “...I am just starting”
Select a blogging software which will not make your life too complicated.
Create your shack
eLance – http://www.elance.com
WordPress – http ://www.wordpress.org
MovableType – http://www.movabletype.org
Link Sleuth – http ://home.snafu.de/tilman/xenulink.html
The more precise and defined , the easier and faster it will be for you to build a revenue around it (as long as a commercial sector of products and services exists around your selected area of interest)
Do not fear of “niching” yourself too much. If your theme can be clearly defined and if Google shows relevant results and ads when you place a query containing your theme (it should be a 2-4 words definition) you are ready to set up your micro publishing house.
Niche, Theme, Focus
WordTracker – http://www.wordtracker.com
HitTail – Tap the long tail to find your niche
Niche Blogs Can Be Outstanding Advertising Channels
A newsmaster selects, edits, filters, corrects and publishes the most relevant news for a very specific topic.
No RSS, no newsmaster – Newsmastering is made possible thanks to the huge quantity of content s and news in RSS format, which standardizes contents by separating them from their looks and from the sources from which they are gathered.
To be a newsmaster you need one or more tools that would allow you to aggregate, filter, deduplicate and splice together a thematic news digest via the Internet.
By devoting a relatively limited time a quest’attività si può offrire un servizio molto utile ai lettori che mantiene il tuo sito aggiornato anche quando non hai articoli nuovi
Title your articles effectively. Throw away all traditional journalism rules and re-think how to create titles that will help your potential readers find what you have written about without knowing you (via search engines).
Make sure that page titles on your site contain the title of your articles first and not the name of your blog.
Give a descriptive and meaningful name to your blog / site and if you can, select a domain name and URL that are as much descriptive and meaningful too.
Make Yourself Be Found
How To Write Great Titles And Headlines For The Web
How To Optimize Your Site For Major Search Engines: The Top 10 Things To Do
Learn what chunking is and start using it in a methodical fashion.
Use bolds and hyperlinks untraditionally as visual hook points that can help your readers find your key content more easily.l
Line length – do not your readers screen resolution and monitor size determine how difficult it will be to read your contents.
Attention to details – extreme care in watching after details may appear secondary to a reporter, but it does generally instill a sense of credibility, competence and professionalism to the contents and topics you write about.
Measure constantly traffic trends on your site, how individual ads work anmd possible technical issues you may have to address.
Tes, test, test. Ex periment with a scientific approach alternative solutions to all that you do onlien and adopt those that work better. Then keep refining.
Track your readers’ preferences , as much as their dislikes. Stats can tell you a great deal toward learning what works best and what doesn’t work with the audience that follows you. Following this data you can continuosly improve your editorial direction and the types of services you may want to offer to your readers.
Track, Monitor, Test
Google Website Optimizer
Hitbox – www.hitboxprofessional.com
CrazyEgg – www.crazyegg.com
Clicktracks – www.clicktracks.com
Browsercam – www.browsercam.com
After I wrote to my friend all these things, he replied back : “Hey Robin, I thought that making money with blogs was all about posting some cool video or new tool that just came out and pastering ads all around it. I now understand it takes a lot more effort, focus, attention and care than I ever would have thought of... So, while I can see this is really something anyone could do, I now understand how much of a difference it makes the approach, style and quality one places into it. Thanks for making this clear to me.